Product Highlights
Key features at a glance
Display Technology: OLED evo with Hyper Radiant Colour Technology and advanced brightness enhancement
Processor: Alpha 11 AI Processor Gen3 with AI Picture Pro and AI upscaling technologies
HDR Technology: Dolby Vision, HDR10 Pro and HLG compatibility
Gaming Features: 4K 165Hz support, VRR, ALLM, NVIDIA G-SYNC and AMD FreeSync Premium
Audio Technology: Dolby Atmos support with AI Sound Pro audio processing
Smart Platform: webOS 26 with voice control, streaming apps and personalised AI features
Product Highlights
Key features at a glance
Display Technology: OLED evo with Hyper Radiant Colour Technology and advanced brightness enhancement
Processor: Alpha 11 AI Processor Gen3 with AI Picture Pro and AI upscaling technologies
HDR Technology: Dolby Vision, HDR10 Pro and HLG compatibility
Gaming Features: 4K 165Hz support, VRR, ALLM, NVIDIA G-SYNC and AMD FreeSync Premium
Audio Technology: Dolby Atmos support with AI Sound Pro audio processing
Smart Platform: webOS 26 with voice control, streaming apps and personalised AI features
LG OLED77G64LW 77" OLED evo AI G6 4K Smart TV
The LG OLED77G64LW is built for customers who demand flagship-level picture quality and contemporary design. Combining OLED evo technology with LG’s latest AI processing, it delivers stunning contrast, vibrant colour and exceptional detail across everything from blockbuster films to live sport.
Its flush-fit Gallery design allows the television to sit close to the wall for a premium integrated look, while Dolby Vision, Dolby Atmos and advanced gaming technologies ensure it performs as impressively as it looks.
Ideal For
Home Cinema Enthusiasts
Enjoy OLED contrast, Dolby Vision HDR and immersive Dolby Atmos support for a more cinematic viewing experience.
Modern Living Spaces
The Gallery design creates a sophisticated wall-mounted appearance that blends seamlessly into contemporary interiors.
Next-Generation Gaming
Advanced gaming support helps unlock smoother, more responsive gameplay from consoles and gaming PCs.
Key Features
OLED evo Technology
Self-lit pixels provide outstanding contrast, deep blacks and precise image control scene by scene.
Alpha 11 AI Processor Gen3
Advanced AI processing enhances clarity, detail, upscaling and overall picture performance.
Hyper Radiant Colour Technology
Improves brightness and colour intensity to deliver more impactful and realistic images.
Dolby Vision & Dolby Atmos
Enjoy cinema-inspired HDR visuals and immersive sound support for films and streaming content.
4K 165Hz Gaming Support
Supports ultra-smooth gameplay with VRR, G-SYNC, FreeSync Premium and HDMI 2.1 connectivity.
Gallery Wall Design
Supplied wall bracket enables an elegant flush-fit installation for a premium finish.
Brighter OLED Performance
The G6 Series introduces LG’s latest OLED evo technologies, including Hyper Radiant Colour Technology and Brightness Booster Ultra, helping maintain exceptional brightness, colour depth and image accuracy across a wide range of content.
AI-Powered Picture & Sound
The Alpha 11 AI Processor Gen3 has been specifically developed for OLED technology. It intelligently optimises images and audio in real time, helping content look sharper and sound more immersive regardless of source quality.
Built For Gaming Excellence
With support for up to 4K 165Hz gaming, ultra-fast response times and advanced variable refresh technologies, the OLED77G64LW is engineered to deliver a premium gaming experience with reduced motion blur and improved responsiveness.
How It Compares
| Feature | LG OLED77G64LW | Typical Premium TV |
|---|---|---|
| Display Technology | OLED evo | LED / Mini LED |
| Gaming Support | 4K up to 165Hz | Typically 120Hz |
| Contrast Control | Self-lit pixels | Backlight controlled |
| Design | Gallery flush-fit | Traditional stand design |
| HDR Format | Dolby Vision | Varies by model |
Strengths
- Flagship OLED evo picture quality
- Alpha 11 AI Processor Gen3
- Premium flush-fit Gallery design
- Excellent gaming specification
- Dolby Vision and Dolby Atmos support
- Advanced smart TV functionality
Considerations
- Designed primarily for wall-mounted installation
- Large screen size benefits from adequate viewing distance
- A dedicated sound system can further enhance cinematic performance
What's in the Box
- LG OLED77G64LW OLED evo TV
- AI Magic Remote
- Flush-fit wall mounting bracket
- Power cable
- User documentation
Compare Similar Models
| Price | €4,799.99 | €2,899.99 | €3,999.99 | €6,299.99 |
| Brand | LG | — | LG | — |
| Model | OLED77G64LW | — | OLED77G54LW | OLED83G54LW |
| Screen Size | 77 inch | 77 inches | 77 inch (195.6 cm) | — |
| Resolution | 4K Ultra HD | 4K Ultra HD (3840 x 2160) | 3,840 × 2,160 | — |
| Display Technology | OLED evo | — | — | — |
| Refresh Rate | 120 Hz | 120 Hz | 120 Hz native (VRR up to 165 Hz) | 120 Hz Native (VRR 165 Hz) |
| Processor | α11 AI Processor 4K Gen3 | — | α11 AI Processor Gen2 | — |
| HDR | Dolby Vision, HDR10 Pro, HLG | Dolby Vision, HDR10, HLG | Dolby Vision, HDR10, HLG, Filmmaker Mode | — |
| Audio | 60W, Dolby Atmos | — | — | — |
| Operating System | webOS | webOS | webOS 25 | — |
| HDMI | 4 x HDMI 2.1 | — | — | — |
| USB | 3 x USB 2.0 | — | — | — |
Product Highlights
Key features at a glance
Display Technology: OLED evo with Hyper Radiant Colour Technology and advanced brightness enhancement
Processor: Alpha 11 AI Processor Gen3 with AI Picture Pro and AI upscaling technologies
HDR Technology: Dolby Vision, HDR10 Pro and HLG compatibility
Gaming Features: 4K 165Hz support, VRR, ALLM, NVIDIA G-SYNC and AMD FreeSync Premium
Audio Technology: Dolby Atmos support with AI Sound Pro audio processing
Smart Platform: webOS 26 with voice control, streaming apps and personalised AI features
