Intelligence you can see
LG OLED evo pairs self-lit pixels with the α11 AI Processor — for a picture that's brighter, sharper and more lifelike, automatically.
Brilliant in any light
OLED evo with Brightness Booster Max lifts peak brightness far beyond early OLEDs — so highlights stay vivid and punchy, even in a bright room.
Seven generations of α AI
From the world's first OLED-dedicated processor to today's α11, LG's AI has learned from billions of images — upscaling, remastering colour and sharpening every scene in real time.
Perfected, pixel by pixel
AI reads each scene and enhances depth, clarity and colour across the whole frame — so faces, skies and fine detail all look their absolute best.
See the difference AI makes
Real-time AI remastering brings detail and dimension to every frame — watch how the picture transforms, scene by scene.
Experience LG OLED at Euronics
The world's No.1 OLED — OLED evo, α11 AI and cinema sound.
Shop LG OLED