Big rooms and long viewing distances
A 98-inch screen needs space in front of it. Given the distance, the Supersize Picture Enhancer and 4K AI Upscaling do their job and the image holds together.
Samsung 98" U9000H 4K Ultra HD HDR Smart TV (2026)
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98 in
Screen size
The screen size, measured diagonally in inches.
LED LCD (Crystal UHD)
Display
The panel technology. OLED and QLED deliver richer contrast and colour than standard LED.
3840 x 2160
Resolution
The screen's pixel detail. 4K (Ultra HD) is the current standard for sharp, crisp images.
144 Hz VRR (100 Hz Native)
Refresh rate
How many times the screen updates each second. Higher rates look smoother for sport and gaming.
At a glance
NQ4 AI Gen2 processor
runs 4K AI Upscaling, Auto HDR Remastering and AI Customization on top of the panel
Supersize Picture Enhancer
processing tuned specifically for a screen of this diagonal rather than carried over from smaller sets
100 Hz native panel
with Motion Xcelerator 144 Hz, variable refresh up to 144 Hz and a 240 Hz dual line gaming mode
SmartThings and Matter hub
a full smart home hub built in, with far-field voice, Alexa, Bixby and webcam support
Supreme UHD Dimming
backlight control paired with Colour Booster Pro and Real Depth Enhancer for contrast at this size
Gaming Hub and Game Bar
with Super Ultra Wide Game View, Mini Map Zoom and AI Gaming Optimizer alongside FreeSync Premium
Product Summary
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TelevisionSamsung 98" U9000H 4K Ultra HD HDR Smart TV (2026)
€2,199.00
TelevisionSamsung 98" U9000H 4K Ultra HD HDR Smart TV (2026)
€2,199.00
Bundle total:
You save:
At a glance
NQ4 AI Gen2 processor
runs 4K AI Upscaling, Auto HDR Remastering and AI Customization on top of the panel
Supersize Picture Enhancer
processing tuned specifically for a screen of this diagonal rather than carried over from smaller sets
100 Hz native panel
with Motion Xcelerator 144 Hz, variable refresh up to 144 Hz and a 240 Hz dual line gaming mode
SmartThings and Matter hub
a full smart home hub built in, with far-field voice, Alexa, Bixby and webcam support
Supreme UHD Dimming
backlight control paired with Colour Booster Pro and Real Depth Enhancer for contrast at this size
Gaming Hub and Game Bar
with Super Ultra Wide Game View, Mini Map Zoom and AI Gaming Optimizer alongside FreeSync Premium
98 in
Screen size
The screen size, measured diagonally in inches.
LED LCD (Crystal UHD)
Display
The panel technology. OLED and QLED deliver richer contrast and colour than standard LED.
3840 x 2160
Resolution
The screen's pixel detail. 4K (Ultra HD) is the current standard for sharp, crisp images.
144 Hz VRR (100 Hz Native)
Refresh rate
How many times the screen updates each second. Higher rates look smoother for sport and gaming.
Product Summary
Samsung · U9000H · 2026
98" U9000H 4K Ultra HD HDR Smart TV
The U9000H is Samsung's supersize Crystal UHD screen: a 100 Hz 4K panel with the NQ4 AI Gen2 processor, 144 Hz variable refresh and a Supersize Picture Enhancer.
98"Screen size
4K Ultra HDResolution
144 Hz VRR (100 Hz Native)Refresh rate
FEnergy rating
At 98 inches this is a piece of furniture as much as a television. It is 2.18 m wide, 53.4 kg with the stand, and the specification steps up to match the diagonal: an NQ4 AI Gen2 processor, a 100 Hz native panel and Supreme UHD Dimming, with a Supersize Picture Enhancer tuned specifically for a screen this large.
Spreading 3840 x 2160 pixels over 98 inches puts more weight on processing than on the panel count, which is where 4K AI Upscaling, Colour Booster Pro and Real Depth Enhancer come in. Gaming is taken seriously too: 144 Hz variable refresh, FreeSync Premium, Game Bar and Super Ultra Wide Game View across three HDMI inputs.
Scale is the whole argument here, and the 100 Hz panel, 144 Hz gaming support and NQ4 AI Gen2 processing are what keep that scale convincing up close.
