Product Highlights
Key features at a glance
Processor: α8 AI Processor 4K Gen2 with AI Picture Pro
Display Technology: OLED 4K Self-Lit Pixel Display
Gaming Technology: 120Hz Native Panel, VRR, ALLM, NVIDIA G-SYNC Compatibility and AMD FreeSync Premium
HDR Support: Dolby Vision, HDR10 and HLG
Audio Technology: Dolby Atmos, AI Sound Pro, LG Sound Sync and WOW Orchestra
Smart Features: webOS, AI Search, AI Voice ID, AI Chatbot and Personalised Recommendations
Product Highlights
Key features at a glance
Processor: α8 AI Processor 4K Gen2 with AI Picture Pro
Display Technology: OLED 4K Self-Lit Pixel Display
Gaming Technology: 120Hz Native Panel, VRR, ALLM, NVIDIA G-SYNC Compatibility and AMD FreeSync Premium
HDR Support: Dolby Vision, HDR10 and HLG
Audio Technology: Dolby Atmos, AI Sound Pro, LG Sound Sync and WOW Orchestra
Smart Features: webOS, AI Search, AI Voice ID, AI Chatbot and Personalised Recommendations
LG OLED77B6ELC OLED AI 77" 4K Smart TV
The LG OLED77B6ELC is built for customers who want a truly immersive large-screen entertainment experience. Its self-lit OLED display delivers exceptional contrast, perfect black levels and outstanding colour accuracy, helping every scene appear richer, deeper and more realistic.
Powered by LG's α8 AI Processor 4K Gen2, the television intelligently analyses content and optimises both picture and sound performance in real time. Whether you're watching blockbuster films, streaming premium content, following live sport or gaming on the latest hardware, the OLED77B6ELC is designed to maximise every moment.
Ideal For
Home Cinema Enthusiasts
Enjoy OLED contrast, Dolby Vision HDR and an immersive large-screen experience for films and premium streaming content.
Gaming Setups
Experience smooth gameplay with a 120Hz panel, VRR support and advanced gaming technologies for consoles and gaming PCs.
Family Entertainment
The expansive 77-inch display is ideal for movie nights, sport and shared viewing across larger living spaces.
Key Features
OLED Self-Lit Pixel Technology
Every pixel illuminates independently to create exceptional black levels, contrast and image depth.
α8 AI Processor 4K Gen2
Advanced AI processing automatically enhances picture and sound performance based on the content being viewed.
AI Picture Pro
Improves detail, clarity and realism to deliver a more immersive and refined viewing experience.
Dolby Vision & Dolby Atmos
Enjoy cinematic HDR picture quality and immersive sound from compatible movies, shows and games.
120Hz Gaming Performance
Supports VRR, ALLM, NVIDIA G-SYNC Compatibility and AMD FreeSync Premium for responsive gameplay.
webOS Smart Platform
Access streaming services, personalised recommendations and intelligent voice features through one intuitive interface.
OLED Picture Quality That Transforms Entertainment
OLED technology enables pixel-level illumination, helping the OLED77B6ELC produce exceptional contrast and realistic colour reproduction. From dark cinematic scenes to fast-moving sporting action, every image benefits from enhanced depth and precision.
Smarter Viewing Through AI
The α8 AI Processor 4K Gen2 continuously analyses content to optimise performance. AI Picture Pro and AI Super Upscaling work together to improve image quality, while AI-driven audio processing helps create a more immersive listening experience.
Ready For Next-Generation Gaming
Support for 120Hz gameplay, Variable Refresh Rate, Auto Low Latency Mode, NVIDIA G-SYNC Compatibility and AMD FreeSync Premium helps deliver fluid and responsive gaming performance across the latest consoles and gaming PCs.
How It Compares
| Feature | LG OLED77B6ELC | Typical LED TV |
|---|---|---|
| Display Technology | OLED Self-Lit Panel | LED/LCD |
| Black Levels | Pixel-Level Control | Backlight Dependent |
| Gaming Performance | 120Hz with VRR Support | Typically Lower Refresh Rates |
| HDR Support | Dolby Vision, HDR10, HLG | Varies By Model |
| AI Processing | α8 AI Processor 4K Gen2 | Varies By Model |
Strengths
- Large and immersive 77-inch OLED display
- Exceptional contrast and perfect black levels
- α8 AI Processor 4K Gen2 with AI enhancements
- Dolby Vision and Dolby Atmos support
- Excellent gaming features with 120Hz support
- Comprehensive webOS smart platform
Considerations
- Large screen size benefits from generous viewing distances
- Premium OLED technology sits within the higher-end TV category
- A dedicated sound system can further enhance cinematic audio performance
Compare Similar Models
| Price | €3,399.99 | €1,754.00 | €2,069.00 | €2,899.99 |
| Brand | LG | LG | — | — |
| Model | OLED77B6ELC | OLED55G54LW.AEK | — | — |
| Screen Size | 77 inch | — | 65 inches | 77 inches |
| Display | OLED 4K | — | — | — |
| Refresh Rate | 120 Hz | — | 120 Hz | 120 Hz |
| Processor | α8 AI Processor 4K Gen2 | α11 AI Processor 4K Gen2 | — | — |
| OS | webOS 25 | — | — | — |
| HDR | Dolby Vision, HDR10, HLG | — | Dolby Vision, HDR10, HLG | Dolby Vision, HDR10, HLG |
| Audio | 20 W, Dolby Atmos | — | — | — |
| HDMI | 4 x HDMI 2.1 | — | — | — |
| USB | 2 x USB | — | — | — |
| Wi-Fi | Wi-Fi 5 | — | Yes | Yes |
Product Highlights
Key features at a glance
Processor: α8 AI Processor 4K Gen2 with AI Picture Pro
Display Technology: OLED 4K Self-Lit Pixel Display
Gaming Technology: 120Hz Native Panel, VRR, ALLM, NVIDIA G-SYNC Compatibility and AMD FreeSync Premium
HDR Support: Dolby Vision, HDR10 and HLG
Audio Technology: Dolby Atmos, AI Sound Pro, LG Sound Sync and WOW Orchestra
Smart Features: webOS, AI Search, AI Voice ID, AI Chatbot and Personalised Recommendations
