{"title":"LG Cashback Offer","description":"\u003cdiv class=\"collection-promo-description\"\u003e\n\u003cp style=\"text-align: center;\"\u003ePurchase a qualifying new LG product from a participating retailer during the promotional period and claim your cashback online.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eClaims can be submitted \u003cstrong\u003efrom 30 days after your purchase date\u003c\/strong\u003e and must be completed \u003cstrong\u003eno later than 23:59 GMT on 31 December 2026\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eTo make your claim, \u003ca href=\"https:\/\/www.lgcashback.com\/uk\/02\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e visit the LG Cashback website \u003c\/a\u003e and follow the instructions provided.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003csmall\u003eTerms, conditions and qualifying products apply.\u003c\/small\u003e\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"lg-83-inch-w6-series-4k-oled-wallpaper-tv-oled83w69la-aei","title":"LG 83-inch W6-series 4K OLED Wallpaper TV | OLED83W69LA.AEI","description":"\u003cstyle\u003e\n.pd{\nfont-family:Arial,Helvetica,sans-serif;\ncolor:#444;\nmax-width:1200px;\nmargin:auto;\nline-height:1.65;\n}\n.pd *{box-sizing:border-box;}\n.breadcrumb{\nfont-size:12px;\nletter-spacing:.08em;\ntext-transform:uppercase;\ncolor:#005CB9;\nmargin-bottom:18px;\nfont-weight:600;\n}\n.hero-border{\nborder:1px solid #D8E7F5;\nbackground:#F2F7FC;\npadding:28px;\nborder-radius:12px;\n}\n.pd h1{\nfont-size:40px;\nline-height:1.1;\nmargin:0 0 10px;\ncolor:#1A1A1A;\n}\n.deck{\nfont-size:16px;\ncolor:#555;\nmax-width:920px;\n}\n.stats-bar{\ndisplay:grid;\ngrid-template-columns:repeat(4,1fr);\ngap:12px;\nmargin:24px 0;\n}\n.stat{\nbackground:#fff;\nborder:1px solid 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#D8E7F5;\npadding:20px;\nborder-radius:10px;\nmargin-bottom:14px;\n}\n.compare-card{\noverflow-x:auto;\n}\n.compare-card table{\nwidth:100%;\nborder-collapse:collapse;\n}\n.compare-card th{\nbackground:#003B71;\ncolor:#fff;\npadding:12px;\nfont-size:14px;\n}\n.compare-card td{\npadding:12px;\nborder:1px solid #D8E7F5;\nfont-size:14px;\n}\n.verdict{\nborder:1px solid #D8E7F5;\nborder-radius:12px;\noverflow:hidden;\n}\n.verdict-header{\nbackground:#003B71;\ncolor:#fff;\npadding:16px 20px;\nfont-size:18px;\nfont-weight:700;\n}\n.verdict-content{\npadding:20px;\nbackground:#fff;\n}\n.verdict-grid{\ndisplay:grid;\ngrid-template-columns:1fr 1fr;\ngap:18px;\n}\n.box-contents{\nbackground:#F2F7FC;\nborder:1px solid #D8E7F5;\npadding:18px;\nborder-radius:10px;\n}\n@media(max-width:768px){\n.stats-bar,\n.ideal-cards,\n.features-grid,\n.verdict-grid{\ngrid-template-columns:1fr;\n}\n.pd h1{\nfont-size:34px;\n}\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003e\nHome Entertainment \/ OLED TVs \/ LG\n\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED83W69LA OLED evo AI W6 83\" 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003e\nAn ultra-slim flagship OLED evo television combining LG's Wallpaper Design, True Wireless Zero Connect technology, advanced AI processing and premium cinematic performance for a cleaner and more immersive home entertainment experience.\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e83\"\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eOLED evo Display\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e4K\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eUltra HD Resolution\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e120Hz\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eNative Refresh Rate\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003ewebOS\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eSmart TV Platform\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp\u003e\nThe LG OLED83W69LA is designed for customers who want a television that blends into the architecture of the room while delivering flagship-level performance. Its remarkably slim Wallpaper Design measures just 9.9mm deep and mounts close to the wall for a sophisticated, gallery-inspired appearance.\n\u003c\/p\u003e\n\n\u003cp\u003e\nLG's redesigned Zero Connect Box wirelessly transmits picture and sound to the display, helping keep cables away from the screen area while maintaining a cleaner installation. Combined with OLED evo technology and advanced AI processing, the result is a television that looks as impressive when switched off as it does during movie night.\n\u003c\/p\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\n\u003cdiv class=\"pull-quote\"\u003e\nAn 83-inch OLED evo flagship designed to combine premium home cinema performance with one of the cleanest wall-mounted installations available.\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003cstrong\u003eLuxury Living Spaces\u003c\/strong\u003e\nThe ultra-slim Wallpaper Design creates a refined, built-in appearance that complements modern interiors.\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003cstrong\u003eHome Cinema Enthusiasts\u003c\/strong\u003e\nOLED evo picture technology, Dolby Vision and cinematic contrast help create a more immersive viewing experience.\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003cstrong\u003eGaming Setups\u003c\/strong\u003e\nHDMI 2.1 gaming features, VRR support and responsive OLED performance help maximise next-generation console gaming.\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003cstrong\u003eOLED evo Display Technology\u003c\/strong\u003e\nSelf-lit OLED pixels deliver perfect black levels, exceptional contrast and precise light control without conventional backlighting.\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003cstrong\u003eWallpaper Design\u003c\/strong\u003e\nAt only 9.9mm deep, the display sits close to the wall for a seamless and highly architectural appearance.\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003cstrong\u003eTrue Wireless Zero Connect\u003c\/strong\u003e\nLG's compact Zero Connect Box wirelessly transfers picture and sound from connected devices for a cleaner installation.\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003cstrong\u003eα11 AI Processor 4K Gen3\u003c\/strong\u003e\nAdvanced AI processing continually analyses content to optimise picture quality, clarity and overall viewing performance.\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003cstrong\u003eReflection Free Technology\u003c\/strong\u003e\nReduced reflections help maintain image clarity and contrast in brighter rooms and daytime viewing environments.\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003cstrong\u003ePremium Gaming Support\u003c\/strong\u003e\nVRR, NVIDIA G-SYNC, AMD FreeSync Premium and HDMI 2.1 features help deliver smoother and more responsive gameplay.\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eDesigned to Disappear Into the Room\u003c\/h3\u003e\n\u003cp\u003e\nThe OLED83W69LA continues LG's Wallpaper TV concept with an exceptionally slim chassis that sits almost flush against the wall. Combined with the wireless Zero Connect system, it helps reduce visual clutter and creates a more elegant entertainment space without the distraction of visible cable runs beneath the display.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eOLED evo Performance with Enhanced Brightness\u003c\/h3\u003e\n\u003cp\u003e\nLG's OLED evo technology combines self-emissive pixels with advanced image processing to produce remarkable contrast, rich colour reproduction and outstanding shadow detail. Bright highlights appear more impactful while dark scenes retain depth and realism, making films and premium HDR content feel more cinematic.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eBuilt for Modern Entertainment\u003c\/h3\u003e\n\u003cp\u003e\nWhether streaming premium content, watching live sport or connecting the latest games consoles, the OLED83W69LA is designed to handle demanding content with ease. The webOS platform provides access to popular streaming services, while advanced gaming technologies help maintain smooth performance and low input lag.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2\u003eHow It Compares\u003c\/h2\u003e\n\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED83W69LA\u003c\/th\u003e\n\u003cth\u003eTypical Premium TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eInstallation Style\u003c\/td\u003e\n\u003ctd\u003eWallpaper Design with flush-fit wall mounting\u003c\/td\u003e\n\u003ctd\u003eTraditional wall mount or stand\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eCable Management\u003c\/td\u003e\n\u003ctd\u003eWireless Zero Connect Box\u003c\/td\u003e\n\u003ctd\u003eRear-connected visible cabling\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED evo self-lit pixels\u003c\/td\u003e\n\u003ctd\u003eConventional LED backlighting\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eReflection Handling\u003c\/td\u003e\n\u003ctd\u003eReflection Free technology\u003c\/td\u003e\n\u003ctd\u003eStandard anti-reflection coating\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eGaming Features\u003c\/td\u003e\n\u003ctd\u003eVRR, G-SYNC, FreeSync Premium\u003c\/td\u003e\n\u003ctd\u003eModel dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"verdict\"\u003e\n\n\u003cdiv class=\"verdict-header\"\u003e\nThe Verdict\n\u003c\/div\u003e\n\n\u003cdiv class=\"verdict-content\"\u003e\n\n\u003cdiv class=\"verdict-grid\"\u003e\n\n\u003cdiv\u003e\n\u003ch3\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUltra-slim Wallpaper Design\u003c\/li\u003e\n\u003cli\u003eWireless Zero Connect installation system\u003c\/li\u003e\n\u003cli\u003eOLED evo contrast and colour performance\u003c\/li\u003e\n\u003cli\u003eα11 AI Processor 4K Gen3\u003c\/li\u003e\n\u003cli\u003eReflection Free technology\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos support\u003c\/li\u003e\n\u003cli\u003eAdvanced HDMI 2.1 gaming features\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\u003ch3\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eOptimised primarily for wall-mounted installation\u003c\/li\u003e\n\u003cli\u003eLarge 83-inch screen benefits from generous viewing distance\u003c\/li\u003e\n\u003cli\u003ePremium flagship model designed for high-end home cinema environments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2\u003eWhat's in the Box\u003c\/h2\u003e\n\n\u003cdiv class=\"box-contents\"\u003e\n\u003cul\u003e\n\u003cli\u003eLG OLED83W69LA OLED evo AI W6 TV\u003c\/li\u003e\n\u003cli\u003eZero Connect Box\u003c\/li\u003e\n\u003cli\u003eFlush wall mount\u003c\/li\u003e\n\u003cli\u003eRemote control\u003c\/li\u003e\n\u003cli\u003ePower cable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54023505936711,"sku":"OLED83W69LA.AEI","price":7999.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/5807\/1748\/files\/112d1bb172a25b9cc561626c7a0d4da40935d5fd_429625_WC__98994.1778511693.jpg?v=1779975321"},{"product_id":"lg-77-inch-w6-series-4k-oled-wallpaper-tv-oled77w69la-aei","title":"LG 77-inch W6-series 4K OLED Wallpaper TV | OLED77W69LA.AEI","description":"\u003cstyle\u003e\n.pd{\n  font-family:Arial,sans-serif;\n  color:#444;\n  line-height:1.6;\n  max-width:1200px;\n  margin:auto;\n}\n.pd *{\n  box-sizing:border-box;\n}\n.pd .breadcrumb{\n  font-size:12px;\n  letter-spacing:.4px;\n  text-transform:uppercase;\n  color:#005CB9;\n  margin-bottom:12px;\n}\n.pd .hero-border{\n  background:#F2F7FC;\n  border:1px solid #D8E7F5;\n  border-radius:14px;\n  padding:28px;\n}\n.pd h1{\n  font-size:40px;\n  line-height:1.1;\n  color:#1A1A1A;\n  margin:0 0 10px;\n}\n.pd .deck{\n  font-size:16px;\n  color:#555;\n  max-width:900px;\n}\n.pd .stats-bar{\n  display:grid;\n  grid-template-columns:repeat(4,1fr);\n  gap:14px;\n  margin-top:24px;\n}\n.pd .stat{\n  background:#fff;\n  border:1px solid #D8E7F5;\n  border-radius:12px;\n  padding:16px;\n}\n.pd .stat h3{\n  margin:0;\n  font-size:22px;\n  color:#003B71;\n}\n.pd .stat p{\n  margin:6px 0 0;\n  font-size:13px;\n}\n.pd .section{\n  margin-top:34px;\n}\n.pd h2{\n  font-size:18px;\n  color:#003B71;\n  margin-bottom:16px;\n}\n.pd h3{\n  font-size:16px;\n  color:#003B71;\n  margin-bottom:10px;\n}\n.pd p{\n  font-size:15px;\n  margin:0 0 14px;\n}\n.pd .pull-quote{\n  background:#003B71;\n  color:#fff;\n  padding:22px;\n  border-radius:14px;\n  margin-top:30px;\n}\n.pd .pull-quote p{\n  margin:0;\n  font-size:18px;\n  line-height:1.5;\n}\n.pd .ideal-cards,\n.pd .features-grid{\n  display:grid;\n  gap:16px;\n}\n.pd .ideal-cards{\n  grid-template-columns:repeat(3,1fr);\n}\n.pd .features-grid{\n  grid-template-columns:repeat(3,1fr);\n}\n.pd .card{\n  background:#fff;\n  border:1px solid #D8E7F5;\n  border-radius:12px;\n  padding:18px;\n}\n.pd .card h3{\n  margin-top:0;\n}\n.pd .editorial{\n  display:grid;\n  grid-template-columns:1fr 1fr;\n  gap:20px;\n}\n.pd .compare-card{\n  border:1px solid #D8E7F5;\n  border-radius:12px;\n  overflow:hidden;\n}\n.pd table{\n  width:100%;\n  border-collapse:collapse;\n}\n.pd th{\n  background:#003B71;\n  color:#fff;\n  text-align:left;\n  padding:14px;\n  font-size:14px;\n}\n.pd td{\n  padding:14px;\n  border-top:1px solid #D8E7F5;\n  font-size:14px;\n}\n.pd .verdict{\n  border-radius:14px;\n  overflow:hidden;\n  border:1px solid #D8E7F5;\n}\n.pd .verdict-header{\n  background:#003B71;\n  color:#fff;\n  padding:18px 22px;\n}\n.pd .verdict-body{\n  background:#F8FAFC;\n  padding:22px;\n}\n.pd ul{\n  padding-left:18px;\n  margin:10px 0 0;\n}\n.pd li{\n  margin-bottom:8px;\n}\n.pd .box-contents{\n  background:#F2F7FC;\n  border:1px solid #D8E7F5;\n  border-radius:12px;\n  padding:18px;\n}\n.pd .accent{\n  display:inline-block;\n  width:42px;\n  height:4px;\n  background:#FFD200;\n  margin-bottom:14px;\n  border-radius:2px;\n}\n@media(max-width:900px){\n  .pd .stats-bar,\n  .pd .ideal-cards,\n  .pd .features-grid,\n  .pd .editorial{\n    grid-template-columns:1fr;\n  }\n  .pd h1{\n    font-size:34px;\n  }\n}\n\u003c\/style\u003e\n\u003cdiv class=\"pd\"\u003e\n\u003cdiv class=\"breadcrumb\"\u003eHome Entertainment \/ OLED TVs \/ LG OLED evo\u003c\/div\u003e\n\u003cdiv class=\"hero-border\"\u003e\n\u003cdiv class=\"accent\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch1\u003eLG OLED77W69LA OLED evo 77” 4K Smart TV\u003c\/h1\u003e\n\u003cp class=\"deck\"\u003eA flagship OLED evo television combining premium cinematic performance, wireless connectivity and LG’s ultra-slim Wallpaper design for a cleaner, more immersive entertainment setup.\u003c\/p\u003e\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003ch3\u003e77\"\u003c\/h3\u003e\n\u003cp\u003eOLED evo 4K display\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003ch3\u003e120Hz\u003c\/h3\u003e\n\u003cp\u003eNative refresh rate\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003ch3\u003eZero Connect\u003c\/h3\u003e\n\u003cp\u003eWireless AV connection box\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003ch3\u003eDolby Atmos\u003c\/h3\u003e\n\u003cp\u003eImmersive cinematic sound\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cp\u003eThe LG OLED77W69LA is engineered for customers who want flagship OLED picture quality alongside a cleaner, more design-focused installation. Its Wallpaper OLED profile sits close to the wall for a refined architectural appearance, while the separate Zero Connect Box helps reduce cable clutter around the television itself.\u003c\/p\u003e\n\u003cp\u003eOLED evo technology delivers exceptional black levels, vivid colour reproduction and impressive HDR detail for films, streaming services and live sport. Combined with LG’s latest AI-powered processing and anti-reflection enhancements, the television maintains strong clarity and contrast in both bright and dim viewing environments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pull-quote\"\u003e\n\u003cp\u003eAn ultra-premium OLED evo television designed to combine cinematic scale, modern interior integration and high-performance gaming in one elegant flagship display.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section\"\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cdiv class=\"ideal-cards\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003ePremium Interior Spaces\u003c\/h3\u003e\n\u003cp\u003eThe near flush-wall design delivers a cleaner, more minimalist installation that complements modern living environments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eLarge-Screen Home Cinema\u003c\/h3\u003e\n\u003cp\u003eOLED evo contrast, Dolby Atmos support and cinematic scale help create a more immersive film and streaming experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eCompetitive Gaming\u003c\/h3\u003e\n\u003cp\u003eSupport for 4K gaming up to 165Hz with VRR technologies helps maintain smoother gameplay and reduced latency.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section\"\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cdiv class=\"features-grid\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eOLED evo Picture Technology\u003c\/h3\u003e\n\u003cp\u003eSelf-lit OLED pixels deliver deep blacks and impressive contrast while evo enhancements improve brightness and colour detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eWallpaper OLED Design\u003c\/h3\u003e\n\u003cp\u003eThe ultra-slim chassis mounts close to the wall for a discreet premium finish with gallery-inspired styling.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eZero Connect Box\u003c\/h3\u003e\n\u003cp\u003eConnect source devices wirelessly through a separate AV hub to reduce visible cables around the display area.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eAI Picture \u0026amp; Sound Processing\u003c\/h3\u003e\n\u003cp\u003eLG’s advanced AI processor optimises image clarity, contrast and sound performance depending on the content being viewed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eAdvanced Gaming Features\u003c\/h3\u003e\n\u003cp\u003eHDMI 2.1, VRR, ALLM, G-SYNC and FreeSync Premium support responsive gaming performance across modern consoles and PCs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003ewebOS Smart Platform\u003c\/h3\u003e\n\u003cp\u003eAccess streaming apps, personalised recommendations and connected smart home functionality through LG’s intuitive interface.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section editorial\"\u003e\n\u003cdiv\u003e\n\u003ch3\u003eDesigned for Cleaner Installations\u003c\/h3\u003e\n\u003cp\u003eThe OLED77W69LA has been created for customers who want large-screen entertainment without compromising room aesthetics. Its ultra-slim panel and wireless connectivity approach help maintain a more streamlined wall-mounted appearance while still supporting multiple HDMI devices and advanced smart functionality.\u003c\/p\u003e\n\u003cp\u003eThis makes it particularly well suited to luxury living rooms, open-plan interiors and dedicated media spaces where visual simplicity matters as much as picture performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch3\u003eImmersive OLED evo Performance\u003c\/h3\u003e\n\u003cp\u003eLG’s OLED evo technology enhances brightness and contrast while maintaining the deep black levels OLED displays are known for. Combined with AI-driven processing, the television improves detail, motion handling and upscaling performance across films, streaming services and broadcast content.\u003c\/p\u003e\n\u003cp\u003eDolby Atmos support further enhances immersion by creating a more spacious and cinematic sound presentation from compatible entertainment sources.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section editorial\"\u003e\n\u003cdiv\u003e\n\u003ch3\u003eBuilt for High-End Gaming\u003c\/h3\u003e\n\u003cp\u003eWith support for up to 4K 165Hz gaming, VRR technologies and HDMI 2.1 connectivity, the OLED77W69LA is designed to meet the demands of modern console and PC gaming. Fast response times and low input lag help maintain smoother, more responsive gameplay during competitive sessions.\u003c\/p\u003e\n\u003cp\u003eDedicated gaming optimisation settings also make it easier to adjust performance preferences depending on the type of game being played.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch3\u003eSmarter Everyday Entertainment\u003c\/h3\u003e\n\u003cp\u003eLG’s webOS platform provides convenient access to major streaming apps, voice-enabled controls and personalised content recommendations. AI-enhanced optimisation also helps adapt picture and audio settings automatically depending on the content type and room conditions.\u003c\/p\u003e\n\u003cp\u003eThe result is a more consistent and user-friendly viewing experience across films, sport, gaming and everyday television viewing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section\"\u003e\n\u003ch2\u003eHow It Compares\u003c\/h2\u003e\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED77W69LA\u003c\/th\u003e\n\u003cth\u003eTraditional Premium OLED TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInstallation Style\u003c\/td\u003e\n\u003ctd\u003eUltra slim Wallpaper wall design\u003c\/td\u003e\n\u003ctd\u003eStandard wall or stand mounting\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCable Management\u003c\/td\u003e\n\u003ctd\u003eWireless Zero Connect Box\u003c\/td\u003e\n\u003ctd\u003eDirect wired TV connections\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Support\u003c\/td\u003e\n\u003ctd\u003e4K 165Hz with VRR technologies\u003c\/td\u003e\n\u003ctd\u003eTypically lower refresh capability\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePicture Processing\u003c\/td\u003e\n\u003ctd\u003eOLED evo with AI enhancement\u003c\/td\u003e\n\u003ctd\u003eStandard OLED processing\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInterior Integration\u003c\/td\u003e\n\u003ctd\u003eMinimal visible chassis profile\u003c\/td\u003e\n\u003ctd\u003eMore prominent display depth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003e\n\u003ch2 style=\"color: #fff; margin: 0;\"\u003eThe Verdict\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"verdict-body\"\u003e\n\u003ch3\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eElegant Wallpaper OLED design with premium flush-wall appearance\u003c\/li\u003e\n\u003cli\u003eZero Connect Box reduces visible cable clutter\u003c\/li\u003e\n\u003cli\u003eExcellent OLED evo contrast and HDR performance\u003c\/li\u003e\n\u003cli\u003eAdvanced gaming features including 4K 165Hz support\u003c\/li\u003e\n\u003cli\u003eComprehensive smart platform with AI optimisation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePrimarily intended for wall-mounted installation\u003c\/li\u003e\n\u003cli\u003eLarge-screen format benefits from spacious viewing distances\u003c\/li\u003e\n\u003cli\u003eFlagship positioning aimed at premium home cinema setups\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section\"\u003e\n\u003ch2\u003eWhat’s in the Box\u003c\/h2\u003e\n\u003cdiv class=\"box-contents\"\u003e\n\u003cul\u003e\n\u003cli\u003eLG OLED77W69LA OLED evo TV\u003c\/li\u003e\n\u003cli\u003eZero Connect Box\u003c\/li\u003e\n\u003cli\u003eWall mounting system\u003c\/li\u003e\n\u003cli\u003eRemote control\u003c\/li\u003e\n\u003cli\u003ePower cable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54025725935943,"sku":"OLED77W69LA.AEI","price":5599.