{"product_id":"lg-55-inch-b6-series-4k-ultra-hd-smart-oled-tv-oled55b65la-aei","title":"LG 55-inch B6 Series 4K Ultra HD Smart OLED TV | OLED55B65LA.AEI","description":"\u003cstyle\u003e\n.pd{font-family:Arial,Helvetica,sans-serif;color:#444;max-width:1200px;margin:auto;line-height:1.6}\n.pd *{box-sizing:border-box}\n.breadcrumb{font-size:13px;color:#005CB9;margin-bottom:10px}\n.hero-border{border:1px solid #D8E7F5;background:#F2F7FC;padding:22px;border-radius:10px}\n.pd h1{font-size:40px;line-height:1.1;color:#1A1A1A;margin:0 0 10px}\n.deck{font-size:17px;color:#555;max-width:900px}\n.stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.stat{background:#fff;border:1px solid #D8E7F5;padding:16px;border-radius:8px;text-align:center}\n.stat strong{display:block;font-size:22px;color:#003B71}\n.section-divider{margin:30px 0;border-top:1px solid #D8E7F5}\n.pull-quote{background:#003B71;color:#fff;padding:18px;border-radius:8px;font-size:18px;font-weight:600}\n.ideal-cards,.features-grid{display:grid;gap:14px}\n.ideal-cards{grid-template-columns:repeat(3,1fr)}\n.features-grid{grid-template-columns:repeat(3,1fr)}\n.card{background:#FFFFFF;border:1px solid #D8E7F5;border-radius:8px;padding:18px}\n.card h3,.card h4{margin-top:0;color:#005CB9}\n.editorial h3{color:#003B71;margin-bottom:10px}\n.compare-card{overflow-x:auto}\n.compare-card table{width:100%;border-collapse:collapse}\n.compare-card th{background:#003B71;color:#fff;padding:12px}\n.compare-card td{border:1px solid #D8E7F5;padding:12px}\n.verdict{border-radius:10px;overflow:hidden;border:1px solid #D8E7F5}\n.verdict-header{background:#003B71;color:#fff;padding:14px 18px;font-weight:700}\n.verdict-body{padding:20px;background:#F8FAFC}\n.verdict-columns{display:grid;grid-template-columns:1fr 1fr;gap:20px}\n.verdict ul{margin:0;padding-left:18px}\n@media(max-width:768px){\n.stats-bar,.ideal-cards,.features-grid,.verdict-columns{\ngrid-template-columns:1fr;\n}\n.pd h1{font-size:34px}\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003eHome Entertainment \/ Televisions \/ OLED TVs\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED55B65LA OLED AI 55\" 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003e\nPremium OLED picture quality, intelligent AI-powered processing and advanced gaming performance in a versatile 55-inch screen size designed for modern home entertainment.\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e55\"\u003c\/strong\u003e\nScreen Size\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003eOLED 4K\u003c\/strong\u003e\nDisplay Technology\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e120Hz\u003c\/strong\u003e\nNative Refresh Rate\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003ewebOS\u003c\/strong\u003e\nSmart Platform\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp\u003e\nThe LG OLED55B65LA is designed to bring premium OLED picture quality into everyday viewing. Self-lit OLED pixels provide precise light control for exceptional contrast, perfect black levels and impressive colour accuracy, helping every scene appear more realistic and engaging.\n\u003c\/p\u003e\n\n\u003cp\u003e\nPowered by LG's α8 AI Processor 4K Gen2, the television intelligently enhances both picture and sound performance in real time. Whether watching blockbuster films, streaming the latest series, enjoying live sport or gaming on next-generation consoles, the OLED55B65LA delivers a refined and immersive entertainment experience.\n\u003c\/p\u003e\n\n\u003cdiv class=\"pull-quote\"\u003e\n\"Combining OLED precision, advanced AI processing and a highly versatile 55-inch screen size, the OLED55B65LA is built to excel across every type of content.\"\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eIdeal For\u003c\/h2\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eMovie \u0026amp; Streaming Fans\u003c\/h3\u003e\n\u003cp\u003eEnjoy exceptional OLED contrast, Dolby Vision HDR and immersive picture quality across films and streaming services.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eGaming Enthusiasts\u003c\/h3\u003e\n\u003cp\u003eExperience smooth, responsive gameplay with 120Hz performance, VRR support and advanced gaming technologies.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eModern Living Spaces\u003c\/h3\u003e\n\u003cp\u003eA versatile 55-inch screen size that suits most rooms while still delivering a highly engaging viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eKey Features\u003c\/h2\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED Self-Lit Pixel Technology\u003c\/h4\u003e\n\u003cp\u003eEvery pixel illuminates independently to create exceptional contrast, true blacks and impressive image depth.