About this size: Samsung's UK code for this set is UE98U9000HKXXU. A version with an extra zero, UE98U90000HKXXU, appears in some listings and does not exist.
Ideal For
Sport and match-day gatherings
The 100 Hz native panel and Motion Xcelerator 144 Hz handle fast pans better than the entry Crystal UHD sets, and Multi-View can carry two feeds at once.
Console gaming on a wall
Three HDMI inputs accept 4K at 144 Hz, with FreeSync Premium, Game Motion Plus, Dynamic Black EQ and a Game Bar for changing settings mid-session.
Key Features
NQ4 AI Gen2 processor
runs 4K AI Upscaling, Auto HDR Remastering and AI Customization on top of the panel
Supersize Picture Enhancer
processing tuned specifically for a screen of this diagonal rather than carried over from smaller sets
100 Hz native panel
with Motion Xcelerator 144 Hz, variable refresh up to 144 Hz and a 240 Hz dual line gaming mode
SmartThings and Matter hub
a full smart home hub built in, with far-field voice, Alexa, Bixby and webcam support
Supreme UHD Dimming
backlight control paired with Colour Booster Pro and Real Depth Enhancer for contrast at this size
Gaming Hub and Game Bar
with Super Ultra Wide Game View, Mini Map Zoom and AI Gaming Optimizer alongside FreeSync Premium
Why the processing matters at 98 inches
A 3840 x 2160 grid stretched across 98 inches gives you large pixels, so what the processor does with the signal counts for more than it would on a 55-inch set. The NQ4 AI Gen2 chip runs 4K AI Upscaling and Auto HDR Remastering, and the Supersize Picture Enhancer is Samsung's own answer to the problem, tuned for this diagonal. Colour Booster Pro, Real Depth Enhancer and Supreme UHD Dimming fill in colour and contrast.
Gaming at the top of the line
The panel is 100 Hz native with Motion Xcelerator 144 Hz, and all three HDMI inputs accept 4K at 144 Hz. FreeSync Premium keeps frames tear-free, Game Motion Plus and Dynamic Black EQ adjust the picture for play, and the Game Bar puts the settings one button away. Super Ultra Wide Game View and Mini Map Zoom are aimed at PC players. AI Auto Game Mode switches modes when a console wakes.
Getting it into the room
Plan the delivery before you buy. The set is 2181 mm wide and 1298 mm tall on its stand, 53.4 kg with the stand fitted and 51.8 kg without, and the wall pattern is 600 x 400 mm. Measure doorways, the stairwell and the run of furniture it will sit on. Panel depth without the stand is 63.5 mm, so a flush wall mount is realistic if the fixing is sound.
Specifications
- Panel typeLED LCD (Crystal UHD)
- Resolution3840 x 2160
- ProcessorNQ4 AI Gen2 Processor
- Refresh rate144 Hz VRR (100 Hz Native)
- Motion technologyMotion Xcelerator 144 Hz
- HDRHDR+
- HDR10+Support
- Upscaling4K AI Upscaling
- Local dimmingSupreme UHD Dimming
- Sound output (RMS)20 W
- Speaker channels2ch
- Object Tracking SoundOTS Lite
- Q-SymphonyYes
- Operating systemTizen™ Smart TV
- Gaming HubYes (KR, US, CA, BR, GB, FR, DE, IT, ES, MX, AU)
- VRRYes
- Digital tunerDVB-T2C
- HDMI ports3
- HDMI max signal4K 144 Hz (for HDMI 1/2/3)
- HDMI ARC/eARCeARC
- USB2 x USB-A
- Wi-FiYes (Wi-Fi 5)
- Screen Size98 in
- Energy RatingF
- Annual Energy Use (SDR)175 kWh/1000h
- Dimensions with Stand2181.1 x 1298.2 x 402.3 mm
- Dimensions without Stand2181.1 x 1244.1 x 63.5 mm
- Weight with Stand53.4 kg
- VESA600.0 x 400.0 mm
- Audio Output20 W
- Audio Channels2ch
The Verdict
Why it stands out
- NQ4 AI Gen2 processing with 4K AI Upscaling
- 100 Hz panel with 144 Hz gaming support
- Supersize Picture Enhancer tuned for this diagonal
- SmartThings and Matter hub with far-field voice
- Three HDMI inputs at 4K 144 Hz with eARC
Worth knowing
- Audio is 20 W across two channels, the same as Samsung's entry sets, which is modest for a 98-inch screen, so plan for a soundbar.
