Samsung Bets Big on Micro RGB as the Future of Television
February 20, 2026
Samsung has officially drawn a line under its Neo QLED era. The South Korean electronics giant has unveiled three new Micro RGB television models for 2026, marking the most significant shift in its display technology strategy in over a decade. The move positions Micro RGB — not OLED, not MiniLED — as the company's flagship LCD technology going forward.
The new lineup comprises the R95H, R90H, and R85H, available in sizes ranging from 55 inches to a staggering 130 inches. At the heart of the technology is a fundamental change to how colour is produced on screen: instead of filtering white LEDs through colour layers, Micro RGB employs discrete red, green, and blue LEDs to generate colour directly. Samsung claims the approach delivers 100% BT.2020 colour coverage — a benchmark that has eluded consumer televisions until now.
Three tiers, one technology
The flagship R95H arrives with Samsung's Glare-Free coating, a Wireless One Connect box for cable-free installation, and HDR10+ Advanced certification. The mid-range R90H retains the core Micro RGB panel but drops some of the premium finishing touches, while the R85H serves as an entry point to the technology — though ""entry-level"" is a relative term in what remains a decidedly premium product category.
All three models ship with Tizen OS 10 and a commitment to seven years of software updates, a figure that puts Samsung ahead of most competitors on long-term support. For gamers, there are four HDMI 2.1 ports across the range, along with ALLM, VRR, and HGiG support as standard.
The audio angle
Samsung has also integrated Eclipsa Audio, its spatial sound technology developed in partnership with Google, across the Micro RGB lineup. The system aims to deliver immersive audio from the television's built-in speakers — though audiophiles will likely still reach for a dedicated soundbar.
What it means for the market
The Micro RGB push comes as the premium TV segment enters its most competitive period in years. LG continues to dominate the OLED conversation, Sony is preparing its own RGB MiniLED offensive under the Bravia brand, and Chinese manufacturers are pressing hard on price. Samsung's bet is that Micro RGB's colour accuracy and brightness advantages will carve out a distinct position at the top end of the market.
Pricing for the Irish and European markets has not yet been confirmed, though industry analysts expect the R85H to command a significant premium over the outgoing Neo QLED range. Availability is expected from Q2 2026.
Sources: Samsung Global Newsroom (news.samsung.com) · Tom's Guide · SamMobile
