{"product_id":"lg-55-inch-b6e-series-4k-oled-smart-tv-oled55b6elc-aei","title":"LG 55-inch B6E Series 4K OLED Smart TV | OLED55B6ELC.AEI","description":"\u003cstyle\u003e\n.pd{font-family:Arial,Helvetica,sans-serif;color:#444;max-width:1200px;margin:auto;line-height:1.6}\n.pd *{box-sizing:border-box}\n.breadcrumb{font-size:13px;color:#005CB9;margin-bottom:12px}\n.hero-border{border:1px solid #D8E7F5;background:#F2F7FC;padding:24px;border-radius:10px}\n.hero-border h1{font-size:40px;line-height:1.1;margin:0;color:#1A1A1A}\n.deck{font-size:16px;color:#555;margin-top:10px;max-width:850px}\n.stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.stat{background:#fff;border:1px solid #D8E7F5;border-radius:8px;padding:16px;text-align:center}\n.stat strong{display:block;font-size:22px;color:#003B71}\n.stat span{font-size:13px;color:#666}\n.section-divider{margin:30px 0}\n.pull-quote{background:#003B71;color:#fff;padding:18px;border-radius:8px;font-size:18px;text-align:center}\n.ideal-cards,.features-grid{display:grid;gap:14px}\n.ideal-cards{grid-template-columns:repeat(3,1fr)}\n.features-grid{grid-template-columns:repeat(3,1fr)}\n.card{background:#fff;border:1px solid #D8E7F5;border-radius:8px;padding:18px}\n.card h3,.card h4{margin-top:0;color:#005CB9}\n.editorial{background:#F8FAFC;border:1px solid #D8E7F5;padding:20px;border-radius:8px;margin-bottom:16px}\n.editorial h3{margin-top:0;color:#003B71}\n.compare-card{overflow-x:auto}\n.compare-card table{width:100%;border-collapse:collapse}\n.compare-card th{background:#003B71;color:#fff;padding:12px}\n.compare-card td{padding:12px;border:1px solid #D8E7F5}\n.verdict{border-radius:10px;overflow:hidden}\n.verdict-header{background:#003B71;color:#fff;padding:16px;font-weight:bold}\n.verdict-body{border:1px solid #D8E7F5;padding:20px;background:#fff}\n.verdict-body ul{margin:8px 0 0 18px}\n.box-contents{background:#F2F7FC;border:1px solid #D8E7F5;padding:18px;border-radius:8px}\n@media(max-width:768px){\n.stats-bar,.ideal-cards,.features-grid{grid-template-columns:1fr}\n.hero-border h1{font-size:34px}\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003eTV \u0026amp; Entertainment \/ OLED TVs \/ 55 Inch OLED TVs\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED55B6ELC 55\" OLED AI 4K Smart TV\u003c\/h1\u003e\n\u003cp class=\"deck\"\u003eExperience premium OLED picture quality, intelligent AI enhancements and advanced gaming performance in a beautifully refined 55-inch entertainment centrepiece.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e55\"\u003c\/strong\u003e\u003cspan\u003eOLED Display\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e4K UHD\u003c\/strong\u003e\u003cspan\u003e3840 x 2160 Resolution\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e120Hz\u003c\/strong\u003e\u003cspan\u003eGaming Ready Panel\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003ewebOS 26\u003c\/strong\u003e\u003cspan\u003eSmart TV Platform\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp\u003eThe LG OLED55B6ELC combines OLED self-lit pixel technology with the advanced α8 AI Processor 4K Gen3 to produce exceptional contrast, accurate colour reproduction and intelligent picture optimisation. Every scene benefits from enhanced detail, balanced brightness and natural realism.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're streaming box sets, watching live sport or gaming on the latest consoles, this OLED TV is designed to deliver a more immersive experience through Dolby Vision HDR, Dolby Atmos sound and AI-powered performance enhancements.\u003c\/p\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"pull-quote\"\u003e\n\"Certified Perfect Black OLED technology delivers remarkable depth, realism and cinematic impact in every scene.\"\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eIdeal For\u003c\/h2\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eFilm \u0026amp; TV Lovers\u003c\/h3\u003e\n\u003cp\u003eEnjoy OLED contrast, Dolby Vision HDR and Filmmaker Mode for a more authentic viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eCompetitive Gaming\u003c\/h3\u003e\n\u003cp\u003eResponsive gameplay is supported by 120Hz performance, VRR, ALLM and advanced gaming technologies.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eSmart Home Entertainment\u003c\/h3\u003e\n\u003cp\u003eAI-powered recommendations, voice control and intuitive navigation make everyday use simple.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eKey Features\u003c\/h2\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED Self-Lit Technology\u003c\/h4\u003e\n\u003cp\u003ePixel-level lighting control delivers deep blacks, outstanding contrast and impressive image precision.