- This is an LED LCD with Supreme UHD Dimming rather than a self-emissive panel, so a dark room will show the limits of backlight control.
- At 53.4 kg and 2.18 m wide it needs two people, a measured route into the room and a 600 x 400 mm bracket rated for the weight.
What’s in the Box
Samsung does not itemise the carton for this model, so expect the television, its stand components and fixings and a remote control, and confirm the full accessory list with the packaging insert on delivery.
Model: UE98U9000HKXXU. Specifications are based on Samsung’s published UK/Ireland product information for this exact model and may be updated by the manufacturer.
Panel type
LED LCD (Crystal UHD)
Resolution
3840 x 2160
Processor
NQ4 AI Gen2 Processor
Refresh rate
144 Hz VRR (100 Hz Native)
Motion technology
Motion Xcelerator 144 Hz
HDR
HDR+
HDR10+
Support
Upscaling
4K AI Upscaling
Local dimming
Supreme UHD Dimming
Sound output (RMS)
20 W
Speaker channels
2ch
Object Tracking Sound
OTS Lite
Q-Symphony
Yes
Operating system
Tizen™ Smart TV
Gaming Hub
Yes (KR, US, CA, BR, GB, FR, DE, IT, ES, MX, AU)
VRR
Yes
Digital tuner
DVB-T2C
HDMI ports
3
HDMI max signal
4K 144 Hz (for HDMI 1/2/3)
HDMI ARC/eARC
eARC
USB
2 x USB-A
Wi-Fi
Yes (Wi-Fi 5)
Screen Size
98 in
Energy Rating
F
Annual Energy Use (SDR)
175 kWh/1000h
Dimensions with Stand
2181.1 x 1298.2 x 402.3 mm
Dimensions without Stand
2181.1 x 1244.1 x 63.5 mm
Weight with Stand
53.4 kg
VESA
600.0 x 400.0 mm
Audio Output
20 W
Audio Channels
2ch
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| Specification | Samsung 98" U9000H 4K Ultra HD HDR Smart TV (2026) | Samsung 65" The Frame Pro 4K Ultra HD HDR Smart TV (2026) | Samsung 55" The Frame Pro 4K Ultra HD HDR Smart TV (2026) | Samsung 65" The Frame 4K Ultra HD HDR Smart TV (2026) |
|---|---|---|---|---|
| Screen size | 98" | 65" | 55" | 65" |
| Energy rating | F | F | F | F |
Recommended for your TV
Great accessories to enhance your viewing experience.
Complete your TV setup
Select useful accessories to complete your setup.
Your TV
TelevisionSamsung 98" U9000H 4K Ultra HD HDR Smart TV (2026)
€2,199.00
TelevisionSamsung 98" U9000H 4K Ultra HD HDR Smart TV (2026)
€2,199.00
Bundle total:
You save:
At a glance
NQ4 AI Gen2 processor
runs 4K AI Upscaling, Auto HDR Remastering and AI Customization on top of the panel
Supersize Picture Enhancer
processing tuned specifically for a screen of this diagonal rather than carried over from smaller sets
100 Hz native panel
with Motion Xcelerator 144 Hz, variable refresh up to 144 Hz and a 240 Hz dual line gaming mode
SmartThings and Matter hub
a full smart home hub built in, with far-field voice, Alexa, Bixby and webcam support
Supreme UHD Dimming
backlight control paired with Colour Booster Pro and Real Depth Enhancer for contrast at this size
Gaming Hub and Game Bar
with Super Ultra Wide Game View, Mini Map Zoom and AI Gaming Optimizer alongside FreeSync Premium
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Energy efficiency
F
Energy ratingEU energy label scale
Why you’ll love it
The U9000H is Samsung's supersize Crystal UHD screen: a 100 Hz 4K panel with the NQ4 AI Gen2 processor, 144 Hz variable refresh and a Supersize Picture Enhancer.
- Panel typeLED LCD (Crystal UHD)
- Resolution3840 x 2160
- ProcessorNQ4 AI Gen2 Processor
- Refresh rate144 Hz VRR (100 Hz Native)
- Motion technologyMotion Xcelerator 144 Hz