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/5807\/1748\/files\/112d1bb172a25b9cc561626c7a0d4da40935d5fd_429625_WC__98994.1778511693.jpg?v=1779975321"},{"product_id":"lg-97-inch-4k-oled-evo-smart-tv-oled97g64lw-aek","title":"LG 97-inch 4K OLED evo Smart TV | OLED97G64LW.AEK","description":"\u003cstyle\u003e\n.pd{\n  font-family:Arial,sans-serif;\n  color:#444;\n  line-height:1.6;\n  max-width:1200px;\n  margin:auto;\n}\n.pd *{\n  box-sizing:border-box;\n}\n.pd .breadcrumb{\n  font-size:12px;\n  letter-spacing:.4px;\n  text-transform:uppercase;\n  color:#005CB9;\n  margin-bottom:12px;\n}\n.pd .hero-border{\n  background:#F2F7FC;\n  border:1px solid #D8E7F5;\n  border-radius:14px;\n  padding:28px;\n}\n.pd h1{\n  font-size:40px;\n  line-height:1.1;\n  color:#1A1A1A;\n  margin:0 0 10px;\n}\n.pd .deck{\n  font-size:16px;\n  color:#555;\n  max-width:900px;\n}\n.pd .stats-bar{\n  display:grid;\n  grid-template-columns:repeat(4,1fr);\n  gap:14px;\n  margin-top:24px;\n}\n.pd .stat{\n  background:#fff;\n  border:1px solid #D8E7F5;\n  border-radius:12px;\n  padding:16px;\n}\n.pd .stat h3{\n  margin:0;\n  font-size:22px;\n  color:#003B71;\n}\n.pd .stat p{\n  margin:6px 0 0;\n  font-size:13px;\n}\n.pd .section{\n  margin-top:34px;\n}\n.pd h2{\n  font-size:18px;\n  color:#003B71;\n  margin-bottom:16px;\n}\n.pd h3{\n  font-size:16px;\n  color:#003B71;\n  margin-bottom:10px;\n}\n.pd p{\n  font-size:15px;\n  margin:0 0 14px;\n}\n.pd .pull-quote{\n  background:#003B71;\n  color:#fff;\n  padding:22px;\n  border-radius:14px;\n  margin-top:30px;\n}\n.pd .pull-quote p{\n  margin:0;\n  font-size:18px;\n  line-height:1.5;\n}\n.pd .ideal-cards,\n.pd .features-grid{\n  display:grid;\n  gap:16px;\n}\n.pd .ideal-cards{\n  grid-template-columns:repeat(3,1fr);\n}\n.pd .features-grid{\n  grid-template-columns:repeat(3,1fr);\n}\n.pd .card{\n  background:#fff;\n  border:1px solid #D8E7F5;\n  border-radius:12px;\n  padding:18px;\n}\n.pd .card h3{\n  margin-top:0;\n}\n.pd .editorial{\n  display:grid;\n  grid-template-columns:1fr 1fr;\n  gap:20px;\n}\n.pd .compare-card{\n  border:1px solid #D8E7F5;\n  border-radius:12px;\n  overflow:hidden;\n}\n.pd table{\n  width:100%;\n  border-collapse:collapse;\n}\n.pd th{\n  background:#003B71;\n  color:#fff;\n  text-align:left;\n  padding:14px;\n  font-size:14px;\n}\n.pd td{\n  padding:14px;\n  border-top:1px solid #D8E7F5;\n  font-size:14px;\n}\n.pd .verdict{\n  border-radius:14px;\n  overflow:hidden;\n  border:1px solid #D8E7F5;\n}\n.pd .verdict-header{\n  background:#003B71;\n  color:#fff;\n  padding:18px 22px;\n}\n.pd .verdict-body{\n  background:#F8FAFC;\n  padding:22px;\n}\n.pd ul{\n  padding-left:18px;\n  margin:10px 0 0;\n}\n.pd li{\n  margin-bottom:8px;\n}\n.pd .box-contents{\n  background:#F2F7FC;\n  border:1px solid #D8E7F5;\n  border-radius:12px;\n  padding:18px;\n}\n.pd .accent{\n  display:inline-block;\n  width:42px;\n  height:4px;\n  background:#FFD200;\n  margin-bottom:14px;\n  border-radius:2px;\n}\n@media(max-width:900px){\n  .pd .stats-bar,\n  .pd .ideal-cards,\n  .pd .features-grid,\n  .pd .editorial{\n    grid-template-columns:1fr;\n  }\n  .pd h1{\n    font-size:34px;\n  }\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003e\nHome Entertainment \/ OLED TVs \/ LG OLED evo Gallery Edition\n\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\n\u003cdiv class=\"accent\"\u003e\u003c\/div\u003e\n\n\u003ch1\u003eLG OLED97G64LW OLED evo Gallery Edition 97” 4K Smart TV\u003c\/h1\u003e\n\n\u003cp class=\"deck\"\u003e\nA flagship ultra-large OLED evo television delivering cinematic 97-inch scale, advanced AI picture processing and premium Gallery Series styling for luxury home entertainment environments.\n\u003c\/p\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\n\u003cdiv class=\"stat\"\u003e\n\u003ch3\u003e97\"\u003c\/h3\u003e\n\u003cp\u003eOLED evo 4K display\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stat\"\u003e\n\u003ch3\u003e120Hz\u003c\/h3\u003e\n\u003cp\u003eNative refresh rate with gaming support up to 165Hz\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stat\"\u003e\n\u003ch3\u003eDolby Vision\u003c\/h3\u003e\n\u003cp\u003eEnhanced HDR performance\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stat\"\u003e\n\u003ch3\u003ewebOS\u003c\/h3\u003e\n\u003cp\u003eSmart streaming platform\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section\"\u003e\n\n\u003cp\u003e\nThe LG OLED97G64LW is designed for customers seeking a true statement home cinema experience with OLED evo picture technology on an extraordinary 97-inch screen. Its Gallery Series design allows the display to sit neatly against the wall, creating a cleaner and more integrated appearance that complements premium interior spaces.\n\u003c\/p\u003e\n\n\u003cp\u003e\nOLED evo technology delivers deep blacks, impressive colour precision and striking contrast across films, streaming platforms and live sport. Combined with LG’s advanced AI processing and anti-reflection enhancements, the television maintains exceptional detail and clarity across a wide variety of content and viewing environments.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"pull-quote\"\u003e\n\u003cp\u003e\nA flagship OLED evo television built to deliver cinema-scale immersion, premium Gallery design and high-performance gaming on one of LG’s largest OLED displays.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section\"\u003e\n\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eLuxury Home Cinema Rooms\u003c\/h3\u003e\n\u003cp\u003e\nThe expansive 97-inch display creates an exceptionally immersive viewing experience for films, sport and premium streaming content.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eArchitectural Interiors\u003c\/h3\u003e\n\u003cp\u003e\nLG’s Gallery Series design provides a cleaner flush-wall appearance that integrates naturally into modern living environments.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eNext-Generation Gaming\u003c\/h3\u003e\n\u003cp\u003e\nThe native 120Hz panel supports gaming performance up to 165Hz with compatible technologies for smoother, more responsive gameplay.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section\"\u003e\n\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eOLED evo Technology\u003c\/h3\u003e\n\u003cp\u003e\nSelf-lit OLED pixels provide exceptional black levels and contrast while evo enhancements improve brightness and colour depth.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003e97-Inch Cinematic Scale\u003c\/h3\u003e\n\u003cp\u003e\nThe ultra-large display creates a more immersive viewing experience for films, gaming and live sport.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eGallery Series Design\u003c\/h3\u003e\n\u003cp\u003e\nThe slim flush-wall profile delivers a more refined installation that complements premium entertainment spaces.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eAlpha AI Processor\u003c\/h3\u003e\n\u003cp\u003e\nAI-powered processing optimises image sharpness, contrast and sound depending on the content being viewed.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eAdvanced Gaming Features\u003c\/h3\u003e\n\u003cp\u003e\nThe native 120Hz OLED panel supports gaming performance up to 165Hz alongside VRR, ALLM, G-SYNC and FreeSync Premium for smoother, more responsive gameplay.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eDolby Vision \u0026amp; Atmos\u003c\/h3\u003e\n\u003cp\u003e\nEnhanced HDR picture quality and immersive cinematic sound support compatible films and streaming services.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section editorial\"\u003e\n\n\u003cdiv\u003e\n\n\u003ch3\u003eLarge-Screen OLED Immersion\u003c\/h3\u003e\n\n\u003cp\u003e\nAt 97 inches, the OLED97G64LW transforms films, live sport and gaming into a far more cinematic experience than conventional television sizes. OLED evo technology enhances brightness and contrast while preserving the deep black performance OLED displays are known for.\n\u003c\/p\u003e\n\n\u003cp\u003e\nCombined with AI-powered upscaling and motion processing, the television maintains impressive detail and clarity across both native 4K and lower-resolution content.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003ch3\u003ePremium Gallery Series Styling\u003c\/h3\u003e\n\n\u003cp\u003e\nThe Gallery Series design focuses on cleaner installation and more elegant integration within modern interiors. Mounted close to the wall, the television achieves a more refined appearance that avoids the bulk associated with many ultra-large displays.\n\u003c\/p\u003e\n\n\u003cp\u003e\nThis makes it especially suited to luxury media rooms, open-plan living spaces and dedicated home cinema environments where both aesthetics and performance matter equally.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section editorial\"\u003e\n\n\u003cdiv\u003e\n\n\u003ch3\u003eBuilt for High-End Gaming\u003c\/h3\u003e\n\n\u003cp\u003e\nWith HDMI 2.1 connectivity, a native 120Hz refresh rate and gaming support up to 165Hz, the OLED97G64LW is designed to support demanding console and PC gaming setups. VRR technologies including NVIDIA G-SYNC and AMD FreeSync Premium help maintain smoother motion and reduced screen tearing during fast-paced gameplay.\n\u003c\/p\u003e\n\n\u003cp\u003e\nLow input lag and fast OLED response times help maintain smoother gameplay and more precise responsiveness during competitive titles.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003ch3\u003eSmarter Entertainment Performance\u003c\/h3\u003e\n\n\u003cp\u003e\nLG’s webOS platform provides streamlined access to major streaming services, personalised recommendations and smart home functionality. AI-enhanced optimisation automatically adjusts picture and audio performance depending on content type and viewing conditions.\n\u003c\/p\u003e\n\n\u003cp\u003e\nThe result is a more polished and consistent experience whether watching films, gaming or everyday television content.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section\"\u003e\n\n\u003ch2\u003eHow It Compares\u003c\/h2\u003e\n\n\u003cdiv class=\"compare-card\"\u003e\n\n\u003ctable\u003e\n\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED97G64LW\u003c\/th\u003e\n\u003cth\u003eConventional Large TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED evo self-lit pixels\u003c\/td\u003e\n\u003ctd\u003eTypically LED backlit panels\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eInstallation Style\u003c\/td\u003e\n\u003ctd\u003eFlush-wall Gallery design\u003c\/td\u003e\n\u003ctd\u003eTraditional wall or stand mounting\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eGaming Support\u003c\/td\u003e\n\u003ctd\u003eNative 120Hz panel with support up to 165Hz and VRR\u003c\/td\u003e\n\u003ctd\u003eMore limited refresh support\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eHDR Performance\u003c\/td\u003e\n\u003ctd\u003eDolby Vision compatible\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eViewing Experience\u003c\/td\u003e\n\u003ctd\u003eUltra-large cinematic immersion\u003c\/td\u003e\n\u003ctd\u003eMore conventional screen scale\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003c\/table\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section verdict\"\u003e\n\n\u003cdiv class=\"verdict-header\"\u003e\n\u003ch2 style=\"color:#fff;margin:0;\"\u003eThe Verdict\u003c\/h2\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"verdict-body\"\u003e\n\n\u003ch3\u003eStrengths\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003eImmersive 97-inch OLED evo cinematic experience\u003c\/li\u003e\n\u003cli\u003ePremium Gallery Series flush-wall design\u003c\/li\u003e\n\u003cli\u003eExcellent contrast, black levels and HDR performance\u003c\/li\u003e\n\u003cli\u003eNative 120Hz panel with gaming support up to 165Hz\u003c\/li\u003e\n\u003cli\u003eComprehensive smart platform with AI enhancement\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eConsiderations\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003eLarge-screen format benefits from spacious rooms\u003c\/li\u003e\n\u003cli\u003eDesigned primarily for premium wall-mounted installations\u003c\/li\u003e\n\u003cli\u003eFlagship positioning aimed at high-end home cinema environments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section\"\u003e\n\n\u003ch2\u003eWhat’s in the Box\u003c\/h2\u003e\n\n\u003cdiv class=\"box-contents\"\u003e\n\n\u003cul\u003e\n\u003cli\u003eLG OLED97G64LW OLED evo TV\u003c\/li\u003e\n\u003cli\u003eWall mounting bracket\u003c\/li\u003e\n\u003cli\u003eRemote control\u003c\/li\u003e\n\u003cli\u003ePower cable\u003c\/li\u003e\n\u003cli\u003eUser documentation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54026194714951,"sku":"OLED97G64LW.AEK","price":18699.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/5807\/1748\/files\/9cdb7aafd12606d8e273621b22665d1fdebf0619_429529_WC__98621.1778508961.jpg?v=1779979244"},{"product_id":"lg-83-inch-g6-series-oled-evo-ai-4k-smart-tv-oled83g64lw-aei","title":"LG 83-inch G6 Series OLED evo AI 4K Smart TV | OLED83G64LW.AEI","description":"\u003cstyle\u003e\n.pd{\nmax-width:1200px;\nmargin:auto;\nfont-family:Arial,Helvetica,sans-serif;\ncolor:#444;\nline-height:1.65;\n}\n\n.pd *{\nbox-sizing:border-box;\n}\n\n.pd .breadcrumb{\nfont-size:12px;\ntext-transform:uppercase;\nletter-spacing:.08em;\ncolor:#005CB9;\nmargin-bottom:14px;\nfont-weight:600;\n}\n\n.pd .hero-border{\nbackground:#F2F7FC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:26px;\n}\n\n.pd h1{\nfont-size:40px;\nline-height:1.1;\nmargin:0 0 12px;\ncolor:#1A1A1A;\n}\n\n.pd .deck{\nfont-size:16px;\nmax-width:850px;\ncolor:#555;\n}\n\n.pd .stats-bar{\ndisplay:grid;\ngrid-template-columns:repeat(4,1fr);\ngap:12px;\nmargin:24px 0;\n}\n\n.pd .stat{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:8px;\npadding:16px;\ntext-align:center;\n}\n\n.pd .stat-value{\nfont-size:22px;\nfont-weight:700;\ncolor:#003B71;\n}\n\n.pd 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class=\"breadcrumb\"\u003eTV \u0026amp; Audio \/ OLED TVs \/ LG OLED evo G6 Series\u003c\/div\u003e\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED83G64LW 83\" OLED evo AI G6 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003eLG’s flagship OLED evo television combines an expansive 83-inch display, advanced AI picture processing, premium Gallery design and elite gaming performance for a truly cinematic home entertainment experience.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e83\"\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eOLED evo Display\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e120Hz\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eNATIVE REFRESH RATE\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003eα11 AI\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eGen3 Processor\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003ewebOS 26\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eSmart Platform\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"intro\"\u003e\n\u003cp\u003eThe LG OLED83G64LW is engineered for customers who want cinema-scale viewing with the latest OLED technology. Its self-lit OLED pixels deliver exceptional contrast, precise shadow detail and deep blacks, while LG’s latest OLED evo enhancements help maintain impressive brightness and colour performance across movies, sport and streaming content.\u003c\/p\u003e\n\u003cp\u003eDesigned as part of LG’s premium Gallery Series, the television sits almost flush against the wall for a clean, contemporary appearance. Combined with Dolby Vision, Dolby Atmos, AI-powered processing and advanced gaming support, it offers a premium entertainment experience whether you're watching films, streaming boxsets or connecting the latest consoles and gaming PCs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pull-quote\"\u003eBuilt around LG’s latest OLED evo technology, the G6 Series is designed to deliver flagship picture quality, advanced gaming responsiveness and premium wall-mounted styling in one statement display.\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ideal-cards\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDedicated Home Cinema Rooms\u003c\/h4\u003e\n\u003cp\u003eThe huge 83-inch screen creates a genuinely immersive viewing experience that brings films and premium TV content closer to the cinema experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eBright Living Spaces\u003c\/h4\u003e\n\u003cp\u003eAdvanced brightness technologies and reduced reflections help maintain image clarity and contrast throughout the day.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eSerious Gaming Setups\u003c\/h4\u003e\n\u003cp\u003eSupport for high refresh rates, VRR technologies and ultra-fast response times helps competitive and casual gamers enjoy smoother gameplay.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"features-grid\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED evo Display Technology\u003c\/h4\u003e\n\u003cp\u003eSelf-lit pixels deliver exceptional contrast, accurate colours and pixel-level light control for a more realistic image.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAlpha 11 AI Processor Gen3\u003c\/h4\u003e\n\u003cp\u003eAdvanced AI processing enhances picture quality, upscaling and overall system responsiveness for everyday viewing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eHyper Radiant Colour Technology\u003c\/h4\u003e\n\u003cp\u003eDesigned to improve brightness, colour volume and image depth for a more vivid and impactful picture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision \u0026amp; Dolby Atmos\u003c\/h4\u003e\n\u003cp\u003eEnjoy cinematic HDR visuals alongside immersive audio that adds greater realism to movies and streamed content.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e4K 165Hz Gaming\u003c\/h4\u003e\n\u003cp\u003eSupports high frame-rate gaming with NVIDIA G-SYNC, AMD FreeSync Premium and HDMI 2.1 connectivity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eGallery Design\u003c\/h4\u003e\n\u003cp\u003eSupplied wall bracket allows the TV to sit close to the wall, creating a refined and minimalist appearance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eDesigned For Flagship Picture Performance\u003c\/h3\u003e\n\u003cp\u003eLG’s OLED evo G6 platform combines advanced OLED panel technology with intelligent AI processing to maximise contrast, colour precision and brightness. Whether you're watching blockbuster films, live sport or premium streaming content, the display is designed to reveal more detail across both dark and bright scenes while maintaining the natural image quality OLED is known for.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003ePremium Viewing In Any Room\u003c\/h3\u003e\n\u003cp\u003eLarge-screen televisions often face challenges in brighter spaces, but the OLED83G64LW has been developed to improve visibility and minimise distractions from ambient light. The combination of enhanced brightness and improved reflection handling helps preserve picture quality throughout the day, making it equally suited to dedicated cinema rooms and open-plan living areas.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eBuilt For Modern Gaming\u003c\/h3\u003e\n\u003cp\u003eFor console and PC gamers, the G6 Series offers a premium specification that includes support for up to 4K 165Hz gaming, variable refresh rates and ultra-low response times. This helps reduce screen tearing and input lag while maintaining smooth motion during fast-paced gameplay.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eHow It Compares\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED83G64LW\u003c\/th\u003e\n\u003cth\u003eTypical Premium 4K TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED evo\u003c\/td\u003e\n\u003ctd\u003eLED or Mini LED\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Refresh Support\u003c\/td\u003e\n\u003ctd\u003eUp to 4K 165Hz\u003c\/td\u003e\n\u003ctd\u003eTypically up to 120Hz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContrast Control\u003c\/td\u003e\n\u003ctd\u003eSelf-lit pixels\u003c\/td\u003e\n\u003ctd\u003eBacklight dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWall Design\u003c\/td\u003e\n\u003ctd\u003eGallery flush-fit style\u003c\/td\u003e\n\u003ctd\u003eConventional stand design\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Support\u003c\/td\u003e\n\u003ctd\u003eDolby Vision\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\u003cdiv class=\"verdict-content\"\u003e\n\u003ch3\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFlagship OLED evo picture performance\u003c\/li\u003e\n\u003cli\u003eMassive 83-inch cinematic screen size\u003c\/li\u003e\n\u003cli\u003eAdvanced AI-powered image processing\u003c\/li\u003e\n\u003cli\u003eExcellent gaming specification with 4K 165Hz support\u003c\/li\u003e\n\u003cli\u003ePremium Gallery wall-mounted design\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos compatibility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDesigned primarily for wall-mounted installation\u003c\/li\u003e\n\u003cli\u003eLarge screen size benefits from adequate viewing distance\u003c\/li\u003e\n\u003cli\u003eCustomers seeking the very best audio performance may wish to pair it with a premium sound system\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"box-contents\"\u003e\n\u003ch2\u003eWhat's in the Box\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLG OLED83G64LW OLED evo TV\u003c\/li\u003e\n\u003cli\u003eLG AI Magic Remote\u003c\/li\u003e\n\u003cli\u003eFlush-fit wall mounting bracket\u003c\/li\u003e\n\u003cli\u003ePower cable\u003c\/li\u003e\n\u003cli\u003eUser documentation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54052700160327,"sku":"OLED83G64LW.AEI","price":6899.