{"product_id":"lg-65-inch-4k-oled-evo-ai-tv-oled65g66ls-aei","title":"LG 65-inch 4K OLED evo AI TV | OLED65G66LS.AEI","description":"\u003cstyle\u003e\n.pd{\nmax-width:1200px;\nmargin:auto;\nfont-family:Arial,Helvetica,sans-serif;\ncolor:#444;\nline-height:1.65;\n}\n.pd *{box-sizing:border-box}\n\n.breadcrumb{\nfont-size:12px;\ntext-transform:uppercase;\nletter-spacing:.08em;\ncolor:#005CB9;\nfont-weight:600;\nmargin-bottom:14px;\n}\n\n.hero-border{\nbackground:#F2F7FC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:26px;\n}\n\n.pd h1{\nfont-size:40px;\nline-height:1.1;\nmargin:0 0 12px;\ncolor:#1A1A1A;\n}\n\n.deck{\nfont-size:16px;\ncolor:#555;\nmax-width:850px;\n}\n\n.stats-bar{\ndisplay:grid;\ngrid-template-columns:repeat(4,1fr);\ngap:12px;\nmargin:24px 0;\n}\n\n.stat{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:8px;\npadding:16px;\ntext-align:center;\n}\n\n.stat-value{\nfont-size:22px;\nfont-weight:700;\ncolor:#003B71;\n}\n\n.stat-label{\nfont-size:12px;\ntext-transform:uppercase;\nletter-spacing:.05em;\n}\n\n.section-divider{\nmargin:30px 0 18px;\n}\n\n.pd h2{\nfont-size:18px;\ncolor:#003B71;\nmargin-bottom:12px;\n}\n\n.pd h3{\nfont-size:17px;\ncolor:#003B71;\nmargin-bottom:10px;\n}\n\n.pull-quote{\nbackground:#003B71;\ncolor:#fff;\npadding:20px;\nborder-radius:10px;\nmargin:28px 0;\nfont-size:16px;\nfont-weight:600;\n}\n\n.ideal-cards,\n.features-grid{\ndisplay:grid;\ngap:14px;\n}\n\n.ideal-cards{\ngrid-template-columns:repeat(3,1fr);\n}\n\n.features-grid{\ngrid-template-columns:repeat(3,1fr);\n}\n\n.card{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:18px;\n}\n\n.card h4{\nmargin:0 0 8px;\nfont-size:15px;\ncolor:#003B71;\n}\n\n.editorial{\nbackground:#F8FAFC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:20px;\nmargin-top:18px;\n}\n\ntable{\nwidth:100%;\nborder-collapse:collapse;\nfont-size:14px;\n}\n\nth{\nbackground:#003B71;\ncolor:#fff;\npadding:12px;\ntext-align:left;\n}\n\ntd{\npadding:12px;\nborder:1px solid #D8E7F5;\n}\n\n.verdict{\nbackground:#F2F7FC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\noverflow:hidden;\nmargin-top:24px;\n}\n\n.verdict-header{\nbackground:#003B71;\ncolor:#fff;\npadding:16px 20px;\nfont-weight:700;\n}\n\n.verdict-content{\npadding:20px;\n}\n\n.box-contents{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:18px;\nmargin-top:20px;\n}\n\n@media(max-width:900px){\n.stats-bar,\n.ideal-cards,\n.features-grid{\ngrid-template-columns:1fr 1fr;\n}\n}\n\n@media(max-width:640px){\n.pd h1{\nfont-size:34px;\n}\n.stats-bar,\n.ideal-cards,\n.features-grid{\ngrid-template-columns:1fr;\n}\n}\n\u003c\/style\u003e\n\u003cdiv class=\"pd\"\u003e\n\u003cdiv class=\"breadcrumb\"\u003eTV \u0026amp; Audio \/ OLED TVs \/ LG OLED evo G6 Series\u003c\/div\u003e\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED65G66LS 65\" OLED evo AI G6 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003eLG’s flagship OLED evo television with premium stand design, Alpha 11 AI Gen3 processing, Hyper Radiant Colour Technology and advanced 4K 165Hz gaming support.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e65\"\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eOLED evo Display\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e120Hz\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eUP TO 165HZ\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003eα11 AI\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eGen3 Processor\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003ewebOS 26\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eSmart TV\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe LG OLED65G66LS delivers LG’s highest-level OLED performance in a premium stand-mounted format. Combining OLED evo technology with the latest Alpha 11 AI Processor Gen3, it produces outstanding contrast, exceptional detail and vibrant colour performance that elevates everything from blockbuster films to live sport and everyday streaming.\u003c\/p\u003e\n\u003cp\u003eBuilt for both entertainment enthusiasts and serious gamers, the OLED65G66LS combines Dolby Vision, Dolby Atmos and advanced AI enhancements with support for up to 4K 165Hz gaming. The result is a television that excels across movies, television, gaming and connected smart home entertainment.\u003c\/p\u003e\n\u003cdiv class=\"pull-quote\"\u003eDesigned for customers who want flagship OLED performance without compromise, the G6 Series combines cutting-edge picture technology, intelligent processing and premium design.\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ideal-cards\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ePremium Home Cinema\u003c\/h4\u003e\n\u003cp\u003eOLED contrast, Dolby Vision HDR and advanced AI processing create a highly immersive viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eFurniture-Based Installations\u003c\/h4\u003e\n\u003cp\u003eThe integrated stand design is ideal for customers who prefer cabinet or media-unit placement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eNext-Generation Gaming\u003c\/h4\u003e\n\u003cp\u003eUltra-fast response times and support for up to 4K 165Hz gaming help maximise console and PC performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"features-grid\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED evo Technology\u003c\/h4\u003e\n\u003cp\u003eSelf-lit OLED pixels deliver exceptional contrast, deep blacks and precise image control scene by scene.