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eα8 AI Processor 4K Gen3\u003c\/h4\u003e\n\u003cp\u003eIntelligently enhances picture and sound quality for sharper visuals and a more refined viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision HDR\u003c\/h4\u003e\n\u003cp\u003eReveals greater detail in highlights and shadows for more impactful and cinematic content.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Atmos Audio\u003c\/h4\u003e\n\u003cp\u003eCreates immersive multi-dimensional sound that enhances films, gaming and live events.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAI Picture Pro\u003c\/h4\u003e\n\u003cp\u003eOptimises image quality scene by scene while upscaling content towards near-4K clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAdvanced Gaming Features\u003c\/h4\u003e\n\u003cp\u003eIncludes VRR, ALLM, G-SYNC compatibility, FreeSync Premium and Game Optimiser support.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eOLED Performance Designed for Home Cinema\u003c\/h3\u003e\n\u003cp\u003eLG OLED technology delivers exceptional control over every pixel, producing impressive shadow detail, vibrant highlights and rich colour accuracy. The result is a picture that feels natural, immersive and consistently engaging across all content types.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eAI That Adapts to Your Viewing Habits\u003c\/h3\u003e\n\u003cp\u003eThe α8 AI Processor analyses content in real time to optimise picture and sound performance. AI-powered features within webOS personalise recommendations while simplifying access to streaming services, settings and connected devices.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eBuilt for Modern Gaming\u003c\/h3\u003e\n\u003cp\u003eWith support for 4K gaming at up to 120Hz, Variable Refresh Rate, NVIDIA G-SYNC compatibility and AMD FreeSync Premium, the OLED55B6ELC provides smooth motion and responsive gameplay while maintaining OLED picture quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eHow It Compares\u003c\/h2\u003e\n\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED55B6ELC\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED Self-Lit Pixels\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePicture Processor\u003c\/td\u003e\n\u003ctd\u003eα8 AI Processor 4K Gen3\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Formats\u003c\/td\u003e\n\u003ctd\u003eDolby Vision, HDR10 Pro, HLG\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAudio Enhancement\u003c\/td\u003e\n\u003ctd\u003eAI Sound Pro \u0026amp; Dolby Atmos\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Features\u003c\/td\u003e\n\u003ctd\u003eVRR, ALLM, G-SYNC, FreeSync Premium, HGiG\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart Platform\u003c\/td\u003e\n\u003ctd\u003ewebOS 26 with AI Features\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\n\u003cdiv class=\"verdict-body\"\u003e\n\n\u003ch3 style=\"color:#003B71;\"\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eOutstanding OLED contrast and black levels\u003c\/li\u003e\n\u003cli\u003eAdvanced AI-powered picture and sound processing\u003c\/li\u003e\n\u003cli\u003eStrong gaming credentials with 120Hz support\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos compatibility\u003c\/li\u003e\n\u003cli\u003eFeature-rich webOS smart platform with AI integration\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"color:#003B71;\"\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFor higher brightness levels, premium OLED models further up the range may appeal\u003c\/li\u003e\n\u003cli\u003eA dedicated LG soundbar can enhance cinematic audio even further\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"box-contents\"\u003e\n\u003ch2 style=\"color:#003B71;margin-top:0;\"\u003eWhat's in the Box\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLG OLED55B6ELC OLED Smart TV\u003c\/li\u003e\n\u003cli\u003eAI Magic Remote\u003c\/li\u003e\n\u003cli\u003eTV Stand\u003c\/li\u003e\n\u003cli\u003eBatteries\u003c\/li\u003e\n\u003cli\u003eUser Documentation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54075732263239,"sku":"OLED55B6ELC.AEI","price":1699.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/5807\/1748\/files\/thum-1600x1062_bd6125f2-bdb3-4a91-9a47-de1058224083.jpg?v=1780561743","url":"https:\/\/euronics.ie\/products\/lg-55-inch-b6e-series-4k-oled-smart-tv-oled55b6elc-aei","provider":"Euronics Ireland","version":"1.0","type":"link"}