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/5807\/1748\/files\/5c1027b781b1f57b72991d74b15f4dfa51b61544_429530_WC__10775.1778514371.jpg?v=1780304654"},{"product_id":"lg-77-inch-g6-series-oled-evo-ai-4k-smart-tv-oled77g64lw-aei","title":"LG 77-inch G6 Series OLED evo AI 4K Smart TV | OLED77G64LW.AEI","description":"\u003cstyle\u003e\n.pd{max-width:1200px;margin:auto;font-family:Arial,Helvetica,sans-serif;color:#444;line-height:1.65}\n.pd *{box-sizing:border-box}\n.breadcrumb{font-size:12px;text-transform:uppercase;letter-spacing:.08em;color:#005CB9;font-weight:600;margin-bottom:14px}\n.hero-border{background:#F2F7FC;border:1px solid #D8E7F5;border-radius:10px;padding:26px}\n.pd h1{font-size:40px;line-height:1.1;color:#1A1A1A;margin:0 0 12px}\n.deck{font-size:16px;color:#555;max-width:850px}\n.stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.stat{background:#fff;border:1px solid #D8E7F5;border-radius:8px;padding:16px;text-align:center}\n.stat-value{font-size:22px;font-weight:700;color:#003B71}\n.stat-label{font-size:12px;text-transform:uppercase;letter-spacing:.05em}\n.section-divider{margin:30px 0 18px}\n.pd h2,.pd h3{color:#003B71}\n.pd h2{font-size:18px}\n.pd h3{font-size:17px}\n.pull-quote{background:#003B71;color:#fff;padding:20px;border-radius:10px;margin:28px 0;font-size:16px;font-weight:600}\n.ideal-cards,.features-grid{display:grid;gap:14px}\n.ideal-cards{grid-template-columns:repeat(3,1fr)}\n.features-grid{grid-template-columns:repeat(3,1fr)}\n.card{background:#fff;border:1px solid #D8E7F5;border-radius:10px;padding:18px}\n.card h4{margin:0 0 8px;color:#003B71;font-size:15px}\n.editorial{background:#F8FAFC;border:1px solid #D8E7F5;border-radius:10px;padding:20px;margin-top:18px}\ntable{width:100%;border-collapse:collapse}\nth{background:#003B71;color:#fff;padding:12px;text-align:left}\ntd{border:1px solid #D8E7F5;padding:12px}\n.verdict{background:#F2F7FC;border:1px solid #D8E7F5;border-radius:10px;overflow:hidden;margin-top:24px}\n.verdict-header{background:#003B71;color:#fff;padding:16px 20px;font-weight:700}\n.verdict-content{padding:20px}\n.box-contents{background:#fff;border:1px solid #D8E7F5;border-radius:10px;padding:18px;margin-top:20px}\n@media(max-width:900px){\n.stats-bar,.ideal-cards,.features-grid{grid-template-columns:1fr 1fr}\n}\n@media(max-width:640px){\n.pd h1{font-size:34px}\n.stats-bar,.ideal-cards,.features-grid{grid-template-columns:1fr}\n}\n\u003c\/style\u003e\n\u003cdiv class=\"pd\"\u003e\n\u003cdiv class=\"breadcrumb\"\u003eTV \u0026amp; Audio \/ OLED TVs \/ LG OLED evo G6 Series\u003c\/div\u003e\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED77G64LW 77\" OLED evo AI G6 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003eA flagship OLED evo television featuring LG’s latest Alpha 11 AI Processor Gen3, premium Gallery design and advanced 4K gaming support for exceptional home entertainment.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e77\"\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eOLED evo Display\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e120Hz\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eNATIVE REFRESH RATE\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003eα11 AI\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eGen3 Processor\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003ewebOS 26\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eSmart TV Platform\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe LG OLED77G64LW is built for customers who demand flagship-level picture quality and contemporary design. Combining OLED evo technology with LG’s latest AI processing, it delivers stunning contrast, vibrant colour and exceptional detail across everything from blockbuster films to live sport.\u003c\/p\u003e\n\u003cp\u003eIts flush-fit Gallery design allows the television to sit close to the wall for a premium integrated look, while Dolby Vision, Dolby Atmos and advanced gaming technologies ensure it performs as impressively as it looks.\u003c\/p\u003e\n\u003cdiv class=\"pull-quote\"\u003eDesigned to showcase LG’s most advanced OLED technology, the G6 Series combines cinematic picture quality, intelligent AI processing and premium Gallery styling.\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ideal-cards\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eHome Cinema Enthusiasts\u003c\/h4\u003e\n\u003cp\u003eEnjoy OLED contrast, Dolby Vision HDR and immersive Dolby Atmos support for a more cinematic viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eModern Living Spaces\u003c\/h4\u003e\n\u003cp\u003eThe Gallery design creates a sophisticated wall-mounted appearance that blends seamlessly into contemporary interiors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eNext-Generation Gaming\u003c\/h4\u003e\n\u003cp\u003eAdvanced gaming support helps unlock smoother, more responsive gameplay from consoles and gaming PCs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"features-grid\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED evo Technology\u003c\/h4\u003e\n\u003cp\u003eSelf-lit pixels provide outstanding contrast, deep blacks and precise image control scene by scene.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAlpha 11 AI Processor Gen3\u003c\/h4\u003e\n\u003cp\u003eAdvanced AI processing enhances clarity, detail, upscaling and overall picture performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eHyper Radiant Colour Technology\u003c\/h4\u003e\n\u003cp\u003eImproves brightness and colour intensity to deliver more impactful and realistic images.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision \u0026amp; Dolby Atmos\u003c\/h4\u003e\n\u003cp\u003eEnjoy cinema-inspired HDR visuals and immersive sound support for films and streaming content.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e4K 165Hz Gaming Support\u003c\/h4\u003e\n\u003cp\u003eSupports ultra-smooth gameplay with VRR, G-SYNC, FreeSync Premium and HDMI 2.1 connectivity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eGallery Wall Design\u003c\/h4\u003e\n\u003cp\u003eSupplied wall bracket enables an elegant flush-fit installation for a premium finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eBrighter OLED Performance\u003c\/h3\u003e\n\u003cp\u003eThe G6 Series introduces LG’s latest OLED evo technologies, including Hyper Radiant Colour Technology and Brightness Booster Ultra, helping maintain exceptional brightness, colour depth and image accuracy across a wide range of content.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eAI-Powered Picture \u0026amp; Sound\u003c\/h3\u003e\n\u003cp\u003eThe Alpha 11 AI Processor Gen3 has been specifically developed for OLED technology. It intelligently optimises images and audio in real time, helping content look sharper and sound more immersive regardless of source quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eBuilt For Gaming Excellence\u003c\/h3\u003e\n\u003cp\u003eWith support for up to 4K 165Hz gaming, ultra-fast response times and advanced variable refresh technologies, the OLED77G64LW is engineered to deliver a premium gaming experience with reduced motion blur and improved responsiveness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eHow It Compares\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED77G64LW\u003c\/th\u003e\n\u003cth\u003eTypical Premium TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED evo\u003c\/td\u003e\n\u003ctd\u003eLED \/ Mini LED\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Support\u003c\/td\u003e\n\u003ctd\u003e4K up to 165Hz\u003c\/td\u003e\n\u003ctd\u003eTypically 120Hz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContrast Control\u003c\/td\u003e\n\u003ctd\u003eSelf-lit pixels\u003c\/td\u003e\n\u003ctd\u003eBacklight controlled\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDesign\u003c\/td\u003e\n\u003ctd\u003eGallery flush-fit\u003c\/td\u003e\n\u003ctd\u003eTraditional stand design\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Format\u003c\/td\u003e\n\u003ctd\u003eDolby Vision\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\u003cdiv class=\"verdict-content\"\u003e\n\u003ch3\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFlagship OLED evo picture quality\u003c\/li\u003e\n\u003cli\u003eAlpha 11 AI Processor Gen3\u003c\/li\u003e\n\u003cli\u003ePremium flush-fit Gallery design\u003c\/li\u003e\n\u003cli\u003eExcellent gaming specification\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos support\u003c\/li\u003e\n\u003cli\u003eAdvanced smart TV functionality\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDesigned primarily for wall-mounted installation\u003c\/li\u003e\n\u003cli\u003eLarge screen size benefits from adequate viewing distance\u003c\/li\u003e\n\u003cli\u003eA dedicated sound system can further enhance cinematic performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"box-contents\"\u003e\n\u003ch2\u003eWhat's in the Box\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLG OLED77G64LW OLED evo TV\u003c\/li\u003e\n\u003cli\u003eAI Magic Remote\u003c\/li\u003e\n\u003cli\u003eFlush-fit wall mounting bracket\u003c\/li\u003e\n\u003cli\u003ePower cable\u003c\/li\u003e\n\u003cli\u003eUser documentation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54061459767623,"sku":"OLED77G64LW.AEI","price":4799.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/5807\/1748\/files\/5c1027b781b1f57b72991d74b15f4dfa51b61544_429530_WC__10775.1778514371.jpg?v=1780304654"},{"product_id":"lg-65-inch-g6-series-oled-evo-ai-4k-smart-tv-oled65g64lw-aei","title":"LG 65-inch G6 Series OLED evo AI 4K Smart TV | OLED65G64LW.AEI","description":"\u003cstyle\u003e\n.pd{\nmax-width:1200px;\nmargin:auto;\nfont-family:Arial,Helvetica,sans-serif;\ncolor:#444;\nline-height:1.65;\n}\n.pd *{box-sizing:border-box}\n\n.pd .breadcrumb{\nfont-size:12px;\ntext-transform:uppercase;\nletter-spacing:.08em;\ncolor:#005CB9;\nfont-weight:600;\nmargin-bottom:14px;\n}\n\n.pd .hero-border{\nbackground:#F2F7FC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:26px;\n}\n\n.pd h1{\nfont-size:40px;\nline-height:1.1;\nmargin:0 0 12px;\ncolor:#1A1A1A;\n}\n\n.pd .deck{\nfont-size:16px;\ncolor:#555;\nmax-width:850px;\n}\n\n.pd .stats-bar{\ndisplay:grid;\ngrid-template-columns:repeat(4,1fr);\ngap:12px;\nmargin:24px 0;\n}\n\n.pd .stat{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:8px;\npadding:16px;\ntext-align:center;\n}\n\n.pd .stat-value{\nfont-size:22px;\nfont-weight:700;\ncolor:#003B71;\n}\n\n.pd .stat-label{\nfont-size:12px;\ntext-transform:uppercase;\nletter-spacing:.05em;\n}\n\n.pd .section-divider{\nmargin:30px 0 18px;\n}\n\n.pd h2{\nfont-size:18px;\ncolor:#003B71;\nmargin:0 0 12px;\n}\n\n.pd h3{\nfont-size:17px;\ncolor:#003B71;\nmargin:0 0 10px;\n}\n\n.pd .pull-quote{\nbackground:#003B71;\ncolor:#fff;\npadding:20px;\nborder-radius:10px;\nmargin:28px 0;\nfont-size:16px;\nfont-weight:600;\n}\n\n.pd .ideal-cards,\n.pd .features-grid{\ndisplay:grid;\ngap:14px;\n}\n\n.pd .ideal-cards{\ngrid-template-columns:repeat(3,1fr);\n}\n\n.pd .features-grid{\ngrid-template-columns:repeat(3,1fr);\n}\n\n.pd .card{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:18px;\n}\n\n.pd .card h4{\nmargin:0 0 8px;\nfont-size:15px;\ncolor:#003B71;\n}\n\n.pd .editorial{\nbackground:#F8FAFC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:20px;\nmargin-top:18px;\n}\n\n.pd table{\nwidth:100%;\nborder-collapse:collapse;\nmargin-top:10px;\nfont-size:14px;\n}\n\n.pd th{\nbackground:#003B71;\ncolor:#fff;\npadding:12px;\ntext-align:left;\n}\n\n.pd td{\npadding:12px;\nborder:1px solid #D8E7F5;\n}\n\n.pd .verdict{\nbackground:#F2F7FC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\noverflow:hidden;\nmargin-top:24px;\n}\n\n.pd .verdict-header{\nbackground:#003B71;\ncolor:#fff;\npadding:16px 20px;\nfont-weight:700;\n}\n\n.pd .verdict-content{\npadding:20px;\n}\n\n.pd ul{\nmargin:10px 0 0;\npadding-left:18px;\n}\n\n.pd .box-contents{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:18px;\nmargin-top:20px;\n}\n\n@media(max-width:900px){\n.pd .stats-bar,\n.pd .ideal-cards,\n.pd .features-grid{\ngrid-template-columns:1fr 1fr;\n}\n}\n\n@media(max-width:640px){\n.pd h1{\nfont-size:34px;\n}\n.pd .stats-bar,\n.pd .ideal-cards,\n.pd .features-grid{\ngrid-template-columns:1fr;\n}\n}\n\u003c\/style\u003e\n\u003cdiv class=\"pd\"\u003e\n\u003cdiv class=\"breadcrumb\"\u003eTV \u0026amp; Audio \/ OLED TVs \/ LG OLED evo G6 Series\u003c\/div\u003e\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED65G64LW 65\" OLED evo AI G6 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003eA flagship OLED evo television featuring LG’s latest Alpha 11 AI Processor Gen3, premium Gallery design and advanced gaming technologies for exceptional picture quality and immersive entertainment.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e65\"\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eOLED evo Display\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e120Hz\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eNATIVE REFRESH RATE\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003eα11 AI\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eGen3 Processor\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003ewebOS 26\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eSmart Platform\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe LG OLED65G64LW brings together LG’s most advanced OLED technologies in a screen size that suits a wide range of living rooms and dedicated media spaces. Its OLED evo panel delivers remarkable contrast and colour accuracy, while intelligent AI processing enhances picture quality and sound performance in real time.\u003c\/p\u003e\n\u003cp\u003eCombining premium design with advanced smart functionality, the G6 Series is built to excel across films, sport, streaming and gaming. The flush-fit Gallery design creates a refined installation, while support for Dolby Vision, Dolby Atmos and high-frame-rate gaming ensures a truly premium viewing experience.\u003c\/p\u003e\n\u003cdiv class=\"pull-quote\"\u003eCombining flagship OLED evo technology, advanced AI processing and a premium Gallery design, the LG G6 Series is built for customers who want exceptional performance in every category.\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ideal-cards\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ePremium Home Cinema\u003c\/h4\u003e\n\u003cp\u003eEnjoy cinematic picture quality with OLED contrast, Dolby Vision HDR and immersive Dolby Atmos support.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eContemporary Interiors\u003c\/h4\u003e\n\u003cp\u003eThe Gallery design allows the TV to sit neatly against the wall for a clean and sophisticated appearance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eHigh-Performance Gaming\u003c\/h4\u003e\n\u003cp\u003eAdvanced gaming technologies provide smooth motion, responsive controls and support for the latest hardware.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"features-grid\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED evo Technology\u003c\/h4\u003e\n\u003cp\u003eSelf-lit pixels provide exceptional contrast, deep blacks and precise image control without backlight limitations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAlpha 11 AI Processor Gen3\u003c\/h4\u003e\n\u003cp\u003eIntelligent processing optimises picture clarity, detail, sound quality and overall performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eEnhanced Brightness Performance\u003c\/h4\u003e\n\u003cp\u003eAdvanced OLED evo technologies help deliver brighter, more impactful images across a wide range of content.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision \u0026amp; Dolby Atmos\u003c\/h4\u003e\n\u003cp\u003eExperience cinematic HDR visuals and immersive audio support for films, sport and streaming services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e4K Gaming Up To 165Hz\u003c\/h4\u003e\n\u003cp\u003eSupports fast refresh rates, VRR technologies and HDMI 2.1 connectivity for responsive gameplay.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eGallery Design\u003c\/h4\u003e\n\u003cp\u003eSupplied wall bracket enables a flush-fit installation that complements modern living spaces.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eDesigned To Showcase OLED At Its Best\u003c\/h3\u003e\n\u003cp\u003eThe OLED65G64LW combines self-lit OLED technology with LG’s latest AI innovations to create outstanding picture quality. Rich colours, precise contrast and detailed highlights help bring every scene to life whether you're watching films, documentaries or live sport.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eSmarter Processing For Better Entertainment\u003c\/h3\u003e\n\u003cp\u003eThe Alpha 11 AI Processor Gen3 continuously analyses content and optimises picture and sound performance accordingly. This intelligent approach helps improve clarity, realism and overall viewing enjoyment across a variety of sources.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eBuilt For Modern Gaming\u003c\/h3\u003e\n\u003cp\u003eWith support for 4K gaming up to 165Hz, NVIDIA G-SYNC, AMD FreeSync Premium and variable refresh rate technologies, the OLED65G64LW is engineered to deliver smooth gameplay with reduced screen tearing and improved responsiveness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eHow It Compares\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED65G64LW\u003c\/th\u003e\n\u003cth\u003eTypical Premium TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED evo\u003c\/td\u003e\n\u003ctd\u003eLED or Mini LED\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContrast Performance\u003c\/td\u003e\n\u003ctd\u003eSelf-lit pixels\u003c\/td\u003e\n\u003ctd\u003eBacklight dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Refresh Rate\u003c\/td\u003e\n\u003ctd\u003eUp to 165Hz\u003c\/td\u003e\n\u003ctd\u003eTypically 120Hz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDesign Style\u003c\/td\u003e\n\u003ctd\u003eGallery flush-fit design\u003c\/td\u003e\n\u003ctd\u003eStandard installation\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Support\u003c\/td\u003e\n\u003ctd\u003eDolby Vision\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\u003cdiv class=\"verdict-content\"\u003e\n\u003ch3\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFlagship OLED evo picture quality\u003c\/li\u003e\n\u003cli\u003eAdvanced Alpha 11 AI Processor Gen3\u003c\/li\u003e\n\u003cli\u003ePremium Gallery wall-mounted design\u003c\/li\u003e\n\u003cli\u003eExcellent gaming specification\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos support\u003c\/li\u003e\n\u003cli\u003ePowerful webOS smart TV platform\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eGallery design is optimised for wall mounting\u003c\/li\u003e\n\u003cli\u003ePerformance benefits are most noticeable with high-quality content sources\u003c\/li\u003e\n\u003cli\u003eA dedicated sound system can further enhance home cinema performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"box-contents\"\u003e\n\u003ch2\u003eWhat's in the Box\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLG OLED65G64LW OLED evo TV\u003c\/li\u003e\n\u003cli\u003eLG AI Magic Remote\u003c\/li\u003e\n\u003cli\u003eFlush-fit wall mounting bracket\u003c\/li\u003e\n\u003cli\u003ePower cable\u003c\/li\u003e\n\u003cli\u003eUser documentation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54061973569863,"sku":"OLED65G64LW.AEI","price":3199.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/5807\/1748\/files\/5c1027b781b1f57b72991d74b15f4dfa51b61544_429530_WC__10775.1778514371.jpg?v=1780304654"},{"product_id":"lg-55-inch-g6-series-oled-evo-ai-4k-smart-tv-oled55g64lw-aei","title":"LG 55-inch G6 Series OLED evo AI 4K Smart TV | OLED55G64LW.AEI","description":"\u003cstyle\u003e\n.pd{\nmax-width:1200px;\nmargin:auto;\nfont-family:Arial,Helvetica,sans-serif;\ncolor:#444;\nline-height:1.65;\n}\n.pd *{box-sizing:border-box}\n\n.pd .breadcrumb{\nfont-size:12px;\ntext-transform:uppercase;\nletter-spacing:.08em;\ncolor:#005CB9;\nfont-weight:600;\nmargin-bottom:14px;\n}\n\n.pd .hero-border{\nbackground:#F2F7FC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:26px;\n}\n\n.pd h1{\nfont-size:40px;\nline-height:1.1;\nmargin:0 0 12px;\ncolor:#1A1A1A;\n}\n\n.pd .deck{\nfont-size:16px;\ncolor:#555;\nmax-width:850px;\n}\n\n.pd .stats-bar{\ndisplay:grid;\ngrid-template-columns:repeat(4,1fr);\ngap:12px;\nmargin:24px 0;\n}\n\n.pd .stat{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:8px;\npadding:16px;\ntext-align:center;\n}\n\n.pd .stat-value{\nfont-size:22px;\nfont-weight:700;\ncolor:#003B71;\n}\n\n.pd .stat-label{\nfont-size:12px;\ntext-transform:uppercase;\nletter-spacing:.05em;\n}\n\n.pd .section-divider{\nmargin:30px 0 18px;\n}\n\n.pd h2{\nfont-size:18px;\ncolor:#003B71;\nmargin:0 0 12px;\n}\n\n.pd h3{\nfont-size:17px;\ncolor:#003B71;\nmargin:0 0 10px;\n}\n\n.pd .pull-quote{\nbackground:#003B71;\ncolor:#fff;\npadding:20px;\nborder-radius:10px;\nmargin:28px 0;\nfont-size:16px;\nfont-weight:600;\n}\n\n.pd .ideal-cards,\n.pd .features-grid{\ndisplay:grid;\ngap:14px;\n}\n\n.pd .ideal-cards{\ngrid-template-columns:repeat(3,1fr);\n}\n\n.pd .features-grid{\ngrid-template-columns:repeat(3,1fr);\n}\n\n.pd .card{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:18px;\n}\n\n.pd .card h4{\nmargin:0 0 8px;\nfont-size:15px;\ncolor:#003B71;\n}\n\n.pd .editorial{\nbackground:#F8FAFC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:20px;\nmargin-top:18px;\n}\n\n.pd table{\nwidth:100%;\nborder-collapse:collapse;\nmargin-top:10px;\nfont-size:14px;\n}\n\n.pd th{\nbackground:#003B71;\ncolor:#fff;\npadding:12px;\ntext-align:left;\n}\n\n.pd td{\npadding:12px;\nborder:1px solid #D8E7F5;\n}\n\n.pd .verdict{\nbackground:#F2F7FC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\noverflow:hidden;\nmargin-top:24px;\n}\n\n.pd .verdict-header{\nbackground:#003B71;\ncolor:#fff;\npadding:16px 20px;\nfont-weight:700;\n}\n\n.pd .verdict-content{\npadding:20px;\n}\n\n.pd ul{\nmargin:10px 0 0;\npadding-left:18px;\n}\n\n.pd .box-contents{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:18px;\nmargin-top:20px;\n}\n\n@media(max-width:900px){\n.pd .stats-bar,\n.pd .ideal-cards,\n.pd .features-grid{\ngrid-template-columns:1fr 1fr;\n}\n}\n\n@media(max-width:640px){\n.pd h1{\nfont-size:34px;\n}\n.pd .stats-bar,\n.pd .ideal-cards,\n.pd .features-grid{\ngrid-template-columns:1fr;\n}\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003e\nTV \u0026amp; Audio \/ OLED TVs \/ LG OLED evo G6 Series\n\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED55G64LW 55\" OLED evo AI G6 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003e\nA flagship OLED evo television featuring LG’s latest Alpha 11 AI Processor Gen3, premium Gallery design and advanced gaming capabilities for exceptional home entertainment.