{"product_id":"lg-48-inch-b6e-series-4k-oled-smart-tv-oled48b6elc-aei","title":"LG 48-inch B6E Series 4K OLED Smart TV | OLED48B6ELC.AEI","description":"\u003cstyle\u003e\n.pd{font-family:Arial,Helvetica,sans-serif;color:#444;max-width:1200px;margin:auto;line-height:1.6}\n.pd *{box-sizing:border-box}\n.breadcrumb{font-size:13px;color:#005CB9;margin-bottom:12px}\n.hero-border{border:1px solid #D8E7F5;background:#F2F7FC;padding:24px;border-radius:10px}\n.hero-border h1{font-size:40px;line-height:1.1;margin:0;color:#1A1A1A}\n.deck{font-size:16px;color:#555;margin-top:10px;max-width:850px}\n.stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.stat{background:#fff;border:1px solid #D8E7F5;border-radius:8px;padding:16px;text-align:center}\n.stat strong{display:block;font-size:22px;color:#003B71}\n.stat span{font-size:13px;color:#666}\n.section-divider{margin:30px 0}\n.pull-quote{background:#003B71;color:#fff;padding:18px;border-radius:8px;font-size:18px;text-align:center}\n.ideal-cards,.features-grid{display:grid;gap:14px}\n.ideal-cards{grid-template-columns:repeat(3,1fr)}\n.features-grid{grid-template-columns:repeat(3,1fr)}\n.card{background:#fff;border:1px solid #D8E7F5;border-radius:8px;padding:18px}\n.card h3,.card h4{margin-top:0;color:#005CB9}\n.editorial{background:#F8FAFC;border:1px solid #D8E7F5;padding:20px;border-radius:8px;margin-bottom:16px}\n.editorial h3{margin-top:0;color:#003B71}\n.compare-card{overflow-x:auto}\n.compare-card table{width:100%;border-collapse:collapse}\n.compare-card th{background:#003B71;color:#fff;padding:12px}\n.compare-card td{padding:12px;border:1px solid #D8E7F5}\n.verdict{border-radius:10px;overflow:hidden}\n.verdict-header{background:#003B71;color:#fff;padding:16px;font-weight:bold}\n.verdict-body{border:1px solid #D8E7F5;padding:20px;background:#fff}\n.verdict-body ul{margin:8px 0 0 18px}\n.box-contents{background:#F2F7FC;border:1px solid #D8E7F5;padding:18px;border-radius:8px}\n@media(max-width:768px){\n.stats-bar,.ideal-cards,.features-grid{grid-template-columns:1fr}\n.hero-border h1{font-size:34px}\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003eTV \u0026amp; Entertainment \/ OLED TVs \/ 48 Inch OLED TVs\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED48B6ELC 48\" OLED AI 4K Smart TV\u003c\/h1\u003e\n\u003cp class=\"deck\"\u003eFlagship OLED picture quality meets compact versatility, delivering immersive home cinema, advanced gaming performance and intelligent smart features in a space-friendly 48-inch format.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e48\"\u003c\/strong\u003e\u003cspan\u003eOLED Display\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e4K UHD\u003c\/strong\u003e\u003cspan\u003e3840 x 2160 Resolution\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e120Hz\u003c\/strong\u003e\u003cspan\u003eGaming Ready Panel\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003ewebOS\u003c\/strong\u003e\u003cspan\u003eSmart TV Platform\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp\u003eThe LG OLED48B6ELC delivers the renowned benefits of OLED technology in a size that suits modern homes, apartments and gaming setups. Self-lit pixels create exceptional contrast, vibrant colour and impressive detail across everything from blockbuster films to live sports.\u003c\/p\u003e\n\n\u003cp\u003ePowered by the α8 AI Processor 4K Gen3, this OLED TV intelligently refines picture and audio performance while advanced gaming technologies ensure fast, responsive gameplay. Dolby Vision and Dolby Atmos complete a truly immersive entertainment experience.\u003c\/p\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"pull-quote\"\u003e\n\"Premium OLED technology in a compact format, perfect for immersive viewing without dominating your space.\"\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eIdeal For\u003c\/h2\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eSmaller Living Spaces\u003c\/h3\u003e\n\u003cp\u003eIdeal for apartments, bedrooms and compact living rooms where premium picture quality is a priority.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eDedicated Gaming Setups\u003c\/h3\u003e\n\u003cp\u003eThe 48-inch screen size works particularly well for close-range console and PC gaming.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eMovie Enthusiasts\u003c\/h3\u003e\n\u003cp\u003eOLED contrast, Dolby Vision HDR and cinematic image processing elevate every viewing session.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eKey Features\u003c\/h2\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED Self-Lit Pixels\u003c\/h4\u003e\n\u003cp\u003eEach pixel operates independently for exceptional black levels, contrast and picture precision.