OLED TVs · explained
Perfect black. Infinite contrast.
OLED lights every pixel individually — then switches it off completely for true black. The result is contrast, colour and depth a conventional LED TV simply can't match. Here's what that means.
The basics
What makes OLED different?
Every pixel in an OLED screen makes its own light — and switches off completely when it needs to be black. There's no backlight to leak or bloom. That's why OLED delivers perfect black, effectively infinite contrast, rich accurate colour at any angle, and a panel thin enough to sit flush to the wall.
Self-lit pixels
Each pixel makes its own light and switches off completely — no backlight, no compromise.
Perfect black
When a pixel is off, it's truly black — for depth and detail an LED screen can't reach.
Infinite contrast
Bright highlights sit right beside perfect black, with no glow or blooming around them.
What OLED gives you
Vivid, accurate colour
Over a billion colours that stay true from any seat in the room.
True from any angle
The picture holds its colour and contrast even when you sit off to the side.
Brilliant in any light
OLED evo and Brightness Booster keep highlights punchy, even in daylight.
Built for gaming
Near-instant pixel response and low input lag, with smooth high-refresh motion.
Real depth
AI adds lifelike, three-dimensional depth to faces and foreground objects.
Impossibly thin
With no backlight, OLED panels can be wafer-thin and sit almost flush to the wall.
OLED
See black like never before
Self-lit pixels switch off completely for absolute black — so contrast is effectively infinite, and every detail in a dark scene survives.
The brain
Tuned by a dedicated AI processor
An on-board AI processor reads each scene in real time — upscaling, remastering colour and sharpening detail frame by frame.
Brightness
Bright enough for any room
Modern OLED evo panels push peak brightness far higher than early OLEDs — vivid highlights that hold up even in daylight.
HDR
Every detail, light and dark
OLED HDR brings out subtle detail in the brightest highlights and the deepest shadows — exactly as the creator intended.
AI Picture
Perfected, pixel by pixel
AI Picture Pro enhances depth, clarity and colour across the whole frame — so everything you watch looks its absolute best.
The two leaders
How LG and Samsung do OLED
Both build self-lit OLED panels with a dedicated AI processor — here's the headline of each approach.
OLED evo, powered by the α (Alpha) AI processor
- Self-lit OLED evo panel — perfect black
- Brightness Booster Max for vivid highlights
- α AI Picture Pro & AI Sound Pro
- 100% colour volume, true at any angle
OLED with the NQ4 AI Gen3 processor
- Self-lit Quantum OLED panel
- NQ4 AI Gen3 processor with AI upscaling
- OLED HDR Pro for light-and-dark detail
- Real Depth Enhancer & anti-glare screen
Featured OLED TVs
View all ›
LG OLED AI 55" 4K HDR Smart TV | OLED55C54LA.AEK- 55"-60"
- 4K UHD
LG OLED AI 48" 4K HDR Smart TV | OLED48B56LA.AEK- 48"
- 4K UHD
LG OLED AI 65" 4K HDR Smart TV | OLED65B56LA.AEK- 65"+
- 4K UHD
LG OLED AI 55" 4K HDR Smart TV | OLED55B56LA.AEK- 55"-60"
- 4K UHD
LG OLED AI 65" 4K HDR Smart TV | OLED65C54LA.AEK- 65"+
- 4K UHD
LG OLED AI 48" 4K HDR Smart TV | OLED48C54LA.AEK- 48"
- 4K UHD
LG OLED AI 55" 4K HDR Smart TV | OLED55G54LW.AEK- 55"-60"
- 4K UHD
LG 48" C3 OLED EVO 4K Smart Television | OLED48C34LA.AEK- 43"-54"
- 4K UHD
Ready to upgrade?
Find your OLED TV
Browse the latest OLED TVs from LG, Samsung and more — or talk to our team for a recommendation.