\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e55\"\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eOLED evo Display\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e4K 165Hz\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eGaming Support\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003eα11 AI\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eGen3 Processor\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003ewebOS 26\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eSmart Platform\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp\u003e\nThe LG OLED55G64LW combines flagship OLED picture quality with a more versatile screen size, making it ideal for customers who want premium performance without moving to larger cinema-scale displays. OLED evo technology delivers stunning contrast, accurate colours and exceptional detail, while the Alpha 11 AI Processor Gen3 intelligently optimises picture and sound performance.\n\u003c\/p\u003e\n\n\u003cp\u003e\nWhether you're watching films, enjoying live sport or gaming on the latest console, the G6 Series is designed to deliver a consistently immersive experience. Its elegant Gallery design enhances modern interiors, while advanced smart features ensure effortless access to your favourite content.\n\u003c\/p\u003e\n\n\u003cdiv class=\"pull-quote\"\u003e\nThe LG G6 Series combines flagship OLED evo technology, AI-powered processing and sophisticated Gallery styling to create a premium entertainment experience from every source.\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ePremium Living Rooms\u003c\/h4\u003e\n\u003cp\u003eA versatile 55-inch screen size paired with flagship OLED performance makes it ideal for everyday viewing and movie nights alike.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eStreaming \u0026amp; Home Cinema\u003c\/h4\u003e\n\u003cp\u003eDolby Vision HDR and OLED contrast help films and series look more immersive and realistic.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eCompetitive Gaming\u003c\/h4\u003e\n\u003cp\u003eHigh refresh rate support and advanced gaming technologies provide smoother and more responsive gameplay.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED evo Technology\u003c\/h4\u003e\n\u003cp\u003eSelf-lit pixels create outstanding contrast, precise image control and deep, natural blacks.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAlpha 11 AI Processor Gen3\u003c\/h4\u003e\n\u003cp\u003eAdvanced AI processing improves picture clarity, sound quality and overall viewing performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eEnhanced Brightness Technology\u003c\/h4\u003e\n\u003cp\u003eAdvanced OLED evo innovations help maintain vibrant and impactful images across a wide range of content.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision \u0026amp; Dolby Atmos\u003c\/h4\u003e\n\u003cp\u003eEnjoy cinematic HDR visuals and immersive audio support for movies, sport and streaming platforms.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e4K Gaming Up To 165Hz\u003c\/h4\u003e\n\u003cp\u003eSupports ultra-smooth gameplay with VRR, NVIDIA G-SYNC, AMD FreeSync Premium and HDMI 2.1 connectivity.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eGallery Design\u003c\/h4\u003e\n\u003cp\u003eThe supplied wall bracket enables a premium flush-fit installation that complements modern interiors.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eFlagship OLED Performance\u003c\/h3\u003e\n\u003cp\u003e\nLG’s OLED evo technology is designed to maximise the strengths of OLED, delivering remarkable contrast, rich colour reproduction and outstanding detail. The result is a more engaging and realistic viewing experience across every type of content.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eSmarter Entertainment Through AI\u003c\/h3\u003e\n\u003cp\u003e\nThe Alpha 11 AI Processor Gen3 continuously analyses picture and sound, optimising performance in real time. This intelligent processing helps ensure content looks and sounds its best regardless of source quality.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eReady For Next-Generation Gaming\u003c\/h3\u003e\n\u003cp\u003e\nSupport for 4K gaming at up to 165Hz, variable refresh rates and advanced gaming technologies makes the OLED55G64LW an excellent choice for modern consoles and gaming PCs, helping deliver smoother gameplay and reduced input lag.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eHow It Compares\u003c\/h2\u003e\n\u003c\/div\u003e\n\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED55G64LW\u003c\/th\u003e\n\u003cth\u003eTypical Premium TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED evo\u003c\/td\u003e\n\u003ctd\u003eLED or Mini LED\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eContrast Performance\u003c\/td\u003e\n\u003ctd\u003eSelf-lit pixels\u003c\/td\u003e\n\u003ctd\u003eBacklight dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eGaming Refresh Rate\u003c\/td\u003e\n\u003ctd\u003eUp to 165Hz\u003c\/td\u003e\n\u003ctd\u003eTypically 120Hz\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eDesign Style\u003c\/td\u003e\n\u003ctd\u003eGallery flush-fit design\u003c\/td\u003e\n\u003ctd\u003eConventional TV design\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eHDR Support\u003c\/td\u003e\n\u003ctd\u003eDolby Vision\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003e\nThe Verdict\n\u003c\/div\u003e\n\n\u003cdiv class=\"verdict-content\"\u003e\n\n\u003ch3\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFlagship OLED evo picture quality\u003c\/li\u003e\n\u003cli\u003eAlpha 11 AI Processor Gen3\u003c\/li\u003e\n\u003cli\u003ePremium Gallery wall-mounted design\u003c\/li\u003e\n\u003cli\u003eExcellent gaming performance with 4K 165Hz support\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos compatibility\u003c\/li\u003e\n\u003cli\u003eAdvanced webOS smart TV platform\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDesigned primarily for wall-mounted installation\u003c\/li\u003e\n\u003cli\u003ePremium performance is best appreciated with high-quality content sources\u003c\/li\u003e\n\u003cli\u003eDedicated audio systems can further enhance cinematic immersion\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"box-contents\"\u003e\n\u003ch2\u003eWhat's in the Box\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLG OLED55G64LW OLED evo TV\u003c\/li\u003e\n\u003cli\u003eLG AI Magic Remote\u003c\/li\u003e\n\u003cli\u003eFlush-fit wall mounting bracket\u003c\/li\u003e\n\u003cli\u003ePower cable\u003c\/li\u003e\n\u003cli\u003eUser documentation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54062636630343,"sku":"OLED55G64LW.AEI","price":2699.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/5807\/1748\/files\/5c1027b781b1f57b72991d74b15f4dfa51b61544_429530_WC__10775.1778514371.jpg?v=1780304654"},{"product_id":"lg-65-inch-4k-oled-evo-ai-tv-oled65g66ls-aei","title":"LG 65-inch 4K OLED evo AI TV | OLED65G66LS.AEI","description":"\u003cstyle\u003e\n.pd{\nmax-width:1200px;\nmargin:auto;\nfont-family:Arial,Helvetica,sans-serif;\ncolor:#444;\nline-height:1.65;\n}\n.pd *{box-sizing:border-box}\n\n.breadcrumb{\nfont-size:12px;\ntext-transform:uppercase;\nletter-spacing:.08em;\ncolor:#005CB9;\nfont-weight:600;\nmargin-bottom:14px;\n}\n\n.hero-border{\nbackground:#F2F7FC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:26px;\n}\n\n.pd h1{\nfont-size:40px;\nline-height:1.1;\nmargin:0 0 12px;\ncolor:#1A1A1A;\n}\n\n.deck{\nfont-size:16px;\ncolor:#555;\nmax-width:850px;\n}\n\n.stats-bar{\ndisplay:grid;\ngrid-template-columns:repeat(4,1fr);\ngap:12px;\nmargin:24px 0;\n}\n\n.stat{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:8px;\npadding:16px;\ntext-align:center;\n}\n\n.stat-value{\nfont-size:22px;\nfont-weight:700;\ncolor:#003B71;\n}\n\n.stat-label{\nfont-size:12px;\ntext-transform:uppercase;\nletter-spacing:.05em;\n}\n\n.section-divider{\nmargin:30px 0 18px;\n}\n\n.pd h2{\nfont-size:18px;\ncolor:#003B71;\nmargin-bottom:12px;\n}\n\n.pd h3{\nfont-size:17px;\ncolor:#003B71;\nmargin-bottom:10px;\n}\n\n.pull-quote{\nbackground:#003B71;\ncolor:#fff;\npadding:20px;\nborder-radius:10px;\nmargin:28px 0;\nfont-size:16px;\nfont-weight:600;\n}\n\n.ideal-cards,\n.features-grid{\ndisplay:grid;\ngap:14px;\n}\n\n.ideal-cards{\ngrid-template-columns:repeat(3,1fr);\n}\n\n.features-grid{\ngrid-template-columns:repeat(3,1fr);\n}\n\n.card{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:18px;\n}\n\n.card h4{\nmargin:0 0 8px;\nfont-size:15px;\ncolor:#003B71;\n}\n\n.editorial{\nbackground:#F8FAFC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:20px;\nmargin-top:18px;\n}\n\ntable{\nwidth:100%;\nborder-collapse:collapse;\nfont-size:14px;\n}\n\nth{\nbackground:#003B71;\ncolor:#fff;\npadding:12px;\ntext-align:left;\n}\n\ntd{\npadding:12px;\nborder:1px solid #D8E7F5;\n}\n\n.verdict{\nbackground:#F2F7FC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\noverflow:hidden;\nmargin-top:24px;\n}\n\n.verdict-header{\nbackground:#003B71;\ncolor:#fff;\npadding:16px 20px;\nfont-weight:700;\n}\n\n.verdict-content{\npadding:20px;\n}\n\n.box-contents{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:18px;\nmargin-top:20px;\n}\n\n@media(max-width:900px){\n.stats-bar,\n.ideal-cards,\n.features-grid{\ngrid-template-columns:1fr 1fr;\n}\n}\n\n@media(max-width:640px){\n.pd h1{\nfont-size:34px;\n}\n.stats-bar,\n.ideal-cards,\n.features-grid{\ngrid-template-columns:1fr;\n}\n}\n\u003c\/style\u003e\n\u003cdiv class=\"pd\"\u003e\n\u003cdiv class=\"breadcrumb\"\u003eTV \u0026amp; Audio \/ OLED TVs \/ LG OLED evo G6 Series\u003c\/div\u003e\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED65G66LS 65\" OLED evo AI G6 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003eLG’s flagship OLED evo television with premium stand design, Alpha 11 AI Gen3 processing, Hyper Radiant Colour Technology and advanced 4K 165Hz gaming support.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e65\"\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eOLED evo Display\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e120Hz\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eUP TO 165HZ\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003eα11 AI\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eGen3 Processor\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003ewebOS 26\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eSmart TV\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe LG OLED65G66LS delivers LG’s highest-level OLED performance in a premium stand-mounted format. Combining OLED evo technology with the latest Alpha 11 AI Processor Gen3, it produces outstanding contrast, exceptional detail and vibrant colour performance that elevates everything from blockbuster films to live sport and everyday streaming.\u003c\/p\u003e\n\u003cp\u003eBuilt for both entertainment enthusiasts and serious gamers, the OLED65G66LS combines Dolby Vision, Dolby Atmos and advanced AI enhancements with support for up to 4K 165Hz gaming. The result is a television that excels across movies, television, gaming and connected smart home entertainment.\u003c\/p\u003e\n\u003cdiv class=\"pull-quote\"\u003eDesigned for customers who want flagship OLED performance without compromise, the G6 Series combines cutting-edge picture technology, intelligent processing and premium design.\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ideal-cards\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ePremium Home Cinema\u003c\/h4\u003e\n\u003cp\u003eOLED contrast, Dolby Vision HDR and advanced AI processing create a highly immersive viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eFurniture-Based Installations\u003c\/h4\u003e\n\u003cp\u003eThe integrated stand design is ideal for customers who prefer cabinet or media-unit placement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eNext-Generation Gaming\u003c\/h4\u003e\n\u003cp\u003eUltra-fast response times and support for up to 4K 165Hz gaming help maximise console and PC performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"features-grid\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED evo Technology\u003c\/h4\u003e\n\u003cp\u003eSelf-lit OLED pixels deliver exceptional contrast, deep blacks and precise image control scene by scene.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAlpha 11 AI Processor Gen3\u003c\/h4\u003e\n\u003cp\u003eAdvanced AI processing intelligently enhances picture clarity, motion handling and sound performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eHyper Radiant Colour Technology\u003c\/h4\u003e\n\u003cp\u003eLG's next-generation OLED technology enhances brightness, colour intensity and image realism.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eReflection Free Premium\u003c\/h4\u003e\n\u003cp\u003eHelps reduce distracting reflections for a clearer picture in brighter viewing environments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e4K 165Hz Gaming Support\u003c\/h4\u003e\n\u003cp\u003eSupports VRR, NVIDIA G-SYNC, AMD FreeSync Premium and HDMI 2.1 connectivity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ewebOS 26 Smart TV\u003c\/h4\u003e\n\u003cp\u003eEnjoy personalised recommendations, voice control and access to leading streaming platforms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eLG’s Brightest OLED Experience\u003c\/h3\u003e\n\u003cp\u003eThe G6 Series introduces Hyper Radiant Colour Technology alongside Brightness Booster Ultra, helping deliver brighter highlights, richer colours and enhanced image depth. Combined with OLED’s pixel-level light control, the result is a highly dynamic and realistic picture across both SDR and HDR content.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eAI-Powered Entertainment\u003c\/h3\u003e\n\u003cp\u003eThe Alpha 11 AI Processor Gen3 has been developed specifically for OLED technology. It continuously analyses content in real time, optimising picture detail, motion and audio performance to help every source look and sound its best.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eBuilt For Serious Gamers\u003c\/h3\u003e\n\u003cp\u003eWith support for 4K gaming at up to 165Hz, ultra-low response times and advanced refresh-rate technologies, the OLED65G66LS is engineered to deliver smooth, responsive gameplay whether you're using a next-generation console or a high-performance gaming PC.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eHow It Compares\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED65G66LS\u003c\/th\u003e\n\u003cth\u003eTypical Premium TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED evo with Hyper Radiant Colour\u003c\/td\u003e\n\u003ctd\u003eLED or Mini LED\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Performance\u003c\/td\u003e\n\u003ctd\u003eUp to 4K 165Hz\u003c\/td\u003e\n\u003ctd\u003eTypically 120Hz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContrast Control\u003c\/td\u003e\n\u003ctd\u003eSelf-lit pixels\u003c\/td\u003e\n\u003ctd\u003eBacklight controlled\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReflection Handling\u003c\/td\u003e\n\u003ctd\u003eReflection Free Premium\u003c\/td\u003e\n\u003ctd\u003eStandard anti-glare coating\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI Processing\u003c\/td\u003e\n\u003ctd\u003eAlpha 11 AI Gen3\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\u003cdiv class=\"verdict-content\"\u003e\n\u003ch3\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFlagship OLED evo picture quality\u003c\/li\u003e\n\u003cli\u003eHyper Radiant Colour Technology\u003c\/li\u003e\n\u003cli\u003eAlpha 11 AI Processor Gen3\u003c\/li\u003e\n\u003cli\u003eExcellent gaming performance with 4K 165Hz support\u003c\/li\u003e\n\u003cli\u003ePremium stand-mounted design\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos compatibility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium specification commands a flagship price point\u003c\/li\u003e\n\u003cli\u003eBest performance benefits are realised with high-quality HDR content\u003c\/li\u003e\n\u003cli\u003eDedicated audio systems can further enhance cinematic sound performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"box-contents\"\u003e\n\u003ch2\u003eWhat's in the Box\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLG OLED65G66LS OLED evo TV\u003c\/li\u003e\n\u003cli\u003eLG AI Magic Remote\u003c\/li\u003e\n\u003cli\u003eTable-top stand\u003c\/li\u003e\n\u003cli\u003ePower cable\u003c\/li\u003e\n\u003cli\u003eUser documentation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54062686077255,"sku":"OLED65G66LS.AEI","price":3599.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/5807\/1748\/files\/bade502f6696753b5d1f31555c9270c60b0a28a3_429536_WC__38345.1778514368.webp?v=1780408272"},{"product_id":"lg-55-inch-4k-oled-evo-ai-tv-oled55g66ls-aei","title":"LG 55-inch 4K OLED evo AI TV | OLED55G66LS.AEI","description":"\u003cstyle\u003e\n.pd{\nmax-width:1200px;\nmargin:auto;\nfont-family:Arial,Helvetica,sans-serif;\ncolor:#444;\nline-height:1.65;\n}\n.pd *{box-sizing:border-box}\n\n.breadcrumb{\nfont-size:12px;\ntext-transform:uppercase;\nletter-spacing:.08em;\ncolor:#005CB9;\nfont-weight:600;\nmargin-bottom:14px;\n}\n\n.hero-border{\nbackground:#F2F7FC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:26px;\n}\n\n.pd h1{\nfont-size:40px;\nline-height:1.1;\nmargin:0 0 12px;\ncolor:#1A1A1A;\n}\n\n.deck{\nfont-size:16px;\ncolor:#555;\nmax-width:850px;\n}\n\n.stats-bar{\ndisplay:grid;\ngrid-template-columns:repeat(4,1fr);\ngap:12px;\nmargin:24px 0;\n}\n\n.stat{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:8px;\npadding:16px;\ntext-align:center;\n}\n\n.stat-value{\nfont-size:22px;\nfont-weight:700;\ncolor:#003B71;\n}\n\n.stat-label{\nfont-size:12px;\ntext-transform:uppercase;\nletter-spacing:.05em;\n}\n\n.section-divider{\nmargin:30px 0 18px;\n}\n\n.pd h2{\nfont-size:18px;\ncolor:#003B71;\nmargin-bottom:12px;\n}\n\n.pd h3{\nfont-size:17px;\ncolor:#003B71;\nmargin-bottom:10px;\n}\n\n.pull-quote{\nbackground:#003B71;\ncolor:#fff;\npadding:20px;\nborder-radius:10px;\nmargin:28px 0;\nfont-size:16px;\nfont-weight:600;\n}\n\n.ideal-cards,\n.features-grid{\ndisplay:grid;\ngap:14px;\n}\n\n.ideal-cards{\ngrid-template-columns:repeat(3,1fr);\n}\n\n.features-grid{\ngrid-template-columns:repeat(3,1fr);\n}\n\n.card{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:18px;\n}\n\n.card h4{\nmargin:0 0 8px;\nfont-size:15px;\ncolor:#003B71;\n}\n\n.editorial{\nbackground:#F8FAFC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:20px;\nmargin-top:18px;\n}\n\ntable{\nwidth:100%;\nborder-collapse:collapse;\nfont-size:14px;\n}\n\nth{\nbackground:#003B71;\ncolor:#fff;\npadding:12px;\ntext-align:left;\n}\n\ntd{\npadding:12px;\nborder:1px solid #D8E7F5;\n}\n\n.verdict{\nbackground:#F2F7FC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\noverflow:hidden;\nmargin-top:24px;\n}\n\n.verdict-header{\nbackground:#003B71;\ncolor:#fff;\npadding:16px 20px;\nfont-weight:700;\n}\n\n.verdict-content{\npadding:20px;\n}\n\n.box-contents{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:18px;\nmargin-top:20px;\n}\n\n@media(max-width:900px){\n.stats-bar,\n.ideal-cards,\n.features-grid{\ngrid-template-columns:1fr 1fr;\n}\n}\n\n@media(max-width:640px){\n.pd h1{\nfont-size:34px;\n}\n.stats-bar,\n.ideal-cards,\n.features-grid{\ngrid-template-columns:1fr;\n}\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003e\nTV \u0026amp; Audio \/ OLED TVs \/ LG OLED evo G6 Series\n\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED55G66LS 55\" OLED evo AI G6 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003e\nLG’s flagship OLED evo television with premium stand design, Alpha 11 AI Processor Gen3, Reflection Free Premium technology and advanced 4K 165Hz gaming support.\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e55\"\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eOLED evo Display\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e165Hz\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003e4K Gaming\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003eα11 AI\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eGen3 Processor\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003ewebOS 26\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eSmart TV\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp\u003e\nThe LG OLED55G66LS delivers flagship OLED performance in a screen size that suits a wide range of living spaces. Combining OLED evo technology with the Alpha 11 AI Processor Gen3, it produces exceptional contrast, vivid colour reproduction and outstanding detail, helping films, sport and streaming content look more immersive and lifelike.\n\u003c\/p\u003e\n\n\u003cp\u003e\nUnlike the Gallery-mounted G64 models, the OLED55G66LS includes a premium table-top stand, making it ideal for media units and furniture-based installations. Combined with Dolby Vision, Dolby Atmos and advanced gaming technologies, it offers a complete premium entertainment experience.