LG 55-inch 4K OLED evo AI TV | OLED55G66LS.AEI
LG 55-inch 4K OLED evo AI TV | OLED55G66LS.AEI
LG 55-inch 4K OLED evo AI TV | OLED55G66LS.AEI
LG 55-inch 4K OLED evo AI TV | OLED55G66LS.AEI
LG 55-inch 4K OLED evo AI TV | OLED55G66LS.AEI
LG 55-inch 4K OLED evo AI TV | OLED55G66LS.AEI
LG 55-inch 4K OLED evo AI TV | OLED55G66LS.AEI
LG 55-inch 4K OLED evo AI TV | OLED55G66LS.AEI
LG 55-inch 4K OLED evo AI TV | OLED55G66LS.AEI
LG 55-inch 4K OLED evo AI TV | OLED55G66LS.AEI
LG 55-inch 4K OLED evo AI TV | OLED55G66LS.AEI
LG 55-inch 4K OLED evo AI TV | OLED55G66LS.AEI
LG 55-inch 4K OLED evo AI TV | OLED55G66LS.AEI
LG 55-inch 4K OLED evo AI TV | OLED55G66LS.AEI
LGProduct code OLED55G66LS.AEI

LG 55-inch 4K OLED evo AI TV

Screen size: 55"

48"Out of stock55"€2,699.9965"Out of stock
€2,699.99+ €34.99 delivery
Out of stock
Delivered nationwide Delivery €34.99, so €2,734.98 in total
Delivery & returnsYour legal guarantee rights WEEE recycling

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Description

LG 55-inch 4K OLED evo AI TV, Silver · product code OLED55G66LS.AEI

The LG OLED55G66LS is a flagship 55-inch OLED evo television that combines LG’s latest display innovations with a premium stand-mounted design, making it an ideal choice for customers seeking reference-level picture quality without the need for wall installation. Powered by the Alpha 11 AI Processor Gen3, it intelligently enhances picture and sound performance while the advanced OLED evo panel delivers exceptional contrast, deep blacks and impressive colour accuracy. With Hyper Radiant Colour Technology and Reflection Free Premium technology, the OLED55G66LS is designed to maintain outstanding image quality across a wide range of viewing environments.

Built for both entertainment enthusiasts and gamers, the OLED55G66LS supports Dolby Vision and Dolby Atmos for a more immersive cinematic experience, while webOS 26 provides fast access to streaming services, personalised recommendations and smart home integration. For gaming, support for 4K resolution at up to 165Hz, NVIDIA G-SYNC, AMD FreeSync Premium and HDMI 2.1 connectivity ensures smooth, responsive performance from the latest consoles and gaming PCs, making it one of LG’s most capable OLED televisions in a versatile 55-inch format.

At a glance

  • Display TechnologyOLED evo with Hyper Radiant Colour Technology and Reflection Free Premium screen technology
  • ProcessorAlpha 11 AI Processor Gen3 with AI Picture Pro and AI-powered content optimisation
  • Gaming Features4K 165Hz support, VRR, NVIDIA G-SYNC, AMD FreeSync Premium and HDMI 2.1 connectivity
  • HDR TechnologyDolby Vision, HDR10 and HLG compatibility
  • Audio TechnologyDolby Atmos support with AI Sound Pro processing
  • Smart PlatformwebOS 26 with personalised recommendations, voice control and smart home integration
See full specifications
Full description
TV & Audio / OLED TVs / LG OLED evo G6 Series

LG OLED55G66LS 55" OLED evo AI G6 4K Smart TV

LG’s flagship OLED evo television with premium stand design, Alpha 11 AI Processor Gen3, Reflection Free Premium technology and advanced 4K 165Hz gaming support.
55"
OLED evo Display
165Hz
4K Gaming
α11 AI
Gen3 Processor
webOS 26
Smart TV

The LG OLED55G66LS delivers flagship OLED performance in a screen size that suits a wide range of living spaces. Combining OLED evo technology with the Alpha 11 AI Processor Gen3, it produces exceptional contrast, vivid colour reproduction and outstanding detail, helping films, sport and streaming content look more immersive and lifelike.

Unlike the Gallery-mounted G64 models, the OLED55G66LS includes a premium table-top stand, making it ideal for media units and furniture-based installations. Combined with Dolby Vision, Dolby Atmos and advanced gaming technologies, it offers a complete premium entertainment experience.

Bringing together LG’s most advanced OLED innovations, intelligent AI processing and a versatile stand-mounted design, the OLED55G66LS is built for exceptional everyday entertainment.

Ideal For

Premium Living Rooms

The versatile 55-inch screen size combines flagship picture quality with a footprint suited to modern homes.

Furniture-Based Setups

The supplied stand allows simple installation on media units without the need for dedicated wall mounting.

Next-Generation Gaming

Advanced gaming support helps maximise performance from modern consoles and gaming PCs.

Key Features

OLED evo Technology

Self-lit OLED pixels deliver deep blacks, exceptional contrast and precise image control across every scene.

Alpha 11 AI Processor Gen3

Advanced AI processing enhances picture quality, sound performance and content optimisation in real time.

Hyper Radiant Colour Technology

Designed to improve brightness, colour intensity and image realism for a more impactful viewing experience.

Reflection Free Premium

Reduces distracting reflections and helps maintain picture clarity in brighter viewing environments.

4K Gaming Up To 165Hz

Supports VRR, NVIDIA G-SYNC, AMD FreeSync Premium and HDMI 2.1 connectivity for smoother gameplay.

webOS 26 Smart Platform

Access streaming services, personalised recommendations and smart features through LG’s latest interface.

