Samsung UE98U9000HKXXU 98-inch U9000H
Samsung UE98U9000HKXXU 98-inch U9000H
Samsung UE98U9000HKXXU 98-inch U9000H
Samsung UE98U9000HKXXU 98-inch U9000H
Samsung UE98U9000HKXXU 98-inch U9000H
Samsung UE98U9000HKXXU 98-inch U9000H
Samsung UE98U9000HKXXU 98-inch U9000H
Samsung UE98U9000HKXXU 98-inch U9000H
SamsungProduct code UE98U9000HKXXU

Samsung 98" U9000H 4K Ultra HD HDR Smart TV (2026)

€2,199+ €34.99 delivery
Out of stock
Product information sheet
Delivered nationwide Delivery €34.99, so €2,233.99 in total
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Description

Samsung 98" U9000H 4K Ultra HD HDR Smart TV (2026) · product code UE98U9000HKXXU

The Samsung U9000H is a 98 inch Crystal UHD 4K television built around the NQ4 AI Gen2 processor and a 100 Hz native panel. Processing carries a lot of the load at this diagonal, so the set adds 4K AI Upscaling, Auto HDR Remastering, a Supersize Picture Enhancer tuned for the panel, Colour Booster Pro, Real Depth Enhancer and Supreme UHD Dimming.

Gaming is well covered, with Motion Xcelerator 144 Hz, variable refresh to 144 Hz, FreeSync Premium, Game Bar, Game Motion Plus and Super Ultra Wide Game View across three HDMI inputs that accept 4K at 144 Hz. Tizen includes a SmartThings and Matter hub, far-field voice, Alexa and Bixby. Audio is 20 W across two channels, which is modest here, and the set weighs 53.4 kg on its stand, so plan delivery and mounting carefully.

At a glance

  • NQ4 AI Gen2 processorruns 4K AI Upscaling, Auto HDR Remastering and AI Customization on top of the panel
  • Supersize Picture Enhancerprocessing tuned specifically for a screen of this diagonal rather than carried over from smaller sets
  • 100 Hz native panelwith Motion Xcelerator 144 Hz, variable refresh up to 144 Hz and a 240 Hz dual line gaming mode
  • SmartThings and Matter huba full smart home hub built in, with far-field voice, Alexa, Bixby and webcam support
  • Supreme UHD Dimmingbacklight control paired with Colour Booster Pro and Real Depth Enhancer for contrast at this size
  • Gaming Hub and Game Barwith Super Ultra Wide Game View, Mini Map Zoom and AI Gaming Optimizer alongside FreeSync Premium
See full specifications
Full description
Samsung · U9000H · 2026

98" U9000H 4K Ultra HD HDR Smart TV

The U9000H is Samsung's supersize Crystal UHD screen: a 100 Hz 4K panel with the NQ4 AI Gen2 processor, 144 Hz variable refresh and a Supersize Picture Enhancer.

98"Screen size
4K Ultra HDResolution
144 Hz VRR (100 Hz Native)Refresh rate
FEnergy rating

At 98 inches this is a piece of furniture as much as a television. It is 2.18 m wide, 53.4 kg with the stand, and the specification steps up to match the diagonal: an NQ4 AI Gen2 processor, a 100 Hz native panel and Supreme UHD Dimming, with a Supersize Picture Enhancer tuned specifically for a screen this large.

Spreading 3840 x 2160 pixels over 98 inches puts more weight on processing than on the panel count, which is where 4K AI Upscaling, Colour Booster Pro and Real Depth Enhancer come in. Gaming is taken seriously too: 144 Hz variable refresh, FreeSync Premium, Game Bar and Super Ultra Wide Game View across three HDMI inputs.

Scale is the whole argument here, and the 100 Hz panel, 144 Hz gaming support and NQ4 AI Gen2 processing are what keep that scale convincing up close.
About this size: Samsung's UK code for this set is UE98U9000HKXXU. A version with an extra zero, UE98U90000HKXXU, appears in some listings and does not exist.

Ideal For

Big rooms and long viewing distances

A 98-inch screen needs space in front of it. Given the distance, the Supersize Picture Enhancer and 4K AI Upscaling do their job and the image holds together.

Sport and match-day gatherings

The 100 Hz native panel and Motion Xcelerator 144 Hz handle fast pans better than the entry Crystal UHD sets, and Multi-View can carry two feeds at once.

Console gaming on a wall

Three HDMI inputs accept 4K at 144 Hz, with FreeSync Premium, Game Motion Plus, Dynamic Black EQ and a Game Bar for changing settings mid-session.