\n\u003c\/p\u003e\n\n\u003cdiv class=\"pull-quote\"\u003e\nBringing together LG’s most advanced OLED innovations, intelligent AI processing and a versatile stand-mounted design, the OLED55G66LS is built for exceptional everyday entertainment.\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ePremium Living Rooms\u003c\/h4\u003e\n\u003cp\u003eThe versatile 55-inch screen size combines flagship picture quality with a footprint suited to modern homes.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eFurniture-Based Setups\u003c\/h4\u003e\n\u003cp\u003eThe supplied stand allows simple installation on media units without the need for dedicated wall mounting.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eNext-Generation Gaming\u003c\/h4\u003e\n\u003cp\u003eAdvanced gaming support helps maximise performance from modern consoles and gaming PCs.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED evo Technology\u003c\/h4\u003e\n\u003cp\u003eSelf-lit OLED pixels deliver deep blacks, exceptional contrast and precise image control across every scene.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAlpha 11 AI Processor Gen3\u003c\/h4\u003e\n\u003cp\u003eAdvanced AI processing enhances picture quality, sound performance and content optimisation in real time.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eHyper Radiant Colour Technology\u003c\/h4\u003e\n\u003cp\u003eDesigned to improve brightness, colour intensity and image realism for a more impactful viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eReflection Free Premium\u003c\/h4\u003e\n\u003cp\u003eReduces distracting reflections and helps maintain picture clarity in brighter viewing environments.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e4K Gaming Up To 165Hz\u003c\/h4\u003e\n\u003cp\u003eSupports VRR, NVIDIA G-SYNC, AMD FreeSync Premium and HDMI 2.1 connectivity for smoother gameplay.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ewebOS 26 Smart Platform\u003c\/h4\u003e\n\u003cp\u003eAccess streaming services, personalised recommendations and smart features through LG’s latest interface.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eExceptional OLED Picture Quality\u003c\/h3\u003e\n\u003cp\u003e\nOLED evo technology combines pixel-level light control with advanced brightness enhancements to create remarkable contrast and colour performance. Whether watching films in a darkened room or daytime sport, the OLED55G66LS delivers a richly detailed image with impressive realism.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eIntelligent AI Processing\u003c\/h3\u003e\n\u003cp\u003e\nThe Alpha 11 AI Processor Gen3 continuously analyses content and optimises both picture and audio performance. This intelligent processing helps improve clarity, depth and overall viewing quality across a broad range of content sources.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eEngineered For Gaming\u003c\/h3\u003e\n\u003cp\u003e\nWith support for up to 4K 165Hz gaming, variable refresh rates and ultra-fast response times, the OLED55G66LS is designed to deliver smooth and responsive gameplay while helping reduce tearing and motion artefacts.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eHow It Compares\u003c\/h2\u003e\n\u003c\/div\u003e\n\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED55G66LS\u003c\/th\u003e\n\u003cth\u003eTypical Premium TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED evo with Hyper Radiant Colour\u003c\/td\u003e\n\u003ctd\u003eLED or Mini LED\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eGaming Performance\u003c\/td\u003e\n\u003ctd\u003eUp to 4K 165Hz\u003c\/td\u003e\n\u003ctd\u003eTypically 120Hz\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eContrast Control\u003c\/td\u003e\n\u003ctd\u003eSelf-lit pixels\u003c\/td\u003e\n\u003ctd\u003eBacklight controlled\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eReflection Handling\u003c\/td\u003e\n\u003ctd\u003eReflection Free Premium\u003c\/td\u003e\n\u003ctd\u003eStandard anti-glare coating\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eAI Processing\u003c\/td\u003e\n\u003ctd\u003eAlpha 11 AI Processor Gen3\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003e\nThe Verdict\n\u003c\/div\u003e\n\n\u003cdiv class=\"verdict-content\"\u003e\n\n\u003ch3\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFlagship OLED evo picture quality\u003c\/li\u003e\n\u003cli\u003eAlpha 11 AI Processor Gen3\u003c\/li\u003e\n\u003cli\u003eHyper Radiant Colour Technology\u003c\/li\u003e\n\u003cli\u003eReflection Free Premium screen technology\u003c\/li\u003e\n\u003cli\u003eExcellent gaming performance with 4K 165Hz support\u003c\/li\u003e\n\u003cli\u003ePremium stand-mounted design\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium flagship specification\u003c\/li\u003e\n\u003cli\u003eBenefits most from high-quality HDR content sources\u003c\/li\u003e\n\u003cli\u003eA dedicated sound system can further enhance cinematic audio performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"box-contents\"\u003e\n\u003ch2\u003eWhat's in the Box\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLG OLED55G66LS OLED evo TV\u003c\/li\u003e\n\u003cli\u003eLG AI Magic Remote\u003c\/li\u003e\n\u003cli\u003eTable-top stand\u003c\/li\u003e\n\u003cli\u003ePower cable\u003c\/li\u003e\n\u003cli\u003eUser documentation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54062776746311,"sku":"OLED55G66LS.AEI","price":2699.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/5807\/1748\/files\/bade502f6696753b5d1f31555c9270c60b0a28a3_429536_WC__38345.1778514368.webp?v=1780408272"},{"product_id":"lg-48-inch-4k-oled-evo-ai-tv-oled48g66ls-aei","title":"LG 48-inch 4K OLED evo AI TV | OLED48G66LS.AEI","description":"\u003cstyle\u003e\n.pd{\nmax-width:1200px;\nmargin:auto;\nfont-family:Arial,Helvetica,sans-serif;\ncolor:#444;\nline-height:1.65;\n}\n.pd *{box-sizing:border-box}\n\n.breadcrumb{\nfont-size:12px;\ntext-transform:uppercase;\nletter-spacing:.08em;\ncolor:#005CB9;\nfont-weight:600;\nmargin-bottom:14px;\n}\n\n.hero-border{\nbackground:#F2F7FC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:26px;\n}\n\n.pd h1{\nfont-size:40px;\nline-height:1.1;\nmargin:0 0 12px;\ncolor:#1A1A1A;\n}\n\n.deck{\nfont-size:16px;\ncolor:#555;\nmax-width:850px;\n}\n\n.stats-bar{\ndisplay:grid;\ngrid-template-columns:repeat(4,1fr);\ngap:12px;\nmargin:24px 0;\n}\n\n.stat{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:8px;\npadding:16px;\ntext-align:center;\n}\n\n.stat-value{\nfont-size:22px;\nfont-weight:700;\ncolor:#003B71;\n}\n\n.stat-label{\nfont-size:12px;\ntext-transform:uppercase;\nletter-spacing:.05em;\n}\n\n.section-divider{\nmargin:30px 0 18px;\n}\n\n.pd h2{\nfont-size:18px;\ncolor:#003B71;\nmargin-bottom:12px;\n}\n\n.pd h3{\nfont-size:17px;\ncolor:#003B71;\nmargin-bottom:10px;\n}\n\n.pull-quote{\nbackground:#003B71;\ncolor:#fff;\npadding:20px;\nborder-radius:10px;\nmargin:28px 0;\nfont-size:16px;\nfont-weight:600;\n}\n\n.ideal-cards,\n.features-grid{\ndisplay:grid;\ngap:14px;\n}\n\n.ideal-cards{\ngrid-template-columns:repeat(3,1fr);\n}\n\n.features-grid{\ngrid-template-columns:repeat(3,1fr);\n}\n\n.card{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:18px;\n}\n\n.card h4{\nmargin:0 0 8px;\nfont-size:15px;\ncolor:#003B71;\n}\n\n.editorial{\nbackground:#F8FAFC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:20px;\nmargin-top:18px;\n}\n\ntable{\nwidth:100%;\nborder-collapse:collapse;\nfont-size:14px;\n}\n\nth{\nbackground:#003B71;\ncolor:#fff;\npadding:12px;\ntext-align:left;\n}\n\ntd{\npadding:12px;\nborder:1px solid #D8E7F5;\n}\n\n.verdict{\nbackground:#F2F7FC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\noverflow:hidden;\nmargin-top:24px;\n}\n\n.verdict-header{\nbackground:#003B71;\ncolor:#fff;\npadding:16px 20px;\nfont-weight:700;\n}\n\n.verdict-content{\npadding:20px;\n}\n\n.box-contents{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:18px;\nmargin-top:20px;\n}\n\n@media(max-width:900px){\n.stats-bar,\n.ideal-cards,\n.features-grid{\ngrid-template-columns:1fr 1fr;\n}\n}\n\n@media(max-width:640px){\n.pd h1{\nfont-size:34px;\n}\n.stats-bar,\n.ideal-cards,\n.features-grid{\ngrid-template-columns:1fr;\n}\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003e\nTV \u0026amp; Audio \/ OLED TVs \/ LG OLED evo G6 Series\n\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED48G66LS 48\" OLED evo AI G6 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003e\nFlagship OLED evo technology in a versatile 48-inch format, featuring Alpha 11 AI processing, Reflection Free Premium technology and advanced gaming performance.\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e48\"\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eOLED evo Display\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e165Hz\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003e4K Gaming\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003eα11 AI\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eGen3 Processor\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003ewebOS 26\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eSmart TV\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp\u003e\nThe LG OLED48G66LS delivers flagship OLED performance in a size that is perfectly suited to modern apartments, gaming rooms, bedrooms and compact media spaces. Combining OLED evo technology with LG’s Alpha 11 AI Processor Gen3, it produces exceptional contrast, precise colour accuracy and outstanding image detail across films, sport and streamed entertainment.\n\u003c\/p\u003e\n\n\u003cp\u003e\nIts premium stand-mounted design provides installation flexibility while retaining the advanced technologies found throughout the flagship G6 range. Whether you're enjoying cinematic content or competitive gaming, the OLED48G66LS is engineered to deliver a highly immersive experience.\n\u003c\/p\u003e\n\n\u003cdiv class=\"pull-quote\"\u003e\nCompact in size but uncompromising in performance, the OLED48G66LS brings LG’s most advanced OLED technologies to spaces where larger screens aren't practical.\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ePremium Gaming Setups\u003c\/h4\u003e\n\u003cp\u003eThe 48-inch screen size is ideal for closer viewing distances while delivering flagship gaming performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eSmaller Living Spaces\u003c\/h4\u003e\n\u003cp\u003ePerfect for apartments, bedrooms and media rooms where premium picture quality is the priority.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eStreaming \u0026amp; Home Cinema\u003c\/h4\u003e\n\u003cp\u003eOLED contrast and Dolby Vision support help films and series look more immersive and realistic.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED evo Technology\u003c\/h4\u003e\n\u003cp\u003eSelf-lit pixels provide exceptional contrast, deep blacks and precise control over every scene.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAlpha 11 AI Processor Gen3\u003c\/h4\u003e\n\u003cp\u003eIntelligent processing enhances image quality, sound performance and content optimisation.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eHyper Radiant Colour Technology\u003c\/h4\u003e\n\u003cp\u003eAdvanced brightness and colour technologies deliver more vivid, impactful images.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eReflection Free Premium\u003c\/h4\u003e\n\u003cp\u003eHelps reduce distracting reflections and maintain excellent visibility in brighter environments.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e4K Gaming Up To 165Hz\u003c\/h4\u003e\n\u003cp\u003eSupports VRR, NVIDIA G-SYNC, AMD FreeSync Premium and HDMI 2.1 connectivity.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ewebOS 26 Smart Platform\u003c\/h4\u003e\n\u003cp\u003eAccess popular streaming services, personalised recommendations and smart features with ease.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eFlagship OLED Technology In A Versatile Size\u003c\/h3\u003e\n\u003cp\u003e\nThe OLED48G66LS offers all the benefits of LG's premium OLED evo technology in a screen size that suits more compact rooms. Deep blacks, vibrant colours and exceptional image detail help create an engaging viewing experience without requiring a large wall space.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eAdvanced AI Optimisation\u003c\/h3\u003e\n\u003cp\u003e\nPowered by the Alpha 11 AI Processor Gen3, the television continuously analyses content to optimise picture and sound quality. This helps ensure consistently impressive performance across movies, television broadcasts and streamed content.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eBuilt For Competitive Gaming\u003c\/h3\u003e\n\u003cp\u003e\nWith support for 4K gaming at up to 165Hz, ultra-low response times and advanced refresh-rate technologies, the OLED48G66LS is engineered to deliver smooth, responsive gameplay across modern gaming platforms.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eHow It Compares\u003c\/h2\u003e\n\u003c\/div\u003e\n\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED48G66LS\u003c\/th\u003e\n\u003cth\u003eTypical Premium TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED evo with Hyper Radiant Colour\u003c\/td\u003e\n\u003ctd\u003eLED or Mini LED\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eGaming Performance\u003c\/td\u003e\n\u003ctd\u003eUp to 4K 165Hz\u003c\/td\u003e\n\u003ctd\u003eTypically 120Hz\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eContrast Control\u003c\/td\u003e\n\u003ctd\u003eSelf-lit pixels\u003c\/td\u003e\n\u003ctd\u003eBacklight controlled\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eReflection Handling\u003c\/td\u003e\n\u003ctd\u003eReflection Free Premium\u003c\/td\u003e\n\u003ctd\u003eStandard anti-glare coating\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eAI Processing\u003c\/td\u003e\n\u003ctd\u003eAlpha 11 AI Processor Gen3\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003e\nThe Verdict\n\u003c\/div\u003e\n\n\u003cdiv class=\"verdict-content\"\u003e\n\n\u003ch3\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFlagship OLED evo picture quality\u003c\/li\u003e\n\u003cli\u003eIdeal size for gaming rooms and compact spaces\u003c\/li\u003e\n\u003cli\u003eAlpha 11 AI Processor Gen3\u003c\/li\u003e\n\u003cli\u003eReflection Free Premium technology\u003c\/li\u003e\n\u003cli\u003eExcellent 4K 165Hz gaming support\u003c\/li\u003e\n\u003cli\u003ePremium stand-mounted design\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSmaller screen size may not suit larger viewing rooms\u003c\/li\u003e\n\u003cli\u003eFlagship OLED specification carries a premium price point\u003c\/li\u003e\n\u003cli\u003eA dedicated sound system can further enhance movie performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"box-contents\"\u003e\n\u003ch2\u003eWhat's in the Box\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLG OLED48G66LS OLED evo TV\u003c\/li\u003e\n\u003cli\u003eLG AI Magic Remote\u003c\/li\u003e\n\u003cli\u003eTable-top stand\u003c\/li\u003e\n\u003cli\u003ePower cable\u003c\/li\u003e\n\u003cli\u003eUser documentation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54062857158983,"sku":"OLED48G66LS.AEI","price":2099.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/5807\/1748\/files\/cdf7780377998f4527605ae7e2d03ec839289262_429538_WC__99593.1778514330.jpg?v=1780410300"},{"product_id":"lg-83-inch-c6-series-4k-ultra-hd-smart-tv-oled83c64la-aei","title":"LG 83-inch C6-series 4K Ultra HD Smart TV | OLED83C64LA.AEI","description":"\u003cstyle\u003e\n.pd{max-width:1200px;margin:auto;font-family:Arial,Helvetica,sans-serif;color:#444;line-height:1.65}\n.pd *{box-sizing:border-box}\n.pd .breadcrumb{font-size:12px;text-transform:uppercase;letter-spacing:.08em;color:#005CB9;font-weight:700;margin-bottom:14px}\n.pd .hero-border{background:#F2F7FC;border:1px solid #D8E7F5;border-radius:10px;padding:26px}\n.pd h1{font-size:40px;line-height:1.1;margin:0 0 12px;color:#1A1A1A}\n.pd .deck{font-size:16px;color:#555;max-width:860px}\n.pd .stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.pd .stat{background:#fff;border:1px solid #D8E7F5;border-radius:8px;padding:16px;text-align:center}\n.pd .stat-value{font-size:22px;font-weight:800;color:#003B71}\n.pd .stat-label{font-size:12px;text-transform:uppercase;letter-spacing:.05em;color:#555}\n.pd .section-divider{margin:30px 0 18px}\n.pd h2{font-size:18px;color:#003B71;margin:0 0 12px}\n.pd h3{font-size:17px;color:#003B71;margin:0 0 10px}\n.pd p{font-size:15px;margin:0 0 14px}\n.pd .pull-quote{background:#003B71;color:#fff;padding:20px;border-radius:10px;margin:26px 0;font-size:16px;font-weight:700;border-left:5px solid #FFD200}\n.pd .ideal-cards,.pd .features-grid{display:grid;gap:14px}\n.pd .ideal-cards{grid-template-columns:repeat(3,1fr)}\n.pd .features-grid{grid-template-columns:repeat(3,1fr)}\n.pd .card{background:#fff;border:1px solid #D8E7F5;border-radius:10px;padding:18px}\n.pd .card h4{margin:0 0 8px;font-size:15px;color:#003B71}\n.pd .card p{font-size:14px;margin:0}\n.pd .editorial{background:#F8FAFC;border:1px solid #D8E7F5;border-radius:10px;padding:20px;margin-top:18px}\n.pd .compare-card{margin-top:8px;overflow-x:auto}\n.pd table{width:100%;border-collapse:collapse;font-size:14px;background:#fff}\n.pd th{background:#003B71;color:#fff;padding:12px;text-align:left}\n.pd td{padding:12px;border:1px solid #D8E7F5;vertical-align:top}\n.pd .verdict{background:#F2F7FC;border:1px solid #D8E7F5;border-radius:10px;overflow:hidden;margin-top:24px}\n.pd .verdict-header{background:#003B71;color:#fff;padding:16px 20px;font-weight:800}\n.pd .verdict-content{display:grid;grid-template-columns:1fr 1fr;gap:18px;padding:20px}\n.pd ul{margin:8px 0 0;padding-left:18px}\n.pd li{margin-bottom:6px;font-size:14px}\n@media(max-width:900px){.pd .stats-bar,.pd .ideal-cards,.pd .features-grid,.pd .verdict-content{grid-template-columns:1fr 1fr}}\n@media(max-width:640px){.pd h1{font-size:34px}.pd .stats-bar,.pd .ideal-cards,.pd .features-grid,.pd .verdict-content{grid-template-columns:1fr}}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003eTV \u0026amp; Audio \/ OLED TVs \/ LG OLED evo C6 Series\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED83C64LA 83\" OLED evo AI 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003eA cinema-scale OLED evo television with Alpha 9 AI Processor Gen8, Dolby Vision, Dolby Atmos, webOS 26 and smooth 4K 120Hz gaming support.\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e83\"\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eOLED evo Display\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e120Hz\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003e4K Gaming\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003eα9 AI\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eGen8 Processor\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003ewebOS 26\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eSmart Platform\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp\u003eThe LG OLED83C64LA is built for customers who want the scale of a home cinema with the precision of OLED picture quality. Its OLED evo display uses self-lit pixels to deliver deep blacks, bright highlights and excellent contrast control, helping films, live sport and premium streaming content feel more detailed and immersive.\u003c\/p\u003e\n\n\u003cp\u003ePowered by the Alpha 9 AI Processor Gen8, the TV intelligently enhances picture and sound to suit what you're watching. With Dolby Vision, Dolby Atmos, HDMI 2.1 gaming features and LG’s intuitive webOS 26 platform, it becomes a complete entertainment centre for movies, boxsets, sport and console gaming.\u003c\/p\u003e\n\n\u003cdiv class=\"pull-quote\"\u003eA premium large-screen OLED designed for cinematic viewing, intelligent picture enhancement and smooth 4K 120Hz gaming.\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003ch2\u003eIdeal For\u003c\/h2\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eLarge Living Rooms\u003c\/h4\u003e\n\u003cp\u003eThe expansive 83-inch screen delivers impressive scale and visibility for spacious family rooms and open-plan interiors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eHome Cinema Viewing\u003c\/h4\u003e\n\u003cp\u003eOLED evo contrast, Dolby Vision and Dolby Atmos support create a more immersive movie-night experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eConsole Gaming\u003c\/h4\u003e\n\u003cp\u003eHDMI 2.1, VRR, NVIDIA G-SYNC compatibility and AMD FreeSync Premium support help deliver smoother 4K 120Hz gameplay.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003ch2\u003eKey Features\u003c\/h2\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED evo Technology\u003c\/h4\u003e\n\u003cp\u003eSelf-lit pixels deliver precise contrast, deep blacks and detailed highlights without relying on a traditional backlight.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAlpha 9 AI Processor Gen8\u003c\/h4\u003e\n\u003cp\u003eLG’s AI processor optimises picture and sound in real time for clearer, more balanced entertainment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision HDR\u003c\/h4\u003e\n\u003cp\u003eCompatible films and series gain richer colour, improved contrast and more cinematic scene-by-scene detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Atmos Support\u003c\/h4\u003e\n\u003cp\u003eObject-based audio compatibility helps create a wider, more immersive sound experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e4K 120Hz Gaming\u003c\/h4\u003e\n\u003cp\u003eEnjoy smooth, responsive gaming with HDMI 2.1, VRR, NVIDIA G-SYNC compatibility and AMD FreeSync Premium support.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ewebOS 26 Smart TV\u003c\/h4\u003e\n\u003cp\u003eAccess streaming apps, recommendations and smart features through LG’s refined and easy-to-use interface.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eCinema-Scale OLED Picture Quality\u003c\/h3\u003e\n\u003cp\u003eThe 83-inch OLED evo panel brings serious presence to films, sport and streaming. Because every pixel controls its own light, dark scenes stay deep and detailed while bright highlights retain impact, giving the picture a natural sense of depth and realism.