Exceptional OLED Picture Quality

OLED evo technology combines pixel-level light control with advanced brightness enhancements to create remarkable contrast and colour performance. Whether watching films in a darkened room or daytime sport, the OLED55G66LS delivers a richly detailed image with impressive realism.

Intelligent AI Processing

The Alpha 11 AI Processor Gen3 continuously analyses content and optimises both picture and audio performance. This intelligent processing helps improve clarity, depth and overall viewing quality across a broad range of content sources.

Engineered For Gaming

With support for up to 4K 165Hz gaming, variable refresh rates and ultra-fast response times, the OLED55G66LS is designed to deliver smooth and responsive gameplay while helping reduce tearing and motion artefacts.

How It Compares

Feature LG OLED55G66LS Typical Premium TV
Display Technology OLED evo with Hyper Radiant Colour LED or Mini LED
Gaming Performance Up to 4K 165Hz Typically 120Hz
Contrast Control Self-lit pixels Backlight controlled
Reflection Handling Reflection Free Premium Standard anti-glare coating
AI Processing Alpha 11 AI Processor Gen3 Varies by model
The Verdict

Strengths

  • Flagship OLED evo picture quality
  • Alpha 11 AI Processor Gen3
  • Hyper Radiant Colour Technology
  • Reflection Free Premium screen technology
  • Excellent gaming performance with 4K 165Hz support
  • Premium stand-mounted design

Considerations

  • Premium flagship specification
  • Benefits most from high-quality HDR content sources
  • A dedicated sound system can further enhance cinematic audio performance

What's in the Box

  • LG OLED55G66LS OLED evo TV
  • LG AI Magic Remote
  • Table-top stand
  • Power cable
  • User documentation
Compare

How it compares

Compared with 3 similar models, from €1,499 to €2,699.99.

Same on all 4:Resolution: 4K UHDPanel type: OLEDHDMI ports: 4 See full specifications

Specifications

LG 55-inch 4K OLED evo AI TV, product code OLED55G66LS.AEI.

Product overview

BrandLG
ModelOLED55G66LS
ColourSilver
Product codeOLED55G66LS.AEI

Performance

Processorα11 AI Processor 4K Gen3

Display

Screen Size55 inch
Resolution4K Ultra HD
Display TechnologyOLED evo
Refresh Rate120 Hz
HDRDolby Vision, HDR10 Pro, HLG

Sound

Audio60W, Dolby Atmos

Gaming

Gaming FeaturesVRR, ALLM, FreeSync, G-SYNC

Connectivity

HDMI4 x HDMI 2.1
USB3 x USB 2.0
Wi-FiWi-Fi 6E
BluetoothBluetooth 5.3

Energy and noise

Energy Rating (SDR)E
Energy Rating (HDR)G

Dimensions and installation

VESA Mount300 x 300 mm
Weight17.9 kg

More details

Operating SystemwebOS

Reviews

LG 55-inch 4K OLED evo AI TV in Silver.

Reviews from verified buyers

Reviews of this model are collected by Feefo from people who bought it.

Euronics on Feefo Independent reviews of our service. Read service reviews

Delivery & returns

Delivery

Large item delivery €34.99. €2,734.98 including delivery.

Full delivery information

Returns

Changed your mind? Online orders can be cancelled within 14 days of delivery under EU distance-selling rules. Faulty goods are covered by your statutory consumer rights, in addition to any manufacturer warranty.

Refunds & returns policy

Your rights

Know where you stand if something goes wrong.

Your legal guarantee rights Warranty & your rights

Recycling

How to recycle your old electricals under the WEEE scheme.

WEEE recycling
Warranty & support

Warranty and your rights

By law you are entitled to remedies from the seller, free of charge, if goods are not in conformity with the contract. Those rights are not affected by any manufacturer warranty.

Your legal guarantee: the official EU notice

EU notice: Legal guarantee. Minimum two-year legal guarantee protection for goods sold in the European Union. The full text of the notice is available below.

Tap the notice to open it full size, or read the text version below.

europa.eu/youreurope/guarantees Open the notice full size

In Ireland the two-year period is a minimum. The six-year limitation period in which consumers in Ireland can raise a problem with goods is not affected.

Read the notice as text

Legal guarantee

Minimum two-year legal guarantee protection for goods sold in the European Union.

Consumers can claim their rights under the legal guarantee of conformity, for example if goods:

  • do not match the description;
  • do not function as intended.

Sellers are liable for any lack of conformity which existed when the goods were delivered, and which becomes apparent within the legal guarantee period. Sellers in such a situation are required to offer:

  • free repair or free replacement;
  • in some cases, a price reduction or full reimbursement.

Some countries have a longer legal guarantee period. For second-hand goods, a shorter period may apply, but not less than one year.

For more information on your rights in a specific country, scan the QR code below or ask the seller. europa.eu/youreurope/guarantees

What to do if you receive non-conforming goods:

  1. Contact the seller as soon as possible to report the issue;
  2. Provide proof of purchase, such as a receipt, invoice, or bank statement.

Sellers and producers may also offer commercial guarantees, which apply independently from the legal guarantee. For example, you may see this GARAN label representing a commercial guarantee of durability offered by the producer at no additional cost and covering the entire good.

Recycling your old electricals

Recycling your old electricals

Waste Electrical and Electronic Equipment (WEEE) is taken back free of charge on a one-for-one, like-for-like basis. Waste batteries including rechargeable batteries are taken back free of charge. You are not obliged to make any purchase when returning old batteries. Each local authority must also accept household WEEE and small batteries free of charge at its recycling facilities. All WEEE and waste batteries must be recycled and should not be placed in any of your household wheelie bins. Make sure you always recycle all your old electrical goods and batteries.

Take-back is available at Euronics member stores. Find your nearest store or see how take-back works, including collection when we deliver a large appliance.

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