{"product_id":"samsung-77-s95h-oled-4k-ultra-hd-hdr-smart-tv-2026-qe77s95hftxxu","title":"Samsung 77\" S95H OLED 4K Ultra HD HDR Smart TV (2026) | QE77S95HFTXXU","description":"\u003cstyle\u003e\n.pd{--blue:#003b71;--blue2:#005cb9;--yellow:#ffd200;--ink:#142033;--muted:#667085;--line:#e6eaf0;--soft:#f6f8fb;max-width:1180px;margin:0 auto;color:var(--ink);font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Arial,sans-serif;line-height:1.6}.pd *{box-sizing:border-box}.pd .eyebrow{display:inline-flex;align-items:center;gap:8px;font-weight:750;font-size:12px;letter-spacing:.08em;text-transform:uppercase;color:var(--blue);background:#eef5fb;border-radius:999px;padding:7px 11px}.pd .hero{padding:28px 0 18px}.pd .hero h1{font-size:clamp(28px,4vw,48px);line-height:1.08;letter-spacing:-.035em;margin:14px 0 12px}.pd .deck{font-size:18px;color:#475467;max-width:820px;margin:0}.pd .stats{display:grid;grid-template-columns:repeat(4,1fr);gap:10px;margin:22px 0}.pd .stat{background:var(--soft);border:1px solid var(--line);border-radius:16px;padding:14px 16px}.pd .stat strong{display:block;font-size:20px;line-height:1.2}.pd .stat span{display:block;margin-top:3px;font-size:12px;color:var(--muted)}.pd .intro{font-size:16px;max-width:920px}.pd .pull{margin:24px 0;padding:18px 20px;border-left:4px solid var(--yellow);background:#fff9dc;border-radius:0 14px 14px 0;font-weight:650}.pd h2{font-size:25px;line-height:1.2;letter-spacing:-.02em;margin:34px 0 14px}.pd h3{font-size:16px;line-height:1.3;margin:0 0 7px}.pd .grid3,.pd .grid2{display:grid;gap:12px}.pd .grid3{grid-template-columns:repeat(3,1fr)}.pd .grid2{grid-template-columns:repeat(2,1fr)}.pd .card{border:1px solid var(--line);border-radius:16px;padding:18px;background:#fff}.pd .card p{margin:0;color:#475467}.pd .feature{position:relative;padding-top:21px}.pd .feature:before{content:\"\";position:absolute;top:0;left:18px;width:34px;height:4px;border-radius:4px;background:var(--yellow)}.pd .section{margin-top:18px;padding:22px;border-radius:18px;background:var(--soft);border:1px solid var(--line)}.pd .section p{margin:0;color:#344054}.pd .specs{display:grid;grid-template-columns:repeat(2,1fr);gap:0 22px;margin:0;padding:0;list-style:none}.pd .specs li{display:flex;justify-content:space-between;gap:16px;border-bottom:1px solid var(--line);padding:9px 0}.pd .specs b{font-weight:650}.pd .specs span{text-align:right;color:#475467}.pd .verdict{margin-top:32px;border-radius:20px;overflow:hidden;border:1px solid #d8e1eb}.pd .verdict-h{background:var(--blue);color:white;padding:15px 20px}.pd .verdict-h h2{color:white;margin:0;font-size:22px}.pd .verdict-b{padding:20px}.pd .verdict-b ul{margin:7px 0 0;padding-left:19px}.pd .box{margin:28px 0 8px;padding:20px;border-radius:18px;background:#fff;border:1px solid var(--line)}.pd .box h2{margin:0 0 8px}.pd .fine{font-size:12px;color:var(--muted);margin-top:20px}@media(max-width:820px){.pd .stats{grid-template-columns:repeat(2,1fr)}.pd .grid3{grid-template-columns:1fr}.pd .grid2{grid-template-columns:1fr}}@media(max-width:520px){.pd .stats{grid-template-columns:1fr 1fr}.pd .stat{padding:12px}.pd .hero{padding-top:18px}.pd .specs{grid-template-columns:1fr}.pd .deck{font-size:16px}}\n\u003c\/style\u003e\n\u003cdiv class=\"pd\"\u003e\n\u003cdiv class=\"hero\"\u003e\n\u003cspan class=\"eyebrow\"\u003eSamsung · S95H OLED · 2026\u003c\/span\u003e\u003ch1\u003e77\" S95H OLED 4K Ultra HD HDR Smart TV\u003c\/h1\u003e\n\u003cp class=\"deck\"\u003eThe flagship 4K OLED line for 2026: self-lit pixels, the NQ4 AI Gen3 processor and a 100 Hz panel that accepts variable refresh up to 165 Hz on all four HDMI ports.