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eSmarter Everyday Viewing\u003c\/h3\u003e\n\u003cp\u003eThe Alpha 9 AI Processor Gen8 analyses content and applies intelligent picture and sound adjustments automatically. Lower-resolution sources, fast-moving sport and cinematic HDR content all benefit from processing designed to improve clarity, motion and overall balance.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eReady For Modern Gaming\u003c\/h3\u003e\n\u003cp\u003eWith 4K 120Hz support, HDMI 2.1 connectivity and advanced variable refresh rate technologies, the OLED83C64LA is well equipped for current-generation consoles. Fast response and OLED motion clarity help gameplay feel fluid and controlled.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003ch2\u003eHow It Compares\u003c\/h2\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED83C64LA\u003c\/th\u003e\n\u003cth\u003eTypical Premium TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED evo with self-lit pixels\u003c\/td\u003e\n\u003ctd\u003eLED or Mini LED with backlight control\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScreen Size\u003c\/td\u003e\n\u003ctd\u003e83-inch large-screen OLED\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Refresh Support\u003c\/td\u003e\n\u003ctd\u003eUp to 4K 120Hz\u003c\/td\u003e\n\u003ctd\u003eOften up to 120Hz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Support\u003c\/td\u003e\n\u003ctd\u003eDolby Vision, HDR10 Pro and HLG\u003c\/td\u003e\n\u003ctd\u003eFormat support varies\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart Platform\u003c\/td\u003e\n\u003ctd\u003ewebOS 26\u003c\/td\u003e\n\u003ctd\u003eVaries by brand and model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\u003cdiv class=\"verdict-content\"\u003e\n\u003cdiv\u003e\n\u003ch3\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eImmersive 83-inch OLED evo display\u003c\/li\u003e\n\u003cli\u003eExcellent contrast from self-lit pixel technology\u003c\/li\u003e\n\u003cli\u003eAlpha 9 AI Processor Gen8\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos support\u003c\/li\u003e\n\u003cli\u003eSmooth 4K 120Hz gaming support\u003c\/li\u003e\n\u003cli\u003ewebOS 26 smart TV platform\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch3\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLarge screen size benefits from suitable viewing distance\u003c\/li\u003e\n\u003cli\u003eBest results come from high-quality HD, 4K and HDR sources\u003c\/li\u003e\n\u003cli\u003eA dedicated soundbar or AV system can further enhance cinema-style audio\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54063035384135,"sku":"OLED83C64LA.AEI","price":4699.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/5807\/1748\/files\/10301872.jpg?v=1788516126"},{"product_id":"lg-77-inch-c6-series-4k-ultra-hd-smart-tv-oled77c64la-aei","title":"LG 77-inch C6-series 4K Ultra HD Smart TV | OLED77C64LA.AEI","description":"\u003cstyle\u003e\n.pd{font-family:Arial,Helvetica,sans-serif;color:#444;max-width:1200px;margin:auto;line-height:1.6}\n.pd *{box-sizing:border-box}\n.breadcrumb{font-size:13px;color:#005CB9;margin-bottom:10px}\n.hero-border{border:1px solid #D8E7F5;background:#F2F7FC;padding:22px;border-radius:10px}\n.pd h1{font-size:40px;line-height:1.1;color:#1A1A1A;margin:0 0 10px}\n.deck{font-size:17px;color:#555;max-width:900px}\n.stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.stat{background:#fff;border:1px solid #D8E7F5;padding:16px;border-radius:8px;text-align:center}\n.stat strong{display:block;font-size:22px;color:#003B71}\n.section-divider{margin:30px 0;border-top:1px solid #D8E7F5}\n.pull-quote{background:#003B71;color:#fff;padding:18px;border-radius:8px;font-size:18px;font-weight:600}\n.ideal-cards,.features-grid{display:grid;gap:14px}\n.ideal-cards{grid-template-columns:repeat(3,1fr)}\n.features-grid{grid-template-columns:repeat(3,1fr)}\n.card{background:#fff;border:1px solid #D8E7F5;border-radius:8px;padding:18px}\n.card h3,.card h4{margin-top:0;color:#005CB9}\n.editorial h3{color:#003B71;margin-bottom:10px}\n.compare-card{overflow-x:auto}\n.compare-card table{width:100%;border-collapse:collapse}\n.compare-card th{background:#003B71;color:#fff;padding:12px}\n.compare-card td{border:1px solid #D8E7F5;padding:12px}\n.verdict{border-radius:10px;overflow:hidden;border:1px solid #D8E7F5}\n.verdict-header{background:#003B71;color:#fff;padding:14px 18px;font-weight:700}\n.verdict-body{padding:20px;background:#F8FAFC}\n.verdict-columns{display:grid;grid-template-columns:1fr 1fr;gap:20px}\n.verdict ul{margin:0;padding-left:18px}\n@media(max-width:768px){\n.stats-bar,.ideal-cards,.features-grid,.verdict-columns{\ngrid-template-columns:1fr;\n}\n.pd h1{font-size:34px}\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003eHome Entertainment \/ Televisions \/ OLED TVs\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED77C64LA OLED evo AI 77\" 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003e\nA flagship-scale OLED entertainment experience with LG's α11 AI Processor Gen3, OLED evo picture technology, Dolby Vision, Dolby Atmos and ultra-responsive 4K gaming up to 165Hz.\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e77\"\u003c\/strong\u003e\nScreen Size\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e4K OLED evo\u003c\/strong\u003e\nDisplay Technology\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e165Hz\u003c\/strong\u003e\nGaming Refresh Rate\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003ewebOS\u003c\/strong\u003e\nSmart Platform\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp\u003e\nBuilt for customers who want a true big-screen home cinema experience, the LG OLED77C64LA combines premium OLED technology with LG's latest AI-driven processing. Self-lit OLED pixels create exceptional black levels and contrast, while advanced picture enhancement technologies help reveal greater detail, colour accuracy and realism.\n\u003c\/p\u003e\n\n\u003cp\u003e\nWhether you're streaming the latest series, watching live sport or connecting a next-generation games console, the OLED77C64LA is engineered to deliver outstanding performance. Its large 77-inch screen creates an immersive viewing environment while intelligent smart features help simplify everyday use.\n\u003c\/p\u003e\n\n\u003cdiv class=\"pull-quote\"\u003e\n\"The 77-inch OLED evo experience combines cinematic scale, advanced AI processing and high-performance gaming features in one premium entertainment hub.\"\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eIdeal For\u003c\/h2\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eHome Cinema Enthusiasts\u003c\/h3\u003e\n\u003cp\u003eEnjoy exceptional contrast, OLED precision and Dolby Vision HDR across films, box sets and premium streaming content.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eSerious Gamers\u003c\/h3\u003e\n\u003cp\u003eTake advantage of 4K gaming up to 165Hz, VRR support, G-SYNC compatibility and ultra-fast response times.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eLarge Living Spaces\u003c\/h3\u003e\n\u003cp\u003eThe expansive 77-inch screen helps create a more immersive viewing experience for family entertainment and sport.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eKey Features\u003c\/h2\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED evo Technology\u003c\/h4\u003e\n\u003cp\u003eSelf-lit pixels deliver precise light control, outstanding contrast and deep black levels without backlight blooming.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eα11 AI Processor Gen3\u003c\/h4\u003e\n\u003cp\u003eLG's advanced processor intelligently optimises picture and sound performance for a more refined viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eHyper Radiant Colour Technology\u003c\/h4\u003e\n\u003cp\u003eEnhances colour performance and image impact to create richer, more lifelike visuals across HDR content.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e4K 165Hz Gaming\u003c\/h4\u003e\n\u003cp\u003eSupports ultra-smooth gameplay with compatibility for VRR, NVIDIA G-SYNC and AMD FreeSync Premium.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision \u0026amp; Dolby Atmos\u003c\/h4\u003e\n\u003cp\u003eExperience cinematic picture and immersive audio from compatible movies, TV shows and games.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ewebOS Smart Platform\u003c\/h4\u003e\n\u003cp\u003eAccess leading streaming services, personalised recommendations and integrated AI-powered smart features.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eDesigned For Modern Entertainment\u003c\/h3\u003e\n\u003cp\u003e\nThe OLED77C64LA is built around LG's latest OLED evo platform, combining premium picture quality with intelligent processing. The result is enhanced brightness, improved image precision and more consistent performance across a wide range of viewing conditions.\n\u003c\/p\u003e\n\n\u003ch3\u003eImmersive Picture Quality On A Larger Scale\u003c\/h3\u003e\n\u003cp\u003e\nThe 77-inch display creates a highly engaging viewing experience for films, sport and premium streaming content. OLED technology allows each pixel to operate independently, helping maintain excellent shadow detail, contrast and colour accuracy.\n\u003c\/p\u003e\n\n\u003ch3\u003eReady For Next-Generation Gaming\u003c\/h3\u003e\n\u003cp\u003e\nWith support for high refresh rate 4K gameplay, variable refresh rate technologies and dedicated gaming enhancements, the OLED77C64LA is designed to help gamers enjoy smoother motion, reduced screen tearing and responsive control.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eHow It Compares\u003c\/h2\u003e\n\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED77C64LA\u003c\/th\u003e\n\u003cth\u003eTypical 4K LED TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED evo\u003c\/td\u003e\n\u003ctd\u003eLED\/LCD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBlack Levels\u003c\/td\u003e\n\u003ctd\u003ePixel-level control\u003c\/td\u003e\n\u003ctd\u003eBacklit panel\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Support\u003c\/td\u003e\n\u003ctd\u003eUp to 4K 165Hz\u003c\/td\u003e\n\u003ctd\u003eTypically lower refresh rates\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Formats\u003c\/td\u003e\n\u003ctd\u003eDolby Vision, HDR10, HLG\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAudio Support\u003c\/td\u003e\n\u003ctd\u003eDolby Atmos\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\n\u003cdiv class=\"verdict-body\"\u003e\n\u003cdiv class=\"verdict-columns\"\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium OLED evo picture quality\u003c\/li\u003e\n\u003cli\u003eAdvanced α11 AI Processor Gen3\u003c\/li\u003e\n\u003cli\u003eLarge immersive 77-inch screen\u003c\/li\u003e\n\u003cli\u003eExcellent gaming credentials with 165Hz support\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos compatibility\u003c\/li\u003e\n\u003cli\u003eComprehensive webOS smart platform\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLarge-screen design is best suited to spacious rooms\u003c\/li\u003e\n\u003cli\u003ePremium performance positioned within the higher-end TV category\u003c\/li\u003e\n\u003cli\u003eDedicated sound system may further enhance cinematic audio performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54067506708807,"sku":"OLED77C64LA.AEI","price":3299.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/5807\/1748\/files\/thum-1600x1062_ceab1721-886c-4414-a47f-767c789f32df.jpg?v=1780475034"},{"product_id":"lg-65-inch-c6-series-4k-ultra-hd-smart-tv-oled65c64la-aei","title":"LG 65-inch C6-series 4K Ultra HD Smart TV | OLED65C64LA.AEI","description":"\u003cstyle\u003e\n.pd{font-family:Arial,Helvetica,sans-serif;color:#444;max-width:1200px;margin:auto;line-height:1.6}\n.pd *{box-sizing:border-box}\n.breadcrumb{font-size:13px;color:#005CB9;margin-bottom:10px}\n.hero-border{border:1px solid #D8E7F5;background:#F2F7FC;padding:22px;border-radius:10px}\n.pd h1{font-size:40px;line-height:1.1;color:#1A1A1A;margin:0 0 10px}\n.deck{font-size:17px;color:#555;max-width:900px}\n.stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.stat{background:#fff;border:1px solid #D8E7F5;padding:16px;border-radius:8px;text-align:center}\n.stat strong{display:block;font-size:22px;color:#003B71}\n.section-divider{margin:30px 0;border-top:1px solid #D8E7F5}\n.pull-quote{background:#003B71;color:#fff;padding:18px;border-radius:8px;font-size:18px;font-weight:600}\n.ideal-cards,.features-grid{display:grid;gap:14px}\n.ideal-cards{grid-template-columns:repeat(3,1fr)}\n.features-grid{grid-template-columns:repeat(3,1fr)}\n.card{background:#fff;border:1px solid #D8E7F5;border-radius:8px;padding:18px}\n.card h3,.card h4{margin-top:0;color:#005CB9}\n.editorial h3{color:#003B71;margin-bottom:10px}\n.compare-card{overflow-x:auto}\n.compare-card table{width:100%;border-collapse:collapse}\n.compare-card th{background:#003B71;color:#fff;padding:12px}\n.compare-card td{border:1px solid #D8E7F5;padding:12px}\n.verdict{border-radius:10px;overflow:hidden;border:1px solid #D8E7F5}\n.verdict-header{background:#003B71;color:#fff;padding:14px 18px;font-weight:700}\n.verdict-body{padding:20px;background:#F8FAFC}\n.verdict-columns{display:grid;grid-template-columns:1fr 1fr;gap:20px}\n.verdict ul{margin:0;padding-left:18px}\n@media(max-width:768px){\n.stats-bar,.ideal-cards,.features-grid,.verdict-columns{\ngrid-template-columns:1fr;\n}\n.pd h1{font-size:34px}\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003eHome Entertainment \/ Televisions \/ OLED TVs\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED65C64LA OLED evo AI 65\" 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003e\nPremium OLED evo picture quality, powered by the α11 AI Processor 4K Gen3, with Dolby Vision, Dolby Atmos and advanced gaming features including up to 4K 165Hz support.\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e65\"\u003c\/strong\u003eScreen Size\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003eOLED evo\u003c\/strong\u003eDisplay Technology\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e165Hz\u003c\/strong\u003eGaming Support\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003ewebOS\u003c\/strong\u003eSmart TV Platform\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp\u003e\nThe LG OLED65C64LA is designed for customers who want exceptional picture quality, advanced smart functionality and premium gaming performance in one beautifully engineered television. Combining OLED evo technology with LG’s latest AI-powered processor, it delivers outstanding realism, depth and detail across all types of content.\n\u003c\/p\u003e\n\n\u003cp\u003e\nFrom cinematic movie nights to competitive gaming sessions, every scene benefits from enhanced brightness, accurate colour reproduction and intelligent picture optimisation. The result is a TV that feels equally at home streaming the latest blockbuster as it does displaying fast-paced sport or next-generation console gaming.\n\u003c\/p\u003e\n\n\u003cdiv class=\"pull-quote\"\u003e\n\"Combining OLED evo technology with LG's most advanced AI processing, the C6 series delivers a refined home cinema and gaming experience.\"\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eIdeal For\u003c\/h2\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eMovie Enthusiasts\u003c\/h3\u003e\n\u003cp\u003eExperience cinematic contrast, Dolby Vision HDR and immersive OLED picture quality for films and premium streaming content.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eCompetitive Gamers\u003c\/h3\u003e\n\u003cp\u003eTake advantage of ultra-smooth gameplay with support for VRR, G-SYNC, FreeSync Premium and up to 165Hz refresh rates.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eEveryday Smart Viewing\u003c\/h3\u003e\n\u003cp\u003eAccess streaming apps, personalised recommendations and intelligent AI features through LG's webOS platform.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eKey Features\u003c\/h2\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED evo Display\u003c\/h4\u003e\n\u003cp\u003eSelf-lit pixels create exceptional contrast, precise blacks and lifelike colour without the limitations of traditional backlighting.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eα11 AI Processor 4K Gen3\u003c\/h4\u003e\n\u003cp\u003eAdvanced AI processing optimises picture and sound performance for enhanced realism and clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eBrightness Booster\u003c\/h4\u003e\n\u003cp\u003eEnhances image brightness and detail to create a more impactful HDR viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision \u0026amp; Dolby Atmos\u003c\/h4\u003e\n\u003cp\u003eEnjoy immersive cinematic picture and sound from compatible content and streaming services.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e4K Gaming Up To 165Hz\u003c\/h4\u003e\n\u003cp\u003eDesigned for responsive gameplay with support for VRR, NVIDIA G-SYNC and AMD FreeSync Premium.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eSmart AI Powered webOS\u003c\/h4\u003e\n\u003cp\u003eDiscover personalised entertainment, voice assistance and easy access to popular streaming platforms.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\n\u003ch3\u003eExceptional OLED Performance\u003c\/h3\u003e\n\u003cp\u003e\nOLED evo technology builds on LG’s award-winning OLED heritage, delivering stunning contrast and precise control over every pixel. This helps reveal greater depth in dark scenes while maintaining vibrant colour and detail in brighter content.\n\u003c\/p\u003e\n\n\u003ch3\u003eAI-Enhanced Picture \u0026amp; Sound\u003c\/h3\u003e\n\u003cp\u003e\nThe α11 AI Processor 4K Gen3 intelligently analyses content in real time, helping optimise picture sharpness, colour reproduction and audio performance. Whether watching live broadcasts or streamed content, the experience feels more refined and immersive.\n\u003c\/p\u003e\n\n\u003ch3\u003eBuilt For Modern Gaming\u003c\/h3\u003e\n\u003cp\u003e\nWith support for high frame rate gaming, variable refresh technologies and dedicated gaming optimisation tools, the OLED65C64LA is equipped to handle the latest consoles and gaming PCs with confidence.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eHow It Compares\u003c\/h2\u003e\n\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED65C64LA\u003c\/th\u003e\n\u003cth\u003eConventional LED TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePanel Technology\u003c\/td\u003e\n\u003ctd\u003eOLED evo\u003c\/td\u003e\n\u003ctd\u003eLED\/LCD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBlack Levels\u003c\/td\u003e\n\u003ctd\u003ePixel-level illumination\u003c\/td\u003e\n\u003ctd\u003eBacklight dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Performance\u003c\/td\u003e\n\u003ctd\u003eUp to 4K 165Hz\u003c\/td\u003e\n\u003ctd\u003eTypically lower refresh rates\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Formats\u003c\/td\u003e\n\u003ctd\u003eDolby Vision, HDR10, HLG\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart Platform\u003c\/td\u003e\n\u003ctd\u003eAI-powered webOS\u003c\/td\u003e\n\u003ctd\u003ePlatform dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\n\u003cdiv class=\"verdict-body\"\u003e\n\u003cdiv class=\"verdict-columns\"\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eOLED evo picture quality with enhanced brightness\u003c\/li\u003e\n\u003cli\u003ePowerful α11 AI Processor 4K Gen3\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos support\u003c\/li\u003e\n\u003cli\u003eExcellent gaming features with 165Hz capability\u003c\/li\u003e\n\u003cli\u003eAward-winning webOS smart platform\u003c\/li\u003e\n\u003cli\u003ePremium 65-inch home cinema experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium model positioned in the higher-end TV category\u003c\/li\u003e\n\u003cli\u003eBest performance realised with high-quality 4K HDR content\u003c\/li\u003e\n\u003cli\u003eExternal audio systems can further enhance room-filling sound\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54067643351367,"sku":"OLED65C64LA.AEI","price":2399.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/5807\/1748\/files\/cdf7780377998f4527605ae7e2d03ec839289262_429538_WC__99593.1778514330.jpg?v=1780410300"},{"product_id":"lg-55-inch-c6-series-4k-ultra-hd-smart-tv-oled55c64la-aei","title":"LG 55-inch C6-series 4K Ultra HD Smart TV | OLED55C64LA.AEI","description":"\u003cstyle\u003e\n.pd{font-family:Arial,Helvetica,sans-serif;color:#444;max-width:1200px;margin:auto;line-height:1.6}\n.pd *{box-sizing:border-box}\n.breadcrumb{font-size:13px;color:#005CB9;margin-bottom:10px}\n.hero-border{border:1px solid #D8E7F5;background:#F2F7FC;padding:22px;border-radius:10px}\n.pd h1{font-size:40px;line-height:1.1;color:#1A1A1A;margin:0 0 10px}\n.deck{font-size:17px;color:#555;max-width:900px}\n.stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.stat{background:#fff;border:1px solid #D8E7F5;padding:16px;border-radius:8px;text-align:center}\n.stat strong{display:block;font-size:22px;color:#003B71}\n.section-divider{margin:30px 0;border-top:1px solid #D8E7F5}\n.pull-quote{background:#003B71;color:#fff;padding:18px;border-radius:8px;font-size:18px;font-weight:600}\n.ideal-cards,.features-grid{display:grid;gap:14px}\n.ideal-cards{grid-template-columns:repeat(3,1fr)}\n.features-grid{grid-template-columns:repeat(3,1fr)}\n.card{background:#fff;border:1px solid #D8E7F5;border-radius:8px;padding:18px}\n.card h3,.card h4{margin-top:0;color:#005CB9}\n.editorial h3{color:#003B71;margin-bottom:10px}\n.compare-card{overflow-x:auto}\n.compare-card table{width:100%;border-collapse:collapse}\n.compare-card th{background:#003B71;color:#fff;padding:12px}\n.compare-card td{border:1px solid #D8E7F5;padding:12px}\n.verdict{border-radius:10px;overflow:hidden;border:1px solid #D8E7F5}\n.verdict-header{background:#003B71;color:#fff;padding:14px 18px;font-weight:700}\n.verdict-body{padding:20px;background:#F8FAFC}\n.verdict-columns{display:grid;grid-template-columns:1fr 1fr;gap:20px}\n.verdict ul{margin:0;padding-left:18px}\n@media(max-width:768px){\n.stats-bar,.ideal-cards,.features-grid,.verdict-columns{\ngrid-template-columns:1fr;\n}\n.pd h1{font-size:34px}\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003eHome Entertainment \/ Televisions \/ OLED TVs\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED55C64LA OLED evo AI 55\" 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003e\nPremium OLED evo picture quality meets LG's most advanced AI processing, delivering exceptional contrast, immersive Dolby entertainment and high-performance gaming in a versatile 55-inch screen size.