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAlpha 11 AI Processor Gen3\u003c\/h4\u003e\n\u003cp\u003eAdvanced AI processing intelligently enhances picture clarity, motion handling and sound performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eHyper Radiant Colour Technology\u003c\/h4\u003e\n\u003cp\u003eLG's next-generation OLED technology enhances brightness, colour intensity and image realism.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eReflection Free Premium\u003c\/h4\u003e\n\u003cp\u003eHelps reduce distracting reflections for a clearer picture in brighter viewing environments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e4K 165Hz Gaming Support\u003c\/h4\u003e\n\u003cp\u003eSupports VRR, NVIDIA G-SYNC, AMD FreeSync Premium and HDMI 2.1 connectivity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ewebOS 26 Smart TV\u003c\/h4\u003e\n\u003cp\u003eEnjoy personalised recommendations, voice control and access to leading streaming platforms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eLG’s Brightest OLED Experience\u003c\/h3\u003e\n\u003cp\u003eThe G6 Series introduces Hyper Radiant Colour Technology alongside Brightness Booster Ultra, helping deliver brighter highlights, richer colours and enhanced image depth. Combined with OLED’s pixel-level light control, the result is a highly dynamic and realistic picture across both SDR and HDR content.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eAI-Powered Entertainment\u003c\/h3\u003e\n\u003cp\u003eThe Alpha 11 AI Processor Gen3 has been developed specifically for OLED technology. It continuously analyses content in real time, optimising picture detail, motion and audio performance to help every source look and sound its best.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eBuilt For Serious Gamers\u003c\/h3\u003e\n\u003cp\u003eWith support for 4K gaming at up to 165Hz, ultra-low response times and advanced refresh-rate technologies, the OLED65G66LS is engineered to deliver smooth, responsive gameplay whether you're using a next-generation console or a high-performance gaming PC.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eHow It Compares\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED65G66LS\u003c\/th\u003e\n\u003cth\u003eTypical Premium TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED evo with Hyper Radiant Colour\u003c\/td\u003e\n\u003ctd\u003eLED or Mini LED\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Performance\u003c\/td\u003e\n\u003ctd\u003eUp to 4K 165Hz\u003c\/td\u003e\n\u003ctd\u003eTypically 120Hz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContrast Control\u003c\/td\u003e\n\u003ctd\u003eSelf-lit pixels\u003c\/td\u003e\n\u003ctd\u003eBacklight controlled\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReflection Handling\u003c\/td\u003e\n\u003ctd\u003eReflection Free Premium\u003c\/td\u003e\n\u003ctd\u003eStandard anti-glare coating\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI Processing\u003c\/td\u003e\n\u003ctd\u003eAlpha 11 AI Gen3\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\u003cdiv class=\"verdict-content\"\u003e\n\u003ch3\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFlagship OLED evo picture quality\u003c\/li\u003e\n\u003cli\u003eHyper Radiant Colour Technology\u003c\/li\u003e\n\u003cli\u003eAlpha 11 AI Processor Gen3\u003c\/li\u003e\n\u003cli\u003eExcellent gaming performance with 4K 165Hz support\u003c\/li\u003e\n\u003cli\u003ePremium stand-mounted design\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos compatibility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium specification commands a flagship price point\u003c\/li\u003e\n\u003cli\u003eBest performance benefits are realised with high-quality HDR content\u003c\/li\u003e\n\u003cli\u003eDedicated audio systems can further enhance cinematic sound performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"box-contents\"\u003e\n\u003ch2\u003eWhat's in the Box\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLG OLED65G66LS OLED evo TV\u003c\/li\u003e\n\u003cli\u003eLG AI Magic Remote\u003c\/li\u003e\n\u003cli\u003eTable-top stand\u003c\/li\u003e\n\u003cli\u003ePower cable\u003c\/li\u003e\n\u003cli\u003eUser documentation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54062686077255,"sku":"OLED65G66LS.AEI","price":3599.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/5807\/1748\/files\/bade502f6696753b5d1f31555c9270c60b0a28a3_429536_WC__38345.1778514368.webp?v=1780408272","url":"https:\/\/euronics.ie\/products\/lg-65-inch-4k-oled-evo-ai-tv-oled65g66ls-aei","provider":"Euronics Ireland","version":"1.0","type":"link"}