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stats\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e77\"\u003c\/strong\u003e\u003cspan\u003eScreen size\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e4K Ultra HD\u003c\/strong\u003e\u003cspan\u003eResolution\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e100 Hz (up to 165 Hz)\u003c\/strong\u003e\u003cspan\u003eRefresh rate\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003eF\u003c\/strong\u003e\u003cspan\u003eEnergy rating\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"intro\"\u003e\n\u003cp\u003eOLED controls light at pixel level, so a starfield or a night-time street holds its black background instead of glowing grey. The S95H builds on that with the NQ4 AI Gen3 processor, 4K AI Upscaling Pro, Real Depth Enhancer and Color Booster Pro, plus a Glare Free anti-reflection screen that stops a bright sitting room washing the picture out.\u003c\/p\u003e\n\u003cp\u003eGaming is treated as a primary use rather than an afterthought. The panel is 100 Hz native and takes variable refresh up to 165 Hz on every one of its four HDMI inputs, with FreeSync Premium Pro, NVIDIA G-SYNC Compatible support, HGiG and the Gaming Hub. Tizen with Vision AI runs the apps, and security updates are guaranteed until 31 December 2031.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pull\"\u003eThis is the OLED to buy if you watch in a bright room and want pixel-level black without drawing the curtains at four in the afternoon.\u003c\/div\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cdiv class=\"grid3\"\u003e\n\u003carticle class=\"card\"\u003e\u003ch3\u003eBright rooms and daytime viewing\u003c\/h3\u003e\n\u003cp\u003eThe Glare Free anti-reflection screen scatters far less window light back at you, so contrast holds up through a long afternoon in a south-facing room.\u003c\/p\u003e\u003c\/article\u003e\n\u003carticle class=\"card\"\u003e\u003ch3\u003eConsole and PC gamers\u003c\/h3\u003e\n\u003cp\u003eAll four HDMI ports run 4K at up to 165 Hz with variable refresh, FreeSync Premium Pro and G-SYNC Compatible support, and Game Bar keeps the settings one press away.\u003c\/p\u003e\u003c\/article\u003e\n\u003carticle class=\"card\"\u003e\u003ch3\u003eFilm watchers who want accuracy\u003c\/h3\u003e\n\u003cp\u003eFilmmaker Mode, HDR10+ Adaptive and Real Depth Enhancer keep a film looking as it was graded, and self-lit pixels let letterbox bars vanish into the surround.\u003c\/p\u003e\u003c\/article\u003e\n\u003c\/div\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cdiv class=\"grid3\"\u003e\n\u003carticle class=\"card feature\"\u003e\u003ch3\u003eOLED panel\u003c\/h3\u003e\n\u003cp\u003eself-illuminating pixels switch off individually, so black areas stay black with no backlight glow\u003c\/p\u003e\u003c\/article\u003e\n\u003carticle class=\"card feature\"\u003e\u003ch3\u003eNQ4 AI Gen3 processor\u003c\/h3\u003e\n\u003cp\u003edrives 4K AI Upscaling Pro, Real Depth Enhancer and Color Booster Pro on every input\u003c\/p\u003e\u003c\/article\u003e\n\u003carticle class=\"card feature\"\u003e\u003ch3\u003e165 Hz VRR gaming\u003c\/h3\u003e\n\u003cp\u003e100 Hz native panel accepting variable refresh to 165 Hz on all four HDMI ports\u003c\/p\u003e\u003c\/article\u003e\n\u003carticle class=\"card feature\"\u003e\u003ch3\u003eGlare Free screen\u003c\/h3\u003e\n\u003cp\u003eanti-reflection treatment that cuts the mirror effect from windows and ceiling lights\u003c\/p\u003e\u003c\/article\u003e\n\u003carticle class=\"card feature\"\u003e\u003ch3\u003eDolby Atmos sound\u003c\/h3\u003e\n\u003cp\u003emoves effects around the screen with Object Tracking Sound, and adds a Samsung soundbar via Q-Symphony\u003c\/p\u003e\u003c\/article\u003e\n\u003carticle class=\"card feature\"\u003e\u003ch3\u003eTizen with Vision AI\u003c\/h3\u003e\n\u003cp\u003eapps, SmartThings and Matter hub duties, with security updates promised until 31 December 2031\u003c\/p\u003e\u003c\/article\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section\"\u003e\n\u003ch2\u003eWhat OLED does for