\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e55\"\u003c\/strong\u003e\nScreen Size\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003eOLED evo\u003c\/strong\u003e\nDisplay Technology\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e165Hz\u003c\/strong\u003e\nGaming Support\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003ewebOS\u003c\/strong\u003e\nSmart Platform\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp\u003e\nThe LG OLED55C64LA is engineered to deliver outstanding performance across every type of content. Combining OLED evo technology with the advanced α11 AI Processor 4K Gen3, it produces remarkably detailed images with exceptional contrast, vibrant colours and refined picture processing.\n\u003c\/p\u003e\n\n\u003cp\u003e\nWhether you're enjoying blockbuster films, streaming the latest series or connecting a next-generation games console, the OLED55C64LA adapts intelligently to optimise picture and sound quality. Its 55-inch screen size makes it an ideal choice for a wide range of living spaces while still providing an immersive viewing experience.\n\u003c\/p\u003e\n\n\u003cdiv class=\"pull-quote\"\u003e\n\"Premium OLED evo technology, intelligent AI processing and advanced gaming performance combine to create a truly versatile entertainment centrepiece.\"\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eIdeal For\u003c\/h2\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eFilm \u0026amp; Series Fans\u003c\/h3\u003e\n\u003cp\u003eEnjoy cinematic contrast, Dolby Vision HDR and precise OLED picture quality across streaming services and Blu-ray collections.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eGaming Enthusiasts\u003c\/h3\u003e\n\u003cp\u003eExperience smooth, responsive gameplay with support for up to 4K 165Hz, VRR, G-SYNC and FreeSync Premium.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eModern Living Spaces\u003c\/h3\u003e\n\u003cp\u003eA balanced 55-inch screen size delivers immersive viewing while fitting comfortably into a wide range of room layouts.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eKey Features\u003c\/h2\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED evo Display Technology\u003c\/h4\u003e\n\u003cp\u003eSelf-lit pixels provide precise light control for outstanding contrast, rich blacks and exceptional picture depth.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eα11 AI Processor 4K Gen3\u003c\/h4\u003e\n\u003cp\u003eAdvanced AI processing continuously enhances picture clarity, colour performance and sound optimisation.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eBrightness Booster\u003c\/h4\u003e\n\u003cp\u003eImproves image brightness and HDR impact, helping content appear more vibrant and engaging.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision \u0026amp; Dolby Atmos\u003c\/h4\u003e\n\u003cp\u003eExperience immersive picture and sound from compatible movies, streaming content and games.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAdvanced Gaming Features\u003c\/h4\u003e\n\u003cp\u003eSupport for 4K 165Hz, VRR, NVIDIA G-SYNC and AMD FreeSync Premium delivers smooth gameplay performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ewebOS Smart TV Platform\u003c\/h4\u003e\n\u003cp\u003eAccess popular streaming apps, personalised recommendations and integrated smart TV functionality.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\n\u003ch3\u003eOLED Performance Refined\u003c\/h3\u003e\n\u003cp\u003e\nLG's OLED evo technology takes the benefits of self-emissive display technology even further. Every pixel can be individually controlled, creating stunning contrast and exceptional detail in both bright and dark scenes without relying on a traditional backlight.\n\u003c\/p\u003e\n\n\u003ch3\u003eSmarter Entertainment Through AI\u003c\/h3\u003e\n\u003cp\u003e\nThe α11 AI Processor 4K Gen3 intelligently analyses content in real time to optimise picture and sound performance. From upscaled broadcasts to premium HDR movies, content benefits from enhanced realism and improved viewing consistency.\n\u003c\/p\u003e\n\n\u003ch3\u003eReady For Gaming And Streaming\u003c\/h3\u003e\n\u003cp\u003e\nWith extensive gaming support alongside a powerful smart TV platform, the OLED55C64LA is equally capable of handling competitive gaming sessions and everyday streaming. Fast response times and intelligent image processing help maintain an engaging entertainment experience across all content types.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eHow It Compares\u003c\/h2\u003e\n\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED55C64LA\u003c\/th\u003e\n\u003cth\u003eTypical LED TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED evo\u003c\/td\u003e\n\u003ctd\u003eLED\/LCD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBlack Levels\u003c\/td\u003e\n\u003ctd\u003ePixel-level illumination\u003c\/td\u003e\n\u003ctd\u003eBacklight dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Capability\u003c\/td\u003e\n\u003ctd\u003eUp to 4K 165Hz\u003c\/td\u003e\n\u003ctd\u003eTypically lower refresh rates\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Formats\u003c\/td\u003e\n\u003ctd\u003eDolby Vision, HDR10, HLG\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart Features\u003c\/td\u003e\n\u003ctd\u003eAI-powered webOS\u003c\/td\u003e\n\u003ctd\u003ePlatform dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\n\u003cdiv class=\"verdict-body\"\u003e\n\u003cdiv class=\"verdict-columns\"\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium OLED evo picture quality\u003c\/li\u003e\n\u003cli\u003eAdvanced α11 AI Processor 4K Gen3\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos support\u003c\/li\u003e\n\u003cli\u003eExcellent gaming credentials with 165Hz support\u003c\/li\u003e\n\u003cli\u003eResponsive and intuitive webOS platform\u003c\/li\u003e\n\u003cli\u003eVersatile 55-inch screen size for most rooms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium OLED technology sits within the higher-end TV category\u003c\/li\u003e\n\u003cli\u003eBest performance is achieved with high-quality HDR content\u003c\/li\u003e\n\u003cli\u003eDedicated audio systems can further enhance cinematic sound\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54067735462215,"sku":"OLED55C64LA.AEI","price":1699.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/5807\/1748\/files\/cdf7780377998f4527605ae7e2d03ec839289262_429538_WC__99593.1778514330.jpg?v=1780410300"},{"product_id":"lg-48-inch-c6-series-4k-ultra-hd-smart-tv-oled48c64la-aei","title":"LG 48-inch C6-series 4K Ultra HD Smart TV | OLED48C64LA.AEI","description":"\u003cstyle\u003e\n.pd{font-family:Arial,Helvetica,sans-serif;color:#444;max-width:1200px;margin:auto;line-height:1.6}\n.pd *{box-sizing:border-box}\n.breadcrumb{font-size:13px;color:#005CB9;margin-bottom:10px;font-weight:600}\n.hero-border{border:1px solid #D8E7F5;background:#F2F7FC;padding:22px;border-radius:10px}\n.pd h1{font-size:40px;line-height:1.1;color:#1A1A1A;margin:0 0 10px}\n.deck{font-size:17px;color:#555;max-width:900px}\n.stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.stat{background:#fff;border:1px solid #D8E7F5;padding:16px;border-radius:8px;text-align:center}\n.stat strong{display:block;font-size:22px;color:#003B71}\n.section-divider{margin:30px 0;border-top:1px solid #D8E7F5}\n.pull-quote{background:#003B71;color:#fff;padding:18px;border-radius:8px;font-size:18px;font-weight:600}\n.ideal-cards,.features-grid{display:grid;gap:14px}\n.ideal-cards{grid-template-columns:repeat(3,1fr)}\n.features-grid{grid-template-columns:repeat(3,1fr)}\n.card{background:#fff;border:1px solid #D8E7F5;border-radius:8px;padding:18px}\n.card h3,.card h4{margin:0 0 10px;color:#005CB9}\n.editorial h3{color:#003B71;margin-bottom:10px}\n.compare-card{overflow-x:auto}\n.compare-card table{width:100%;border-collapse:collapse}\n.compare-card th{background:#003B71;color:#fff;padding:12px}\n.compare-card td{border:1px solid #D8E7F5;padding:12px}\n.verdict{border-radius:10px;overflow:hidden;border:1px solid #D8E7F5}\n.verdict-header{background:#003B71;color:#fff;padding:14px 18px;font-weight:700}\n.verdict-body{padding:20px;background:#F8FAFC}\n.verdict-columns{display:grid;grid-template-columns:1fr 1fr;gap:20px}\n.verdict ul{margin:0;padding-left:18px}\n@media(max-width:768px){\n.stats-bar,.ideal-cards,.features-grid,.verdict-columns{\ngrid-template-columns:1fr;\n}\n.pd h1{font-size:34px}\n}\n\u003c\/style\u003e\n\u003cdiv class=\"pd\"\u003e\n\u003cdiv class=\"breadcrumb\"\u003eHome Entertainment \/ Televisions \/ OLED TVs\u003c\/div\u003e\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED48C64LA OLED evo 48\" 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003ePremium OLED evo technology, advanced AI-powered processing and next-generation gaming performance in a versatile 48-inch screen size designed for modern entertainment spaces.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e48\"\u003c\/strong\u003e Screen Size\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003eOLED evo\u003c\/strong\u003e Display Technology\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e120Hz\u003c\/strong\u003eRefresh Rate\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003ewebOS\u003c\/strong\u003e Smart Platform\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe LG OLED48C64LA brings the acclaimed OLED evo experience into a compact form factor that suits a wide range of rooms and viewing environments. Combining self-lit pixel technology with LG's intelligent α11 AI Processor 4K Gen2, it delivers impressive contrast, realistic colour and refined picture optimisation across movies, sport and streaming content.\u003c\/p\u003e\n\u003cp\u003eIts 48-inch screen size also makes it particularly appealing for gaming setups, where fast response times, high refresh rates and HDMI 2.1 connectivity can be fully appreciated. Whether mounted on a wall or positioned on a media unit, the OLED48C64LA offers premium performance without requiring a large room.\u003c\/p\u003e\n\u003cdiv class=\"pull-quote\"\u003e\"Flagship OLED evo picture quality and advanced gaming performance in a compact format that fits effortlessly into modern living spaces.\"\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2 style=\"color: #003b71;\"\u003eIdeal For\u003c\/h2\u003e\n\u003cdiv class=\"ideal-cards\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eGaming Rooms\u003c\/h3\u003e\n\u003cp\u003eThe 48-inch screen size is ideal for immersive console and PC gaming with high refresh rate support and responsive performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eMovie \u0026amp; Streaming Fans\u003c\/h3\u003e\n\u003cp\u003eEnjoy cinematic OLED contrast, Dolby Vision HDR and exceptional detail across your favourite entertainment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eSmaller Living Spaces\u003c\/h3\u003e\n\u003cp\u003ePerfect for apartments, bedrooms and media rooms where premium performance is desired without a larger screen footprint.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2 style=\"color: #003b71;\"\u003eKey Features\u003c\/h2\u003e\n\u003cdiv class=\"features-grid\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED evo Technology\u003c\/h4\u003e\n\u003cp\u003eSelf-lit pixels create exceptional contrast, perfect blacks and outstanding image precision scene after scene.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eα11 AI Processor 4K Gen2\u003c\/h4\u003e\n\u003cp\u003eAdvanced processing intelligently enhances picture and sound quality for a more immersive viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision HDR\u003c\/h4\u003e\n\u003cp\u003eUnlock greater detail, colour depth and realism from compatible HDR movies and streaming content.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e4K 165Hz Gaming\u003c\/h4\u003e\n\u003cp\u003eExperience fluid gameplay with support for high refresh rates, VRR and advanced gaming technologies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eNVIDIA G-SYNC \u0026amp; FreeSync Premium\u003c\/h4\u003e\n\u003cp\u003eReduce screen tearing and maintain smooth performance across supported gaming hardware.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ewebOS Smart TV\u003c\/h4\u003e\n\u003cp\u003eAccess streaming services, personalised content recommendations and smart home integration from one platform.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eCompact OLED Excellence\u003c\/h3\u003e\n\u003cp\u003eThe OLED48C64LA demonstrates that premium picture quality does not require a huge screen. OLED evo technology enables pixel-level light control, producing exceptional shadow detail and contrast while maintaining natural colour reproduction across a broad range of content.\u003c\/p\u003e\n\u003ch3\u003eBuilt For Gamers\u003c\/h3\u003e\n\u003cp\u003eWith support for up to 4K 165Hz, HDMI 2.1 connectivity and dedicated gaming technologies, this model is engineered to maximise the capabilities of modern consoles and gaming PCs. Fast response times help maintain a smooth and responsive experience during competitive gameplay.\u003c\/p\u003e\n\u003ch3\u003eSmart Entertainment Made Simple\u003c\/h3\u003e\n\u003cp\u003eLG's webOS platform provides quick access to streaming apps, personalised recommendations and smart features designed to make everyday viewing more intuitive. Combined with AI-enhanced processing, content consistently looks and sounds its best.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2 style=\"color: #003b71;\"\u003eHow It Compares\u003c\/h2\u003e\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED48C64LA\u003c\/th\u003e\n\u003cth\u003eTypical LED TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED evo\u003c\/td\u003e\n\u003ctd\u003eLED\/LCD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBlack Levels\u003c\/td\u003e\n\u003ctd\u003ePixel-level control\u003c\/td\u003e\n\u003ctd\u003eBacklight dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Support\u003c\/td\u003e\n\u003ctd\u003e4K up to 165Hz with VRR\u003c\/td\u003e\n\u003ctd\u003eTypically lower refresh rates\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Performance\u003c\/td\u003e\n\u003ctd\u003eDolby Vision HDR\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart Features\u003c\/td\u003e\n\u003ctd\u003ewebOS Platform\u003c\/td\u003e\n\u003ctd\u003ePlatform dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\u003cdiv class=\"verdict-body\"\u003e\n\u003cdiv class=\"verdict-columns\"\u003e\n\u003cdiv\u003e\n\u003ch3 style=\"color: #003b71;\"\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium OLED evo picture quality\u003c\/li\u003e\n\u003cli\u003eCompact 48-inch format suits smaller spaces\u003c\/li\u003e\n\u003cli\u003eExcellent gaming support up to 4K 165Hz\u003c\/li\u003e\n\u003cli\u003eNVIDIA G-SYNC and AMD FreeSync Premium compatibility\u003c\/li\u003e\n\u003cli\u003eAdvanced AI-enhanced picture processing\u003c\/li\u003e\n\u003cli\u003eComprehensive webOS smart platform\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch3 style=\"color: #003b71;\"\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSmaller screen size than larger OLED models\u003c\/li\u003e\n\u003cli\u003ePremium OLED technology commands a higher investment\u003c\/li\u003e\n\u003cli\u003eExternal audio systems can further enhance cinematic sound performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54067904774471,"sku":"OLED48C64LA.AEI","price":1399.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/5807\/1748\/files\/cdf7780377998f4527605ae7e2d03ec839289262_429538_WC__99593.1778514330.jpg?v=1780410300"},{"product_id":"lg-42-inch-c6-series-4k-ultra-hd-smart-tv-oled42c64la-aei","title":"LG 42-inch C6-series 4K Ultra HD Smart TV | OLED42C64LA.AEI","description":"\u003cstyle\u003e\n.pd{font-family:Arial,Helvetica,sans-serif;color:#444;max-width:1200px;margin:auto;line-height:1.6}\n.pd *{box-sizing:border-box}\n.breadcrumb{font-size:13px;color:#005CB9;margin-bottom:10px;font-weight:600}\n.hero-border{border:1px solid #D8E7F5;background:#F2F7FC;padding:22px;border-radius:10px}\n.pd h1{font-size:40px;line-height:1.1;color:#1A1A1A;margin:0 0 10px}\n.deck{font-size:17px;color:#555;max-width:900px}\n.stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.stat{background:#fff;border:1px solid #D8E7F5;padding:16px;border-radius:8px;text-align:center}\n.stat strong{display:block;font-size:22px;color:#003B71}\n.section-divider{margin:30px 0;border-top:1px solid #D8E7F5}\n.pull-quote{background:#003B71;color:#fff;padding:18px;border-radius:8px;font-size:18px;font-weight:600}\n.ideal-cards,.features-grid{display:grid;gap:14px}\n.ideal-cards{grid-template-columns:repeat(3,1fr)}\n.features-grid{grid-template-columns:repeat(3,1fr)}\n.card{background:#fff;border:1px solid #D8E7F5;border-radius:8px;padding:18px}\n.card h3,.card h4{margin:0 0 10px;color:#005CB9}\n.editorial h3{color:#003B71;margin-bottom:10px}\n.compare-card{overflow-x:auto}\n.compare-card table{width:100%;border-collapse:collapse}\n.compare-card th{background:#003B71;color:#fff;padding:12px}\n.compare-card td{border:1px solid #D8E7F5;padding:12px}\n.verdict{border-radius:10px;overflow:hidden;border:1px solid #D8E7F5}\n.verdict-header{background:#003B71;color:#fff;padding:14px 18px;font-weight:700}\n.verdict-body{padding:20px;background:#F8FAFC}\n.verdict-columns{display:grid;grid-template-columns:1fr 1fr;gap:20px}\n.verdict ul{margin:0;padding-left:18px}\n@media(max-width:768px){\n.stats-bar,.ideal-cards,.features-grid,.verdict-columns{\ngrid-template-columns:1fr;\n}\n.pd h1{font-size:34px}\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003eHome Entertainment \/ Televisions \/ OLED TVs\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED42C64LA OLED evo 42\" 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003e\nFlagship OLED picture quality, advanced AI-powered processing and next-generation gaming features in LG’s most versatile C6 Series screen size.\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e42\"\u003c\/strong\u003e\nScreen Size\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003eOLED 4K\u003c\/strong\u003e\nDisplay Technology\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e120Hz\u003c\/strong\u003e\nNative Refresh Rate\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003ewebOS 26\u003c\/strong\u003e\nSmart Platform\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp\u003e\nThe LG OLED42C64LA combines premium OLED technology with LG's latest α11 AI Processor 4K Gen3 to deliver exceptional picture quality in a compact and versatile format. Self-lit OLED pixels provide precise light control, producing outstanding contrast, deep black levels and remarkable detail across movies, streaming services, live sport and gaming.\n\u003c\/p\u003e\n\n\u003cp\u003e\nIts 42-inch screen size makes it particularly appealing for smaller rooms, desktop gaming environments and multi-purpose entertainment spaces. Combined with intelligent AI enhancements and a refined smart TV experience, it offers flagship-level performance without requiring a large viewing area.\n\u003c\/p\u003e\n\n\u003cdiv class=\"pull-quote\"\u003e\n\"Designed for cinema lovers and gamers alike, the OLED42C64LA delivers flagship OLED performance in a compact screen size that fits effortlessly into modern homes.\"\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eIdeal For\u003c\/h2\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eGaming Setups\u003c\/h3\u003e\n\u003cp\u003eThe 42-inch display size is ideal for console and PC gaming, offering responsive performance, advanced gaming features and immersive OLED visuals.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eFilm \u0026amp; Streaming Fans\u003c\/h3\u003e\n\u003cp\u003eEnjoy exceptional contrast, Dolby Vision HDR and cinematic picture quality across your favourite movies and series.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eCompact Living Spaces\u003c\/h3\u003e\n\u003cp\u003ePerfect for bedrooms, apartments, home offices and media rooms where premium performance is desired without a larger screen footprint.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eKey Features\u003c\/h2\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED Self-Lit Pixel Technology\u003c\/h4\u003e\n\u003cp\u003eEach pixel illuminates independently to create exceptional contrast, true blacks and impressive image precision.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eα11 AI Processor 4K Gen3\u003c\/h4\u003e\n\u003cp\u003eAdvanced AI processing intelligently enhances picture quality, sharpness and sound performance in real time.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision HDR\u003c\/h4\u003e\n\u003cp\u003eExperience enhanced detail, colour depth and realism across compatible HDR content and streaming platforms.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e120Hz Native Gaming Performance\u003c\/h4\u003e\n\u003cp\u003eCombined with VRR support, the panel delivers smooth and responsive gameplay for modern consoles and gaming PCs.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAI Sound Pro \u0026amp; Dolby Atmos\u003c\/h4\u003e\n\u003cp\u003eCreates a more immersive audio experience with virtual surround processing and enhanced dialogue clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ewebOS 26 Smart TV\u003c\/h4\u003e\n\u003cp\u003eAccess leading streaming services, personalised recommendations and intelligent voice control from one intuitive platform.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\n\u003ch3\u003ePremium OLED Performance In A Compact Format\u003c\/h3\u003e\n\u003cp\u003e\nThe OLED42C64LA brings the benefits of LG's OLED technology to spaces where larger screens may not be practical. Pixel-level illumination enables precise light control, helping deliver outstanding picture depth and impressive realism regardless of the content being viewed.