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eα8 AI Processor 4K Gen3\u003c\/h4\u003e\n\u003cp\u003eAI-driven processing optimises picture and sound quality in real time for a more refined experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision HDR\u003c\/h4\u003e\n\u003cp\u003eEnhances scene-by-scene brightness, colour and detail for a more cinematic presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Atmos Sound\u003c\/h4\u003e\n\u003cp\u003eCreates a wider, more immersive audio experience that complements premium picture quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAdvanced Gaming Support\u003c\/h4\u003e\n\u003cp\u003eIncludes VRR, ALLM, NVIDIA G-SYNC compatibility and AMD FreeSync for smoother gameplay.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ewebOS Smart TV\u003c\/h4\u003e\n\u003cp\u003eProvides quick access to streaming platforms, personalised recommendations and smart home integration.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eOLED Excellence in a Compact Screen Size\u003c\/h3\u003e\n\u003cp\u003eThe 48-inch format offers a unique balance between premium performance and practical placement. It delivers the same OLED picture benefits found in larger models while fitting comfortably into smaller rooms, media walls and gaming environments.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eAI-Powered Picture and Audio Optimisation\u003c\/h3\u003e\n\u003cp\u003eThe α8 AI Processor continuously analyses content to improve image clarity, colour accuracy and sound performance. AI enhancements help maximise the quality of both streamed content and broadcast television.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eDesigned for Modern Gaming\u003c\/h3\u003e\n\u003cp\u003eWith HDMI 2.1 connectivity, a 120Hz panel and support for leading gaming technologies, the OLED48B6ELC provides responsive performance for fast-paced action, competitive gaming and next-generation consoles.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eHow It Compares\u003c\/h2\u003e\n\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED48B6ELC\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED Self-Lit Pixels\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePicture Processor\u003c\/td\u003e\n\u003ctd\u003eα8 AI Processor 4K Gen3\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Support\u003c\/td\u003e\n\u003ctd\u003eDolby Vision, HDR10 Pro, HLG\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAudio Technology\u003c\/td\u003e\n\u003ctd\u003eDolby Atmos \u0026amp; AI Sound Pro\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Features\u003c\/td\u003e\n\u003ctd\u003eVRR, ALLM, G-SYNC, FreeSync, HGiG\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart Platform\u003c\/td\u003e\n\u003ctd\u003ewebOS with AI Features\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\n\u003cdiv class=\"verdict-body\"\u003e\n\n\u003ch3 style=\"color:#003B71;\"\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium OLED picture quality with deep blacks and exceptional contrast\u003c\/li\u003e\n\u003cli\u003eCompact size ideal for smaller rooms and gaming setups\u003c\/li\u003e\n\u003cli\u003eStrong gaming specification with HDMI 2.1 features\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos support\u003c\/li\u003e\n\u003cli\u003ePowerful AI-enhanced picture and sound processing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"color:#003B71;\"\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUsers wanting a larger cinematic screen may prefer the 55-inch or 65-inch versions\u003c\/li\u003e\n\u003cli\u003eExternal audio can further enhance large-room viewing experiences\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"box-contents\"\u003e\n\u003ch2 style=\"color:#003B71;margin-top:0;\"\u003eWhat's in the Box\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLG OLED48B6ELC OLED Smart TV\u003c\/li\u003e\n\u003cli\u003eMagic Remote Control\u003c\/li\u003e\n\u003cli\u003eDesktop Stand\u003c\/li\u003e\n\u003cli\u003eUser Documentation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54076454895943,"sku":"OLED48B6ELC.AEI","price":1399.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/5807\/1748\/files\/665ecdc60d8a3e61bfed108009c354b08ef5ce8b_429659_v2__62427.1777388559.jpg?v=1780494530","url":"https:\/\/euronics.ie\/products\/lg-48-inch-b6e-series-4k-oled-smart-tv-oled48b6elc-aei","provider":"Euronics Ireland","version":"1.0","type":"link"}