Product Highlights
Key features at a glance
Processor: α8 AI Processor 4K Gen2 with AI Picture Pro
Display Technology: OLED 4K Self-Lit Pixel Display
Gaming Technology: 120Hz Native Panel, VRR, ALLM, NVIDIA G-SYNC Compatibility and AMD FreeSync Premium
HDR Support: Dolby Vision, HDR10 and HLG
Audio Technology: Dolby Atmos, AI Sound Pro and LG Sound Sync
Smart Features: webOS Smart TV, AI Search, AI Voice ID and Personalised Recommendations
Product Highlights
Key features at a glance
Processor: α8 AI Processor 4K Gen2 with AI Picture Pro
Display Technology: OLED 4K Self-Lit Pixel Display
Gaming Technology: 120Hz Native Panel, VRR, ALLM, NVIDIA G-SYNC Compatibility and AMD FreeSync Premium
HDR Support: Dolby Vision, HDR10 and HLG
Audio Technology: Dolby Atmos, AI Sound Pro and LG Sound Sync
Smart Features: webOS Smart TV, AI Search, AI Voice ID and Personalised Recommendations
LG OLED77B65LA OLED AI 77" 4K Smart TV
The LG OLED77B65LA is designed for customers who want a truly immersive OLED viewing experience without compromise. Its 77-inch self-lit OLED panel delivers exceptional contrast, rich colour accuracy and remarkable shadow detail, helping every scene appear more natural and engaging.
Combined with LG’s α8 AI Processor 4K Gen2, the television intelligently enhances both picture and sound performance in real time. Whether watching blockbuster films, premium streaming content, live sport or gaming on the latest consoles, the OLED77B65LA is engineered to maximise every moment.
Ideal For
Home Cinema Enthusiasts
Enjoy OLED contrast, Dolby Vision HDR and an immersive large-screen viewing experience for films and streaming content.
Gaming Setups
Experience responsive gameplay with a 120Hz panel, VRR support and advanced gaming technologies for modern consoles and PCs.
Family Entertainment
The expansive 77-inch display is ideal for sport, movie nights and shared viewing across larger living spaces.
Key Features
OLED Self-Lit Pixel Technology
Every pixel operates independently to create exceptional black levels, contrast and image depth.
α8 AI Processor 4K Gen2
Advanced AI processing analyses content and automatically optimises picture and sound performance.
AI Picture Pro
Enhances detail, clarity and realism to deliver a more refined and immersive viewing experience.
Dolby Vision & Dolby Atmos
Enjoy cinematic HDR picture quality and immersive audio from compatible movies, TV shows and games.
120Hz Gaming Performance
Supports VRR, ALLM, NVIDIA G-SYNC Compatibility and AMD FreeSync Premium for smooth gameplay.
webOS Smart Platform
Access streaming services, personalised recommendations and intelligent voice features from one intuitive interface.
OLED Picture Quality That Stands Out
OLED technology enables precise pixel-level control, allowing the OLED77B65LA to deliver exceptional contrast and realistic colour reproduction. From dark cinematic scenes to bright sporting events, every image benefits from enhanced depth and accuracy.
Intelligent AI Enhancement
Powered by the α8 AI Processor 4K Gen2, the television continually analyses content and adjusts performance to optimise picture and sound quality. AI Picture Pro and AI Super Upscaling help maximise detail while maintaining a natural presentation.
Built For Modern Gaming
Support for 120Hz gameplay, Variable Refresh Rate, Auto Low Latency Mode, NVIDIA G-SYNC Compatibility and AMD FreeSync Premium helps create a responsive gaming experience for next-generation consoles and gaming PCs.
How It Compares
| Feature | LG OLED77B65LA | Typical LED TV |
|---|---|---|
| Display Technology | OLED Self-Lit Panel | LED/LCD |
| Black Levels | Pixel-Level Control | Backlight Dependent |
| Gaming Performance | 120Hz with VRR Support | Typically Lower Refresh Rates |
| HDR Support | Dolby Vision, HDR10, HLG | Varies By Model |
| AI Processing | α8 AI Processor 4K Gen2 | Varies By Model |
Strengths
- Large and immersive 77-inch OLED display
- Exceptional contrast and black level performance
- α8 AI Processor 4K Gen2 with AI enhancements
- Dolby Vision and Dolby Atmos support
- Excellent gaming features with 120Hz support
- Comprehensive webOS smart platform
Considerations
- Large screen size benefits from generous viewing distances
- Premium OLED technology sits within the higher-end TV category
- A dedicated sound system can further enhance cinematic audio performance
Compare Similar Models
| Price | €3,599.99 | €2,069.00 | €2,899.99 | €3,999.99 |
| Brand | LG | — | — | LG |
| Model | OLED77B65LA | — | — | OLED77G54LW |
| Screen Size | 77 inch | 65 inches | 77 inches | 77 inch (195.6 cm) |
| Display | OLED 4K | — | — | — |
| Refresh Rate | 120 Hz | 120 Hz | 120 Hz | 120 Hz native (VRR up to 165 Hz) |
| Processor | α8 AI Processor 4K Gen2 | — | — | α11 AI Processor Gen2 |
| OS | webOS 25 | — | — | — |
| HDR | Dolby Vision, HDR10, HLG | Dolby Vision, HDR10, HLG | Dolby Vision, HDR10, HLG | Dolby Vision, HDR10, HLG, Filmmaker Mode |
| Audio | 20 W, Dolby Atmos | — | — | — |
| HDMI | 4 x HDMI 2.1 | — | — | — |
| USB | 2 x USB | — | — | — |
| Wi-Fi | Wi-Fi 5 | Yes | Yes | — |
Product Highlights
Key features at a glance
Processor: α8 AI Processor 4K Gen2 with AI Picture Pro
Display Technology: OLED 4K Self-Lit Pixel Display
Gaming Technology: 120Hz Native Panel, VRR, ALLM, NVIDIA G-SYNC Compatibility and AMD FreeSync Premium
HDR Support: Dolby Vision, HDR10 and HLG
Audio Technology: Dolby Atmos, AI Sound Pro and LG Sound Sync
Smart Features: webOS Smart TV, AI Search, AI Voice ID and Personalised Recommendations