contrast\u003c\/h2\u003e\n\u003cp\u003eEvery pixel makes its own light, so the panel can switch one off completely while its neighbour runs at full output. There is no backlight to leak, which is why credits, starfields and dark interiors keep their depth rather than lifting towards grey. Real Depth Enhancer works on top of that, separating the foreground subject from what sits behind it, while Color Booster Pro manages saturation as brightness climbs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section\"\u003e\n\u003ch2\u003eA 100 Hz panel tuned for gaming\u003c\/h2\u003e\n\u003cp\u003eThe panel is 100 Hz native and accepts variable refresh up to 165 Hz on all four HDMI ports, so the console is not tied to one favoured input. FreeSync Premium Pro and NVIDIA G-SYNC Compatible support cover consoles and PCs alike, HGiG keeps HDR tone mapping honest, and Game Bar puts frame rate, aspect ratio and latency on a single overlay. Super Ultra Wide Game View and Mini Map Zoom are there for PC play.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section\"\u003e\n\u003ch2\u003eConnections, sound and mounting\u003c\/h2\u003e\n\u003cp\u003eOn the 55, 65 and 77-inch sets, sources plug into a wired One Connect box that sits away from the screen, leaving one slim cable to a panel roughly 11 mm deep. The 48-inch works differently: its connections are on the set itself and the chassis is a thicker Laser Slim design. Audio is Dolby Atmos with Object Tracking Sound, and Q-Symphony lets a compatible Samsung soundbar play alongside the television speakers rather than replacing them.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul class=\"specs\"\u003e\n\u003cli\u003e\n\u003cb\u003eResolution\u003c\/b\u003e\u003cspan\u003e3840 x 2160\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePanel type\u003c\/b\u003e\u003cspan\u003eOLED (self-illuminating pixels)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProcessor\u003c\/b\u003e\u003cspan\u003eNQ4 AI Gen3 Processor\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eNative refresh rate\u003c\/b\u003e\u003cspan\u003e100 Hz native, up to 165 Hz VRR (Motion Xcelerator 165 Hz)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eHDR\u003c\/b\u003e\u003cspan\u003eOLED HDR Pro; HDR10+ Adaptive \/ Gaming; HLG. No Dolby Vision\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eUpscaling\u003c\/b\u003e\u003cspan\u003e4K AI Upscaling Pro\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eContrast enhancer\u003c\/b\u003e\u003cspan\u003eReal Depth Enhancer\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eColour\u003c\/b\u003e\u003cspan\u003eColor Booster Pro\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eFilmmaker Mode\u003c\/b\u003e\u003cspan\u003eYes\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSmart platform\u003c\/b\u003e\u003cspan\u003eTizen™ Smart TV (Tizen, Vision AI)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eTuners\u003c\/b\u003e\u003cspan\u003eDVB-T2CS2 x 2, analogue tuner, CI+ (1.4)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eHDMI\u003c\/b\u003e\u003cspan\u003e4 x HDMI, 4K 165 Hz (for HDMI 1\/2\/3\/4)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eHDMI eARC\u003c\/b\u003e\u003cspan\u003eeARC\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eEthernet (LAN)\u003c\/b\u003e\u003cspan\u003e1\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDigital audio out (optical)\u003c\/b\u003e\u003cspan\u003e1\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eWi-Fi\u003c\/b\u003e\u003cspan\u003eYes (Wi-Fi 6E)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eBluetooth\u003c\/b\u003e\u003cspan\u003eYes (5.3)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAudio features\u003c\/b\u003e\u003cspan\u003eDolby Atmos, Object Tracking Sound, Q-Symphony, Adaptive Sound Pro, Active Voice Amplifier Pro, 360 