Key Features

NQ4 AI Gen2 processor

runs 4K AI Upscaling, Auto HDR Remastering and AI Customization on top of the panel

Supersize Picture Enhancer

processing tuned specifically for a screen of this diagonal rather than carried over from smaller sets

100 Hz native panel

with Motion Xcelerator 144 Hz, variable refresh up to 144 Hz and a 240 Hz dual line gaming mode

SmartThings and Matter hub

a full smart home hub built in, with far-field voice, Alexa, Bixby and webcam support

Supreme UHD Dimming

backlight control paired with Colour Booster Pro and Real Depth Enhancer for contrast at this size

Gaming Hub and Game Bar

with Super Ultra Wide Game View, Mini Map Zoom and AI Gaming Optimizer alongside FreeSync Premium

Why the processing matters at 98 inches

A 3840 x 2160 grid stretched across 98 inches gives you large pixels, so what the processor does with the signal counts for more than it would on a 55-inch set. The NQ4 AI Gen2 chip runs 4K AI Upscaling and Auto HDR Remastering, and the Supersize Picture Enhancer is Samsung's own answer to the problem, tuned for this diagonal. Colour Booster Pro, Real Depth Enhancer and Supreme UHD Dimming fill in colour and contrast.

Gaming at the top of the line

The panel is 100 Hz native with Motion Xcelerator 144 Hz, and all three HDMI inputs accept 4K at 144 Hz. FreeSync Premium keeps frames tear-free, Game Motion Plus and Dynamic Black EQ adjust the picture for play, and the Game Bar puts the settings one button away. Super Ultra Wide Game View and Mini Map Zoom are aimed at PC players. AI Auto Game Mode switches modes when a console wakes.

Getting it into the room

Plan the delivery before you buy. The set is 2181 mm wide and 1298 mm tall on its stand, 53.4 kg with the stand fitted and 51.8 kg without, and the wall pattern is 600 x 400 mm. Measure doorways, the stairwell and the run of furniture it will sit on. Panel depth without the stand is 63.5 mm, so a flush wall mount is realistic if the fixing is sound.

Specifications

  • Panel typeLED LCD (Crystal UHD)
  • Resolution3840 x 2160
  • ProcessorNQ4 AI Gen2 Processor
  • Refresh rate144 Hz VRR (100 Hz Native)
  • Motion technologyMotion Xcelerator 144 Hz
  • HDRHDR+
  • HDR10+Support
  • Upscaling4K AI Upscaling
  • Local dimmingSupreme UHD Dimming
  • Sound output (RMS)20 W
  • Speaker channels2ch
  • Object Tracking SoundOTS Lite
  • Q-SymphonyYes
  • Operating systemTizen™ Smart TV
  • Gaming HubYes (KR, US, CA, BR, GB, FR, DE, IT, ES, MX, AU)
  • VRRYes
  • Digital tunerDVB-T2C
  • HDMI ports3
  • HDMI max signal4K 144 Hz (for HDMI 1/2/3)
  • HDMI ARC/eARCeARC
  • USB2 x USB-A
  • Wi-FiYes (Wi-Fi 5)
  • Screen Size98 in
  • Energy RatingF
  • Annual Energy Use (SDR)175 kWh/1000h
  • Dimensions with Stand2181.1 x 1298.2 x 402.3 mm
  • Dimensions without Stand2181.1 x 1244.1 x 63.5 mm
  • Weight with Stand53.4 kg
  • VESA600.0 x 400.0 mm
  • Audio Output20 W
  • Audio Channels2ch

The Verdict

Why it stands out

  • NQ4 AI Gen2 processing with 4K AI Upscaling
  • 100 Hz panel with 144 Hz gaming support
  • Supersize Picture Enhancer tuned for this diagonal
  • SmartThings and Matter hub with far-field voice
  • Three HDMI inputs at 4K 144 Hz with eARC

Worth knowing

  • Audio is 20 W across two channels, the same as Samsung's entry sets, which is modest for a 98-inch screen, so plan for a soundbar.
  • This is an LED LCD with Supreme UHD Dimming rather than a self-emissive panel, so a dark room will show the limits of backlight control.
  • At 53.4 kg and 2.18 m wide it needs two people, a measured route into the room and a 600 x 400 mm bracket rated for the weight.

What’s in the Box

Samsung does not itemise the carton for this model, so expect the television, its stand components and fixings and a remote control, and confirm the full accessory list with the packaging insert on delivery.

