LG 77-inch B6 Series 4K Ultra HD Smart OLED TV | OLED77B65LA.AEI
LG 77-inch B6 Series 4K Ultra HD Smart OLED TV | OLED77B65LA.AEI
LG 77-inch B6 Series 4K Ultra HD Smart OLED TV | OLED77B65LA.AEI
LG 77-inch B6 Series 4K Ultra HD Smart OLED TV | OLED77B65LA.AEI
LG 77-inch B6 Series 4K Ultra HD Smart OLED TV | OLED77B65LA.AEI
LG 77-inch B6 Series 4K Ultra HD Smart OLED TV | OLED77B65LA.AEI
LG 77-inch B6 Series 4K Ultra HD Smart OLED TV | OLED77B65LA.AEI
LG 77-inch B6 Series 4K Ultra HD Smart OLED TV | OLED77B65LA.AEI
LG 77-inch B6 Series 4K Ultra HD Smart OLED TV | OLED77B65LA.AEI
LG 77-inch B6 Series 4K Ultra HD Smart OLED TV | OLED77B65LA.AEI
LG 77-inch B6 Series 4K Ultra HD Smart OLED TV | OLED77B65LA.AEI
LG 77-inch B6 Series 4K Ultra HD Smart OLED TV | OLED77B65LA.AEI
LG 77-inch B6 Series 4K Ultra HD Smart OLED TV | OLED77B65LA.AEI
LGProduct code OLED77B65LA.AEI

LG 77-inch B6 Series 4K Ultra HD Smart OLED TV

Screen size: 77"

48"€1,14955"€1,32965"€1,79977"€2,49983"€3,399
€2,499+ €34.99 delivery
In stock
Delivered nationwide Delivery €34.99, so €2,533.99 in total
Delivery & returnsYour legal guarantee rights WEEE recycling

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Description

LG 77-inch B6 Series 4K Ultra HD Smart OLED TV, Black · product code OLED77B65LA.AEI

The LG OLED77B65LA brings together LG’s acclaimed OLED technology and intelligent AI-powered processing to deliver a premium large-screen entertainment experience. Its expansive 77-inch OLED display uses self-lit pixels to produce exceptional contrast, perfect black levels and rich, natural colour reproduction, creating a more immersive viewing experience across films, sport and streaming content. Powered by the α8 AI Processor 4K Gen2, the television continuously optimises picture and sound quality, helping every scene appear sharper, more detailed and more lifelike.

Designed for modern home entertainment, the OLED77B65LA combines cinematic picture quality with advanced gaming features and intuitive smart functionality. The 120Hz native panel supports Variable Refresh Rate, NVIDIA G-SYNC Compatibility, AMD FreeSync Premium and Auto Low Latency Mode for smooth and responsive gameplay on compatible consoles and gaming PCs. Dolby Vision and Dolby Atmos support enhance immersion further, while LG’s webOS platform provides quick access to leading streaming services, personalised recommendations and intelligent voice features. The result is a versatile OLED television built to excel across every type of content.

At a glance

  • Processorα8 AI Processor 4K Gen2 with AI Picture Pro
  • Display TechnologyOLED 4K Self-Lit Pixel Display
  • Gaming Technology120Hz Native Panel, VRR, ALLM, NVIDIA G-SYNC Compatibility and AMD FreeSync Premium
  • HDR SupportDolby Vision, HDR10 and HLG
  • Audio TechnologyDolby Atmos, AI Sound Pro and LG Sound Sync
  • Smart FeatureswebOS Smart TV, AI Search, AI Voice ID and Personalised Recommendations
See full specifications
Full description
Home Entertainment / Televisions / OLED TVs

LG OLED77B65LA OLED AI 77" 4K Smart TV

A premium 77-inch OLED television powered by the α8 AI Processor 4K Gen2, combining cinematic picture quality, intelligent optimisation and advanced gaming performance.
77" Screen Size
OLED 4K Display Technology
120Hz Native Refresh Rate
webOS Smart Platform

The LG OLED77B65LA is designed for customers who want a truly immersive OLED viewing experience without compromise. Its 77-inch self-lit OLED panel delivers exceptional contrast, rich colour accuracy and remarkable shadow detail, helping every scene appear more natural and engaging.

Combined with LG’s α8 AI Processor 4K Gen2, the television intelligently enhances both picture and sound performance in real time. Whether watching blockbuster films, premium streaming content, live sport or gaming on the latest consoles, the OLED77B65LA is engineered to maximise every moment.

"Combining OLED precision, advanced AI processing and a large 77-inch screen, the OLED77B65LA delivers an outstanding home entertainment experience."

Ideal For

Home Cinema Enthusiasts

Enjoy OLED contrast, Dolby Vision HDR and an immersive large-screen viewing experience for films and streaming content.

Gaming Setups

Experience responsive gameplay with a 120Hz panel, VRR support and advanced gaming technologies for modern consoles and PCs.

Family Entertainment

The expansive 77-inch display is ideal for sport, movie nights and shared viewing across larger living spaces.

Key Features

OLED Self-Lit Pixel Technology

Every pixel operates independently to create exceptional black levels, contrast and image depth.

α8 AI Processor 4K Gen2

Advanced AI processing analyses content and automatically optimises picture and sound performance.

AI Picture Pro

Enhances detail, clarity and realism to deliver a more refined and immersive viewing experience.

Dolby Vision & Dolby Atmos

Enjoy cinematic HDR picture quality and immersive audio from compatible movies, TV shows and games.

120Hz Gaming Performance

Supports VRR, ALLM, NVIDIA G-SYNC Compatibility and AMD FreeSync Premium for smooth gameplay.

webOS Smart Platform

Access streaming services, personalised recommendations and intelligent voice features from one intuitive interface.