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eα8 AI Processor 4K Gen2\u003c\/h4\u003e\n\u003cp\u003eAdvanced AI processing analyses content and automatically optimises picture and sound quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAI Picture Pro\u003c\/h4\u003e\n\u003cp\u003eEnhances detail, clarity and realism to deliver a more refined and immersive viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision \u0026amp; Dolby Atmos\u003c\/h4\u003e\n\u003cp\u003eEnjoy cinematic HDR picture quality and immersive sound from compatible films, TV shows and games.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e120Hz Gaming Performance\u003c\/h4\u003e\n\u003cp\u003eSupports VRR, ALLM, NVIDIA G-SYNC Compatibility and AMD FreeSync Premium for smoother gameplay.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ewebOS Smart TV\u003c\/h4\u003e\n\u003cp\u003eAccess streaming services, personalised recommendations and intelligent smart features from one intuitive platform.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\n\u003ch3\u003eOLED Picture Quality That Makes A Difference\u003c\/h3\u003e\n\u003cp\u003e\nOLED technology enables pixel-level light control, helping the OLED55B65LA produce exceptional contrast and realistic colour reproduction. From cinematic blockbusters to everyday television viewing, content benefits from greater depth, detail and realism.\n\u003c\/p\u003e\n\n\u003ch3\u003eAI-Powered Entertainment\u003c\/h3\u003e\n\u003cp\u003e\nThe α8 AI Processor 4K Gen2 continuously analyses content and optimises picture and sound performance in real time. AI Picture Pro and AI Super Upscaling help maximise image quality while maintaining a natural and balanced presentation.\n\u003c\/p\u003e\n\n\u003ch3\u003eBuilt For Modern Gaming\u003c\/h3\u003e\n\u003cp\u003e\nSupport for 120Hz gameplay, Variable Refresh Rate, Auto Low Latency Mode, NVIDIA G-SYNC Compatibility and AMD FreeSync Premium helps create a smooth and responsive gaming experience across the latest gaming hardware.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eHow It Compares\u003c\/h2\u003e\n\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED55B65LA\u003c\/th\u003e\n\u003cth\u003eTypical LED TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED Self-Lit Panel\u003c\/td\u003e\n\u003ctd\u003eLED\/LCD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBlack Levels\u003c\/td\u003e\n\u003ctd\u003ePixel-Level Control\u003c\/td\u003e\n\u003ctd\u003eBacklight Dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Performance\u003c\/td\u003e\n\u003ctd\u003e120Hz with VRR Support\u003c\/td\u003e\n\u003ctd\u003eTypically Lower Refresh Rates\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Support\u003c\/td\u003e\n\u003ctd\u003eDolby Vision, HDR10, HLG\u003c\/td\u003e\n\u003ctd\u003eVaries By Model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI Processing\u003c\/td\u003e\n\u003ctd\u003eα8 AI Processor 4K Gen2\u003c\/td\u003e\n\u003ctd\u003eVaries By Model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\n\u003cdiv class=\"verdict-body\"\u003e\n\n\u003cdiv class=\"verdict-columns\"\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium OLED picture quality with perfect black levels\u003c\/li\u003e\n\u003cli\u003ePowerful α8 AI Processor 4K Gen2\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos support\u003c\/li\u003e\n\u003cli\u003eExcellent gaming features with 120Hz support\u003c\/li\u003e\n\u003cli\u003eAI-enhanced picture and sound optimisation\u003c\/li\u003e\n\u003cli\u003eVersatile 55-inch screen size for most rooms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium OLED technology sits within the higher-end TV category\u003c\/li\u003e\n\u003cli\u003eBest performance is achieved with high-quality HDR content\u003c\/li\u003e\n\u003cli\u003eA dedicated sound system can further enhance cinematic audio performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54070109929799,"sku":"OLED55B65LA.AEI","price":1899.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/5807\/1748\/files\/c2b7809a5026f3e6c9776023659354de6217e758_429560_WC__33782.1778492755.jpg?v=1780497383","url":"https:\/\/euronics.ie\/products\/lg-55-inch-b6-series-4k-ultra-hd-smart-oled-tv-oled55b65la-aei","provider":"Euronics Ireland","version":"1.0","type":"link"}