Model: UE98U9000HKXXU. Specifications are based on Samsung’s published UK/Ireland product information for this exact model and may be updated by the manufacturer.

Specifications

Samsung 98" U9000H 4K Ultra HD HDR Smart TV (2026), product code UE98U9000HKXXU.

Product overview

Product codeUE98U9000HKXXU

Performance

ProcessorNQ4 AI Gen2 Processor

Display

Panel typeLED LCD (Crystal UHD)
Resolution3840 x 2160
Refresh rate144 Hz VRR (100 Hz Native)
HDRHDR+
HDR10+Support
Upscaling4K AI Upscaling
Screen Size98 in

Sound

Sound output (RMS)20 W
Speaker channels2ch
Object Tracking SoundOTS Lite
Audio Output20 W
Audio Channels2ch

Gaming

Gaming HubYes (KR, US, CA, BR, GB, FR, DE, IT, ES, MX, AU)
VRRYes

Connectivity

Digital tunerDVB-T2C
HDMI ports3
HDMI max signal4K 144 Hz (for HDMI 1/2/3)
HDMI ARC/eARCeARC
USB2 x USB-A
Wi-FiYes (Wi-Fi 5)

Energy and noise

Energy RatingF
Annual Energy Use (SDR)175 kWh/1000h

Dimensions and installation

Dimensions with Stand2181.1 x 1298.2 x 402.3 mm
Dimensions without Stand2181.1 x 1244.1 x 63.5 mm
Weight with Stand53.4 kg
VESA600.0 x 400.0 mm

More details

Motion technologyMotion Xcelerator 144 Hz
Local dimmingSupreme UHD Dimming
Q-SymphonyYes
Operating systemTizen™ Smart TV
Energy label (PDF) Product information sheet

Reviews

Samsung 98" U9000H 4K Ultra HD HDR Smart TV (2026).

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Delivery & returns

Delivery

Large item delivery €34.99. €2,233.99 including delivery.

Full delivery information

Returns

Changed your mind? Online orders can be cancelled within 14 days of delivery under EU distance-selling rules. Faulty goods are covered by your statutory consumer rights, in addition to any manufacturer warranty.

Refunds & returns policy

Your rights

Know where you stand if something goes wrong.

Your legal guarantee rights Warranty & your rights

Recycling

How to recycle your old electricals under the WEEE scheme.

WEEE recycling
Warranty & support

Warranty and your rights

By law you are entitled to remedies from the seller, free of charge, if goods are not in conformity with the contract. Those rights are not affected by any manufacturer warranty.

Your legal guarantee: the official EU notice

EU notice: Legal guarantee. Minimum two-year legal guarantee protection for goods sold in the European Union. The full text of the notice is available below.

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In Ireland the two-year period is a minimum. The six-year limitation period in which consumers in Ireland can raise a problem with goods is not affected.

Read the notice as text

Legal guarantee

Minimum two-year legal guarantee protection for goods sold in the European Union.

Consumers can claim their rights under the legal guarantee of conformity, for example if goods:

  • do not match the description;
  • do not function as intended.

Sellers are liable for any lack of conformity which existed when the goods were delivered, and which becomes apparent within the legal guarantee period. Sellers in such a situation are required to offer:

  • free repair or free replacement;
  • in some cases, a price reduction or full reimbursement.

Some countries have a longer legal guarantee period. For second-hand goods, a shorter period may apply, but not less than one year.

For more information on your rights in a specific country, scan the QR code below or ask the seller. europa.eu/youreurope/guarantees

What to do if you receive non-conforming goods:

  1. Contact the seller as soon as possible to report the issue;
  2. Provide proof of purchase, such as a receipt, invoice, or bank statement.

Sellers and producers may also offer commercial guarantees, which apply independently from the legal guarantee. For example, you may see this GARAN label representing a commercial guarantee of durability offered by the producer at no additional cost and covering the entire good.

Recycling your old electricals

Recycling your old electricals

Waste Electrical and Electronic Equipment (WEEE) is taken back free of charge on a one-for-one, like-for-like basis. Waste batteries including rechargeable batteries are taken back free of charge. You are not obliged to make any purchase when returning old batteries. Each local authority must also accept household WEEE and small batteries free of charge at its recycling facilities. All WEEE and waste batteries must be recycled and should not be placed in any of your household wheelie bins. Make sure you always recycle all your old electrical goods and batteries.

Take-back is available at Euronics member stores. Find your nearest store or see how take-back works, including collection when we deliver a large appliance.

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