OLED Picture Quality That Stands Out

OLED technology enables precise pixel-level control, allowing the OLED77B65LA to deliver exceptional contrast and realistic colour reproduction. From dark cinematic scenes to bright sporting events, every image benefits from enhanced depth and accuracy.

Intelligent AI Enhancement

Powered by the α8 AI Processor 4K Gen2, the television continually analyses content and adjusts performance to optimise picture and sound quality. AI Picture Pro and AI Super Upscaling help maximise detail while maintaining a natural presentation.

Built For Modern Gaming

Support for 120Hz gameplay, Variable Refresh Rate, Auto Low Latency Mode, NVIDIA G-SYNC Compatibility and AMD FreeSync Premium helps create a responsive gaming experience for next-generation consoles and gaming PCs.

How It Compares

Feature LG OLED77B65LA Typical LED TV
Display Technology OLED Self-Lit Panel LED/LCD
Black Levels Pixel-Level Control Backlight Dependent
Gaming Performance 120Hz with VRR Support Typically Lower Refresh Rates
HDR Support Dolby Vision, HDR10, HLG Varies By Model
AI Processing α8 AI Processor 4K Gen2 Varies By Model
The Verdict

Strengths

  • Large and immersive 77-inch OLED display
  • Exceptional contrast and black level performance
  • α8 AI Processor 4K Gen2 with AI enhancements
  • Dolby Vision and Dolby Atmos support
  • Excellent gaming features with 120Hz support
  • Comprehensive webOS smart platform

Considerations

  • Large screen size benefits from generous viewing distances
  • Premium OLED technology sits within the higher-end TV category
  • A dedicated sound system can further enhance cinematic audio performance
Compare

How it compares

Compared with 2 similar models, from €1,499 to €2,499.

Same on all 3:Resolution: 4K UHDPanel type: OLEDHDMI ports: 4 See full specifications

Specifications

LG 77-inch B6 Series 4K Ultra HD Smart OLED TV, product code OLED77B65LA.AEI.

Product overview

BrandLG
ModelOLED77B65LA
ColourBlack
Product codeOLED77B65LA.AEI

Performance

Processorα8 AI Processor 4K Gen2

Display

Screen Size77 inch
DisplayOLED 4K
Refresh Rate120 Hz
HDRDolby Vision, HDR10, HLG

Sound

Audio20 W, Dolby Atmos

Connectivity

HDMI4 x HDMI 2.1
USB2 x USB
Wi-FiWi-Fi 5
BluetoothBluetooth 5.1

Energy and noise

Energy Rating (SDR)E
Energy Rating (HDR)G

Dimensions and installation

VESA300 x 200 mm

More details

OSwebOS 25

Reviews

LG 77-inch B6 Series 4K Ultra HD Smart OLED TV in Black.

Reviews from verified buyers

Reviews of this model are collected by Feefo from people who bought it.

Euronics on Feefo Independent reviews of our service. Read service reviews

Delivery & returns

Delivery

Large item delivery €34.99. €2,533.99 including delivery.

Full delivery information

Returns

Changed your mind? Online orders can be cancelled within 14 days of delivery under EU distance-selling rules. Faulty goods are covered by your statutory consumer rights, in addition to any manufacturer warranty.

Refunds & returns policy

Your rights

Know where you stand if something goes wrong.

Your legal guarantee rights Warranty & your rights

Recycling

How to recycle your old electricals under the WEEE scheme.

WEEE recycling
Warranty & support

Warranty and your rights

By law you are entitled to remedies from the seller, free of charge, if goods are not in conformity with the contract. Those rights are not affected by any manufacturer warranty.

Your legal guarantee: the official EU notice

EU notice: Legal guarantee. Minimum two-year legal guarantee protection for goods sold in the European Union. The full text of the notice is available below.

Tap the notice to open it full size, or read the text version below.

europa.eu/youreurope/guarantees Open the notice full size

In Ireland the two-year period is a minimum. The six-year limitation period in which consumers in Ireland can raise a problem with goods is not affected.

Read the notice as text

Legal guarantee

Minimum two-year legal guarantee protection for goods sold in the European Union.

Consumers can claim their rights under the legal guarantee of conformity, for example if goods:

  • do not match the description;
  • do not function as intended.

Sellers are liable for any lack of conformity which existed when the goods were delivered, and which becomes apparent within the legal guarantee period. Sellers in such a situation are required to offer:

  • free repair or free replacement;
  • in some cases, a price reduction or full reimbursement.

Some countries have a longer legal guarantee period. For second-hand goods, a shorter period may apply, but not less than one year.

For more information on your rights in a specific country, scan the QR code below or ask the seller. europa.eu/youreurope/guarantees

What to do if you receive non-conforming goods:

  1. Contact the seller as soon as possible to report the issue;
  2. Provide proof of purchase, such as a receipt, invoice, or bank statement.

Sellers and producers may also offer commercial guarantees, which apply independently from the legal guarantee. For example, you may see this GARAN label representing a commercial guarantee of durability offered by the producer at no additional cost and covering the entire good.

Recycling your old electricals

Recycling your old electricals

Waste Electrical and Electronic Equipment (WEEE) is taken back free of charge on a one-for-one, like-for-like basis. Waste batteries including rechargeable batteries are taken back free of charge. You are not obliged to make any purchase when returning old batteries. Each local authority must also accept household WEEE and small batteries free of charge at its recycling facilities. All WEEE and waste batteries must be recycled and should not be placed in any of your household wheelie bins. Make sure you always recycle all your old electrical goods and batteries.

Take-back is available at Euronics member stores. Find your nearest store or see how take-back works, including collection when we deliver a large appliance.

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