\n\u003c\/p\u003e\n\n\u003ch3\u003eSmarter Picture And Sound Processing\u003c\/h3\u003e\n\u003cp\u003e\nPowered by the α11 AI Processor 4K Gen3, the television continually analyses content to optimise image quality and audio performance. AI Super Upscaling 4K helps improve lower-resolution content, while AI Sound Pro enhances immersion and clarity across a wide range of programmes.\n\u003c\/p\u003e\n\n\u003ch3\u003eReady For Modern Gaming\u003c\/h3\u003e\n\u003cp\u003e\nSupport for NVIDIA G-SYNC Compatibility, AMD FreeSync, HGiG, VRR, ALLM and Dolby Vision Gaming makes this model a strong choice for serious gamers. Fast response times and a 120Hz native panel help maintain fluid gameplay while reducing lag and screen tearing.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eHow It Compares\u003c\/h2\u003e\n\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED42C64LA\u003c\/th\u003e\n\u003cth\u003eTypical LED TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED Self-Lit Panel\u003c\/td\u003e\n\u003ctd\u003eLED\/LCD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBlack Levels\u003c\/td\u003e\n\u003ctd\u003ePixel-level illumination\u003c\/td\u003e\n\u003ctd\u003eBacklight dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Performance\u003c\/td\u003e\n\u003ctd\u003e120Hz Native with VRR\u003c\/td\u003e\n\u003ctd\u003eTypically lower refresh rates\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Support\u003c\/td\u003e\n\u003ctd\u003eDolby Vision, HDR10, HLG\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI Processing\u003c\/td\u003e\n\u003ctd\u003eα11 AI Processor 4K Gen3\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\n\u003cdiv class=\"verdict-body\"\u003e\n\n\u003cdiv class=\"verdict-columns\"\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eExceptional OLED contrast and black levels\u003c\/li\u003e\n\u003cli\u003eAdvanced α11 AI Processor 4K Gen3\u003c\/li\u003e\n\u003cli\u003eExcellent gaming support with 120Hz native refresh rate\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos compatibility\u003c\/li\u003e\n\u003cli\u003eComprehensive webOS 26 smart platform\u003c\/li\u003e\n\u003cli\u003eIdeal size for gaming rooms and smaller spaces\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSmaller screen size than larger OLED models\u003c\/li\u003e\n\u003cli\u003ePremium OLED technology sits within the higher-end TV category\u003c\/li\u003e\n\u003cli\u003eDedicated sound systems can further enhance cinematic audio performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54068026605895,"sku":"OLED42C64LA.AEI","price":1299.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/5807\/1748\/files\/cdf7780377998f4527605ae7e2d03ec839289262_429538_WC__99593.1778514330.jpg?v=1780410300"},{"product_id":"lg-mrgb88-86-mini-rgb-evo-ai-4k-ultra-hd-smart-tv-2026-86mrgb88b6b-aei","title":"LG 86\" Mini RGB Evo AI 4K Ultra HD Smart TV (2026) | 86MRGB88B6B.AEI","description":"\u003cstyle\u003e\n  .pd {\n    --blue: #003B71;\n    --blue-bright: #005CB9;\n    --yellow: #FFD200;\n    --soft-blue: #F2F7FC;\n    --card: #FFFFFF;\n    --card-alt: #F8FAFC;\n    --border: #D8E7F5;\n    --heading: #1A1A1A;\n    --text: #444444;\n    max-width: 1180px;\n    margin: 0 auto;\n    color: var(--text);\n    font-family: Arial, Helvetica, sans-serif;\n    font-size: 15px;\n    line-height: 1.62;\n  }\n\n  .pd * {\n    box-sizing: border-box;\n  }\n\n  .pd h1,\n  .pd h2,\n  .pd h3,\n  .pd p {\n    margin-top: 0;\n  }\n\n  .breadcrumb {\n    margin-bottom: 12px;\n    color: var(--blue-bright);\n    font-size: 12px;\n    font-weight: 700;\n    letter-spacing: 0.08em;\n    text-transform: uppercase;\n  }\n\n  .hero-border {\n    position: relative;\n    overflow: hidden;\n    padding: 28px 30px;\n    border: 1px solid var(--border);\n    border-left: 5px solid var(--blue-bright);\n    border-radius: 10px;\n    background: linear-gradient(110deg, #FFFFFF 0%, var(--soft-blue) 100%);\n  }\n\n  .hero-border::after {\n    position: absolute;\n    top: 0;\n    right: 0;\n    width: 120px;\n    height: 4px;\n    background: var(--yellow);\n    content: \"\";\n  }\n\n  .pd h1 {\n    max-width: 900px;\n    margin-bottom: 10px;\n    color: var(--heading);\n    font-size: clamp(34px, 5vw, 42px);\n    line-height: 1.08;\n    letter-spacing: -0.035em;\n  }\n\n  .deck {\n    max-width: 820px;\n    margin-bottom: 0;\n    color: #4F6070;\n    font-size: 16px;\n    line-height: 1.55;\n  }\n\n  .stats-bar {\n    display: grid;\n    grid-template-columns: repeat(4, 1fr);\n    margin-top: 16px;\n    overflow: hidden;\n    border: 1px solid var(--border);\n    border-radius: 8px;\n    background: var(--card);\n  }\n\n  .stat {\n    min-width: 0;\n    padding: 14px 16px;\n    border-right: 1px solid var(--border);\n  }\n\n  .stat:last-child {\n    border-right: 0;\n  }\n\n  .stat strong {\n    display: block;\n    margin-bottom: 2px;\n    color: var(--blue);\n    font-size: 21px;\n    line-height: 1.15;\n  }\n\n  .stat span {\n    display: block;\n    color: #647383;\n    font-size: 12px;\n    line-height: 1.35;\n  }\n\n  .intro {\n    max-width: 960px;\n    margin: 26px auto 0;\n  }\n\n  .intro p:last-child {\n    margin-bottom: 0;\n  }\n\n  .section-divider {\n    margin: 30px 0 16px;\n    padding-bottom: 8px;\n    border-bottom: 1px solid var(--border);\n    color: var(--blue);\n    font-size: 17px;\n    line-height: 1.3;\n    letter-spacing: 0.01em;\n  }\n\n  .pull-quote {\n    margin: 24px 0;\n    padding: 16px 20px;\n    border-left: 4px solid var(--yellow);\n    border-radius: 0 8px 8px 0;\n    background: var(--soft-blue);\n    color: var(--blue);\n    font-size: 17px;\n    font-weight: 700;\n    line-height: 1.5;\n  }\n\n  .ideal-cards,\n  .features-grid {\n    display: grid;\n    gap: 12px;\n  }\n\n  .ideal-cards {\n    grid-template-columns: repeat(3, 1fr);\n  }\n\n  .features-grid {\n    grid-template-columns: repeat(3, 1fr);\n  }\n\n  .ideal-card,\n  .feature-card {\n    min-width: 0;\n    padding: 17px 18px;\n    border: 1px solid var(--border);\n    border-radius: 8px;\n    background: var(--card);\n  }\n\n  .ideal-card {\n    background: var(--card-alt);\n  }\n\n  .ideal-card h3,\n  .feature-card h3,\n  .editorial h3 {\n    margin-bottom: 6px;\n    color: var(--blue-bright);\n    font-size: 15px;\n    line-height: 1.35;\n  }\n\n  .ideal-card p,\n  .feature-card p {\n    margin-bottom: 0;\n    font-size: 14px;\n    line-height: 1.55;\n  }\n\n  .editorial-grid {\n    display: grid;\n    grid-template-columns: repeat(3, 1fr);\n    gap: 14px;\n  }\n\n  .editorial {\n    padding: 18px;\n    border-top: 3px solid var(--blue-bright);\n    border-radius: 7px;\n    background: var(--card-alt);\n  }\n\n  .editorial p:last-child {\n    margin-bottom: 0;\n  }\n\n  .compare-card {\n    overflow-x: auto;\n    border: 1px solid var(--border);\n    border-radius: 8px;\n    background: var(--card);\n  }\n\n  .compare-card table {\n    width: 100%;\n    min-width: 640px;\n    border-collapse: collapse;\n  }\n\n  .compare-card th,\n  .compare-card td {\n    padding: 12px 14px;\n    border-bottom: 1px solid var(--border);\n    text-align: left;\n    vertical-align: top;\n    font-size: 14px;\n  }\n\n  .compare-card th {\n    background: var(--soft-blue);\n    color: var(--blue);\n    font-size: 13px;\n  }\n\n  .compare-card tr:last-child td {\n    border-bottom: 0;\n  }\n\n  .compare-card td:first-child {\n    width: 25%;\n    color: var(--heading);\n    font-weight: 700;\n  }\n\n  .verdict {\n    margin-top: 28px;\n    overflow: hidden;\n    border: 1px solid var(--blue);\n    border-radius: 9px;\n    background: var(--card);\n  }\n\n  .verdict-header {\n    padding: 14px 20px;\n    background: var(--blue);\n    color: #FFFFFF;\n  }\n\n  .verdict-header h2 {\n    margin: 0;\n    color: #FFFFFF;\n    font-size: 18px;\n  }\n\n  .verdict-body {\n    display: grid;\n    grid-template-columns: 1fr 1fr;\n    gap: 0;\n  }\n\n  .verdict-column {\n    padding: 18px 20px;\n  }\n\n  .verdict-column + .verdict-column {\n    border-left: 1px solid var(--border);\n    background: var(--card-alt);\n  }\n\n  .verdict-column h3 {\n    margin-bottom: 9px;\n    color: var(--blue-bright);\n    font-size: 15px;\n  }\n\n  .verdict-column ul {\n    margin: 0;\n    padding-left: 19px;\n  }\n\n  .verdict-column li {\n    margin-bottom: 6px;\n  }\n\n  .verdict-column li:last-child {\n    margin-bottom: 0;\n  }\n\n  .box-contents {\n    margin-top: 18px;\n    padding: 16px 18px;\n    border: 1px solid var(--border);\n    border-radius: 8px;\n    background: var(--soft-blue);\n  }\n\n  .box-contents h2 {\n    margin-bottom: 7px;\n    color: var(--blue);\n    font-size: 16px;\n  }\n\n  .box-contents p {\n    margin-bottom: 0;\n  }\n\n  @media (max-width: 820px) {\n    .stats-bar,\n    .features-grid,\n    .editorial-grid {\n      grid-template-columns: repeat(2, 1fr);\n    }\n\n    .ideal-cards {\n      grid-template-columns: 1fr;\n    }\n\n    .stat:nth-child(2) {\n      border-right: 0;\n    }\n\n    .stat:nth-child(-n+2) {\n      border-bottom: 1px solid var(--border);\n    }\n\n    .verdict-body {\n      grid-template-columns: 1fr;\n    }\n\n    .verdict-column + .verdict-column {\n      border-top: 1px solid var(--border);\n      border-left: 0;\n    }\n  }\n\n  @media (max-width: 560px) {\n    .pd {\n      font-size: 14px;\n    }\n\n    .hero-border {\n      padding: 22px 18px;\n    }\n\n    .pd h1 {\n      font-size: 34px;\n    }\n\n    .stats-bar,\n    .features-grid,\n    .editorial-grid {\n      grid-template-columns: 1fr;\n    }\n\n    .stat,\n    .stat:nth-child(2) {\n      border-right: 0;\n      border-bottom: 1px solid var(--border);\n    }\n\n    .stat:last-child {\n      border-bottom: 0;\n    }\n\n    .section-divider {\n      margin-top: 24px;\n    }\n\n    .compare-card th,\n    .compare-card td {\n      padding: 10px 12px;\n    }\n  }\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n  \u003cdiv class=\"breadcrumb\"\u003eTelevisions \/ LG Smart TVs \/ Mini RGB evo\u003c\/div\u003e\n\n  \u003csection class=\"hero-border\"\u003e\n    \u003ch1\u003eLG MRGB88 86\" Mini RGB evo AI 4K Smart TV\u003c\/h1\u003e\n    \u003cp class=\"deck\"\u003eA large-screen 2026 television combining independently driven RGB backlighting, precision light control and intelligent 4K processing for vivid home cinema, sport and responsive gaming.\u003c\/p\u003e\n  \u003c\/section\u003e\n\n  \u003cdiv class=\"stats-bar\"\u003e\n    \u003cdiv class=\"stat\"\u003e\n      \u003cstrong\u003e86\"\u003c\/strong\u003e\n      \u003cspan\u003eExpansive 4K Ultra HD screen\u003c\/span\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"stat\"\u003e\n      \u003cstrong\u003eMini RGB evo\u003c\/strong\u003e\n      \u003cspan\u003eIndependently controlled colour backlight\u003c\/span\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"stat\"\u003e\n      \u003cstrong\u003e144Hz VRR\u003c\/strong\u003e\n      \u003cspan\u003eSmoother compatible gameplay\u003c\/span\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"stat\"\u003e\n      \u003cstrong\u003ewebOS 26\u003c\/strong\u003e\n      \u003cspan\u003eStreaming, casting and AI features\u003c\/span\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"intro\"\u003e\n    \u003cp\u003eThe LG MRGB88 is built for viewers who want a genuinely cinematic sense of scale without compromising everyday usability. Its Mini RGB evo backlight uses independently driven coloured LEDs to produce richer colour separation, while RGB Primary Colour Pro achieves certified 100% coverage of both DCI-P3 and Adobe RGB colour spaces.\u003c\/p\u003e\n    \u003cp\u003ePrecision Dimming and the Alpha 8 AI Processor 4K Gen3 work together to manage light, contrast and detail across each scene. Whether you are watching a dark drama, a brightly lit sporting event or a lower-resolution broadcast, the television intelligently adjusts its presentation for a clearer, more balanced result.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"pull-quote\"\u003eLarge-screen impact is matched by intelligent processing that quietly improves picture, sound and navigation around the way you watch.\u003c\/div\u003e\n\n  \u003ch2 class=\"section-divider\"\u003eIdeal For\u003c\/h2\u003e\n  \u003cdiv class=\"ideal-cards\"\u003e\n    \u003carticle class=\"ideal-card\"\u003e\n      \u003ch3\u003eHome Cinema\u003c\/h3\u003e\n      \u003cp\u003eDolby Vision, FILMMAKER MODE and precise backlight control help films retain convincing depth, colour and carefully graded detail.\u003c\/p\u003e\n    \u003c\/article\u003e\n    \u003carticle class=\"ideal-card\"\u003e\n      \u003ch3\u003eSport \u0026amp; Live Events\u003c\/h3\u003e\n      \u003cp\u003eThe expansive panel, native 120Hz refresh rate and adaptive motion processing make fast action easier to follow on a room-filling screen.\u003c\/p\u003e\n    \u003c\/article\u003e\n    \u003carticle class=\"ideal-card\"\u003e\n      \u003ch3\u003eConsole \u0026amp; Cloud Gaming\u003c\/h3\u003e\n      \u003cp\u003eVRR up to 144Hz, ALLM, AMD FreeSync and Game Optimizer provide a smoother, more responsive setup for compatible games and hardware.\u003c\/p\u003e\n    \u003c\/article\u003e\n  \u003c\/div\u003e\n\n  \u003ch2 class=\"section-divider\"\u003eKey Features\u003c\/h2\u003e\n  \u003cdiv class=\"features-grid\"\u003e\n    \u003carticle class=\"feature-card\"\u003e\n      \u003ch3\u003eMini RGB evo Colour\u003c\/h3\u003e\n      \u003cp\u003eIndependently driven RGB lighting produces vivid, carefully separated colours without relying on a conventional white LED backlight alone.\u003c\/p\u003e\n    \u003c\/article\u003e\n    \u003carticle class=\"feature-card\"\u003e\n      \u003ch3\u003eCertified Double 100% Coverage\u003c\/h3\u003e\n      \u003cp\u003eFull DCI-P3 and Adobe RGB colour coverage supports richer cinematic shades and more nuanced transitions across demanding scenes.\u003c\/p\u003e\n    \u003c\/article\u003e\n    \u003carticle class=\"feature-card\"\u003e\n      \u003ch3\u003eAlpha 8 AI Processor 4K Gen3\u003c\/h3\u003e\n      \u003cp\u003eLG’s intelligent processor analyses content to refine sharpness, colour, contrast and audio automatically as you watch.\u003c\/p\u003e\n    \u003c\/article\u003e\n    \u003carticle class=\"feature-card\"\u003e\n      \u003ch3\u003ePrecision Dimming\u003c\/h3\u003e\n      \u003cp\u003eAdvanced dimming control manages bright and dark areas more accurately, improving depth while retaining important shadow detail.\u003c\/p\u003e\n    \u003c\/article\u003e\n    \u003carticle class=\"feature-card\"\u003e\n      \u003ch3\u003eAdvanced Gaming Support\u003c\/h3\u003e\n      \u003cp\u003eNative 120Hz, VRR up to 144Hz, Dolby Vision gaming, ALLM, HGiG and AMD FreeSync support demanding modern gameplay.\u003c\/p\u003e\n    \u003c\/article\u003e\n    \u003carticle class=\"feature-card\"\u003e\n      \u003ch3\u003ewebOS 26 with Multi-AI\u003c\/h3\u003e\n      \u003cp\u003eAccess streaming, personalised recommendations, voice features, Google Cast, Apple AirPlay and connected-home controls from one interface.\u003c\/p\u003e\n    \u003c\/article\u003e\n  \u003c\/div\u003e\n\n  \u003ch2 class=\"section-divider\"\u003ePicture Intelligence for Everyday Viewing\u003c\/h2\u003e\n  \u003cdiv class=\"editorial-grid\"\u003e\n    \u003carticle class=\"editorial\"\u003e\n      \u003ch3\u003eMake More of Every Source\u003c\/h3\u003e\n      \u003cp\u003eAlpha 8 AI Super Upscaling 4K improves texture and definition in lower-resolution television and streaming content, helping everyday viewing look more assured on the substantial 86-inch display.\u003c\/p\u003e\n    \u003c\/article\u003e\n    \u003carticle class=\"editorial\"\u003e\n      \u003ch3\u003eBalanced HDR Presentation\u003c\/h3\u003e\n      \u003cp\u003eDynamic Tone Mapping Pro adjusts brightness and contrast within each frame, while Dolby Vision, HDR10 and HLG provide broad support for films, series, broadcasts and compatible games.\u003c\/p\u003e\n    \u003c\/article\u003e\n    \u003carticle class=\"editorial\"\u003e\n      \u003ch3\u003eCinema with Fewer Distractions\u003c\/h3\u003e\n      \u003cp\u003eFILMMAKER MODE with ambient light compensation adapts to the room while aiming to retain the creative intent, motion handling and tonal character of the original production.\u003c\/p\u003e\n    \u003c\/article\u003e\n  \u003c\/div\u003e\n\n  \u003ch2 class=\"section-divider\"\u003eSound That Adapts to the Scene\u003c\/h2\u003e\n  \u003cdiv class=\"editorial-grid\"\u003e\n    \u003carticle class=\"editorial\"\u003e\n      \u003ch3\u003eAI Sound Pro\u003c\/h3\u003e\n      \u003cp\u003eThe 20W, 2.0-channel speaker system uses Alpha 8 AI Sound Pro to create a virtual 11.1.2-channel effect, adding scale and direction to films, sport and entertainment.\u003c\/p\u003e\n    \u003c\/article\u003e\n    \u003carticle class=\"editorial\"\u003e\n      \u003ch3\u003eClearer Dialogue\u003c\/h3\u003e\n      \u003cp\u003eIntelligent audio processing separates voices from music and effects, reducing the need to repeatedly adjust the volume during busy scenes.\u003c\/p\u003e\n    \u003c\/article\u003e\n    \u003carticle class=\"editorial\"\u003e\n      \u003ch3\u003eReady for an LG Soundbar\u003c\/h3\u003e\n      \u003cp\u003eDolby Atmos, HDMI eARC, LG Sound Sync and WOW Orchestra support a straightforward upgrade path when paired with compatible audio equipment.\u003c\/p\u003e\n    \u003c\/article\u003e\n  \u003c\/div\u003e\n\n  \u003ch2 class=\"section-divider\"\u003eA Smarter Entertainment Hub\u003c\/h2\u003e\n  \u003cdiv class=\"editorial-grid\"\u003e\n    \u003carticle class=\"editorial\"\u003e\n      \u003ch3\u003ePersonalised webOS Experience\u003c\/h3\u003e\n      \u003cp\u003ewebOS 26 brings apps, recommendations and individual user features together, helping different members of the household reach relevant content more quickly.\u003c\/p\u003e\n    \u003c\/article\u003e\n    \u003carticle class=\"editorial\"\u003e\n      \u003ch3\u003eEasy Wireless Sharing\u003c\/h3\u003e\n      \u003cp\u003eGoogle Cast and Apple AirPlay make it simple to send compatible videos, photographs and other content from a phone or tablet to the television.\u003c\/p\u003e\n    \u003c\/article\u003e\n    \u003carticle class=\"editorial\"\u003e\n      \u003ch3\u003eConnected-Home Control\u003c\/h3\u003e\n      \u003cp\u003eLG ThinQ, Home Hub, Google Home and Apple Home compatibility let the television become a convenient visual control point for supported smart devices.\u003c\/p\u003e\n    \u003c\/article\u003e\n  \u003c\/div\u003e\n\n  \u003ch2 class=\"section-divider\"\u003eHow It Compares\u003c\/h2\u003e\n  \u003cdiv class=\"compare-card\"\u003e\n    \u003ctable\u003e\n      \u003cthead\u003e\n        \u003ctr\u003e\n          \u003cth\u003eArea\u003c\/th\u003e\n          \u003cth\u003eLG MRGB88\u003c\/th\u003e\n          \u003cth\u003eTypical Standard 4K LED TV\u003c\/th\u003e\n        \u003c\/tr\u003e\n      \u003c\/thead\u003e\n      \u003ctbody\u003e\n        \u003ctr\u003e\n          \u003ctd\u003eBacklight\u003c\/td\u003e\n          \u003ctd\u003eMini RGB evo with independently driven coloured LEDs\u003c\/td\u003e\n          \u003ctd\u003eConventional white LED backlighting\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003eColour Coverage\u003c\/td\u003e\n          \u003ctd\u003eCertified 100% DCI-P3 and 100% Adobe RGB\u003c\/td\u003e\n          \u003ctd\u003eCoverage varies by panel and model\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003eContrast Control\u003c\/td\u003e\n          \u003ctd\u003ePrecision Dimming managed by AI processing\u003c\/td\u003e\n          \u003ctd\u003eBasic local dimming or global backlight control\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003eGaming Refresh\u003c\/td\u003e\n          \u003ctd\u003eNative 120Hz with VRR support up to 144Hz\u003c\/td\u003e\n          \u003ctd\u003eOften limited to a fixed 60Hz refresh rate\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003eSmart Platform\u003c\/td\u003e\n          \u003ctd\u003ewebOS 26 with Multi-AI, casting and smart-home integration\u003c\/td\u003e\n          \u003ctd\u003eCore streaming apps with fewer personalised tools\u003c\/td\u003e\n        \u003c\/tr\u003e\n      \u003c\/tbody\u003e\n    \u003c\/table\u003e\n  \u003c\/div\u003e\n\n  \u003csection class=\"verdict\"\u003e\n    \u003cdiv class=\"verdict-header\"\u003e\n      \u003ch2\u003eThe Verdict\u003c\/h2\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"verdict-body\"\u003e\n      \u003cdiv class=\"verdict-column\"\u003e\n        \u003ch3\u003eStrengths\u003c\/h3\u003e\n        \u003cul\u003e\n          \u003cli\u003eExpansive 86-inch presentation for cinema, gaming and sport\u003c\/li\u003e\n          \u003cli\u003eRich Mini RGB evo colour with certified dual colour-space coverage\u003c\/li\u003e\n          \u003cli\u003eStrong contrast control through Precision Dimming\u003c\/li\u003e\n          \u003cli\u003eComprehensive 120Hz and 144Hz VRR gaming features\u003c\/li\u003e\n          \u003cli\u003ePolished webOS platform with casting and smart-home support\u003c\/li\u003e\n        \u003c\/ul\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"verdict-column\"\u003e\n        \u003ch3\u003eConsiderations\u003c\/h3\u003e\n        \u003cul\u003e\n          \u003cli\u003eThe large screen is best suited to a spacious viewing area\u003c\/li\u003e\n          \u003cli\u003eThe integrated 20W audio may benefit from a soundbar in a large room\u003c\/li\u003e\n          \u003cli\u003eIts three HDMI inputs may require planning for larger equipment collections\u003c\/li\u003e\n        \u003c\/ul\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/section\u003e\n\n  \u003csection class=\"box-contents\"\u003e\n    \u003ch2\u003eWhat’s in the Box\u003c\/h2\u003e\n    \u003cp\u003eLG MRGB88 television, AI Magic Remote and detachable power cable.\u003c\/p\u003e\n  \u003c\/section\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54339462725959,"sku":"86MRGB88B6B.AEI","price":3299.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/5807\/1748\/files\/86MRGB88_B_0000.jpg?v=1784017523"}],"url":"https:\/\/euronics.ie\/collections\/lg-cashback-offer.oembed","provider":"Euronics Ireland","version":"1.0","type":"link"}