Audio\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGaming\u003c\/b\u003e\u003cspan\u003eMotion Xcelerator 165 Hz, ALLM, VRR, FreeSync Premium Pro, NVIDIA G-SYNC Compatible, HGiG, Game Bar, Gaming Hub, Super Ultra Wide Game View, Mini Map Zoom\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eStandby power\u003c\/b\u003e\u003cspan\u003e0.50 W\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSoftware support\u003c\/b\u003e\u003cspan\u003eSecurity updates until 31 December 2031\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eScreen Size\u003c\/b\u003e\u003cspan\u003e77 in\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eRefresh Rate\u003c\/b\u003e\u003cspan\u003e100 Hz (up to 165 Hz)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eEnergy Rating\u003c\/b\u003e\u003cspan\u003eF\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAnnual Energy Use (SDR)\u003c\/b\u003e\u003cspan\u003e176 kWh\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions with Stand\u003c\/b\u003e\u003cspan\u003e1716.6 x 1048.1 x 286.4 mm\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions without Stand\u003c\/b\u003e\u003cspan\u003e1716.6 x 984.1 x 11.2 mm\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eWeight with Stand\u003c\/b\u003e\u003cspan\u003e40.0 kg\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eVESA\u003c\/b\u003e\u003cspan\u003e400 x 400 mm\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAudio Output\u003c\/b\u003e\u003cspan\u003e70 W\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAudio Channels\u003c\/b\u003e\u003cspan\u003e4.2.2ch\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"verdict\"\u003e\u003cdiv class=\"verdict-h\"\u003e\u003ch2\u003eThe Verdict\u003c\/h2\u003e\u003c\/div\u003e\n\u003cdiv class=\"verdict-b\"\u003e\u003cdiv class=\"grid2\"\u003e\n\u003cdiv\u003e\n\u003ch3\u003eWhy it stands out\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePixel-level black with no backlight blooming\u003c\/li\u003e\n\u003cli\u003eAnti-reflection screen suits bright, window-heavy rooms\u003c\/li\u003e\n\u003cli\u003eUp to 165 Hz VRR on all four HDMI ports\u003c\/li\u003e\n\u003cli\u003eDolby Atmos with Object Tracking Sound built in\u003c\/li\u003e\n\u003cli\u003eSecurity updates guaranteed until 31 December 2031\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch3\u003eWorth knowing\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eThere is no Dolby Vision. Dynamic HDR is handled by HDR10+ Adaptive and HDR10+ Gaming alongside HLG, which covers most but not all streaming titles.\u003c\/li\u003e\n\u003cli\u003eThe 48-inch is a different build: no One Connect box, a thicker Laser Slim chassis and 60 W 2.1.2ch audio in place of the 70 W 4.2.2ch system.\u003c\/li\u003e\n\u003cli\u003eEnergy class is not consistent across this line, so check the label for the exact size you are ordering rather than assuming it matches its siblings.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"box\"\u003e\u003ch2\u003eWhat’s in the Box\u003c\/h2\u003e\n\u003cp\u003eThe 55, 65 and 77-inch sets ship with the television, its stand and the wired One Connect box, while the 48-inch ships as television and stand with every connection on the set itself.\u003c\/p\u003e\u003c\/section\u003e\n\u003cp class=\"fine\"\u003eModel: QE77S95HFTXXU. Specifications are based on Samsung’s published UK\/Ireland product information for this exact model and may be updated by the manufacturer.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":54615160226119,"sku":"QE77S95HFTXXU","price":4599.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/5807\/1748\/files\/uk-oled-s95-qe77s95hftxxu-553408442.png?v=1786639311","url":"https:\/\/euronics.ie\/products\/samsung-77-s95h-oled-4k-ultra-hd-hdr-smart-tv-2026-qe77s95hftxxu","provider":"Euronics Ireland","version":"1.0","type":"link"}