Product Highlights
Key features at a glance
Display Technology: OLED evo with Hyper Radiant Colour Technology and Reflection Free Premium screen
Processor: Alpha 11 AI Processor Gen3 with AI Picture Pro and AI-powered optimisation
Gaming Features: 4K 165Hz support, VRR, NVIDIA G-SYNC, AMD FreeSync Premium and HDMI 2.1
HDR Technology: Dolby Vision, HDR10 and HLG compatibility
Audio Technology: Dolby Atmos support with AI Sound Pro processing
Smart Platform: webOS 26 with advanced AI features, personalised content and voice control
Product Highlights
Key features at a glance
Display Technology: OLED evo with Hyper Radiant Colour Technology and Reflection Free Premium screen
Processor: Alpha 11 AI Processor Gen3 with AI Picture Pro and AI-powered optimisation
Gaming Features: 4K 165Hz support, VRR, NVIDIA G-SYNC, AMD FreeSync Premium and HDMI 2.1
HDR Technology: Dolby Vision, HDR10 and HLG compatibility
Audio Technology: Dolby Atmos support with AI Sound Pro processing
Smart Platform: webOS 26 with advanced AI features, personalised content and voice control
LG OLED65G66LS 65" OLED evo AI G6 4K Smart TV
The LG OLED65G66LS delivers LG’s highest-level OLED performance in a premium stand-mounted format. Combining OLED evo technology with the latest Alpha 11 AI Processor Gen3, it produces outstanding contrast, exceptional detail and vibrant colour performance that elevates everything from blockbuster films to live sport and everyday streaming.
Built for both entertainment enthusiasts and serious gamers, the OLED65G66LS combines Dolby Vision, Dolby Atmos and advanced AI enhancements with support for up to 4K 165Hz gaming. The result is a television that excels across movies, television, gaming and connected smart home entertainment.
Ideal For
Premium Home Cinema
OLED contrast, Dolby Vision HDR and advanced AI processing create a highly immersive viewing experience.
Furniture-Based Installations
The integrated stand design is ideal for customers who prefer cabinet or media-unit placement.
Next-Generation Gaming
Ultra-fast response times and support for up to 4K 165Hz gaming help maximise console and PC performance.
Key Features
OLED evo Technology
Self-lit OLED pixels deliver exceptional contrast, deep blacks and precise image control scene by scene.
Alpha 11 AI Processor Gen3
Advanced AI processing intelligently enhances picture clarity, motion handling and sound performance.
Hyper Radiant Colour Technology
LG's next-generation OLED technology enhances brightness, colour intensity and image realism.
Reflection Free Premium
Helps reduce distracting reflections for a clearer picture in brighter viewing environments.
4K 165Hz Gaming Support
Supports VRR, NVIDIA G-SYNC, AMD FreeSync Premium and HDMI 2.1 connectivity.
webOS 26 Smart TV
Enjoy personalised recommendations, voice control and access to leading streaming platforms.
LG’s Brightest OLED Experience
The G6 Series introduces Hyper Radiant Colour Technology alongside Brightness Booster Ultra, helping deliver brighter highlights, richer colours and enhanced image depth. Combined with OLED’s pixel-level light control, the result is a highly dynamic and realistic picture across both SDR and HDR content.
AI-Powered Entertainment
The Alpha 11 AI Processor Gen3 has been developed specifically for OLED technology. It continuously analyses content in real time, optimising picture detail, motion and audio performance to help every source look and sound its best.
Built For Serious Gamers
With support for 4K gaming at up to 165Hz, ultra-low response times and advanced refresh-rate technologies, the OLED65G66LS is engineered to deliver smooth, responsive gameplay whether you're using a next-generation console or a high-performance gaming PC.
How It Compares
| Feature | LG OLED65G66LS | Typical Premium TV |
|---|---|---|
| Display Technology | OLED evo with Hyper Radiant Colour | LED or Mini LED |
| Gaming Performance | Up to 4K 165Hz | Typically 120Hz |
| Contrast Control | Self-lit pixels | Backlight controlled |
| Reflection Handling | Reflection Free Premium | Standard anti-glare coating |
| AI Processing | Alpha 11 AI Gen3 | Varies by model |
Strengths
- Flagship OLED evo picture quality
- Hyper Radiant Colour Technology
- Alpha 11 AI Processor Gen3
- Excellent gaming performance with 4K 165Hz support
- Premium stand-mounted design
- Dolby Vision and Dolby Atmos compatibility
Considerations
- Premium specification commands a flagship price point
- Best performance benefits are realised with high-quality HDR content
- Dedicated audio systems can further enhance cinematic sound performance
What's in the Box
- LG OLED65G66LS OLED evo TV
- LG AI Magic Remote
- Table-top stand
- Power cable
- User documentation
Compare Similar Models
| Price | €3,599.99 | €2,069.00 | €2,899.99 | €3,999.99 |
| Brand | LG | — | — | LG |
| Model | OLED65G66LS | — | — | OLED77G54LW |
| Screen Size | 65 inch | 65 inches | 77 inches | 77 inch (195.6 cm) |
| Resolution | 4K Ultra HD | 4K Ultra HD (3840 x 2160) | 4K Ultra HD (3840 x 2160) | 3,840 × 2,160 |
| Display Technology | OLED evo | — | — | — |
| Refresh Rate | 120 Hz | 120 Hz | 120 Hz | 120 Hz native (VRR up to 165 Hz) |
| Processor | α11 AI Processor 4K Gen3 | — | — | α11 AI Processor Gen2 |
| HDR | Dolby Vision, HDR10 Pro, HLG | Dolby Vision, HDR10, HLG | Dolby Vision, HDR10, HLG | Dolby Vision, HDR10, HLG, Filmmaker Mode |
| Audio | 60W, Dolby Atmos | — | — | — |
| Operating System | webOS | webOS | webOS | webOS 25 |
| HDMI | 4 x HDMI 2.1 | — | — | — |
| USB | 3 x USB 2.0 | — | — | — |
Product Highlights
Key features at a glance
Display Technology: OLED evo with Hyper Radiant Colour Technology and Reflection Free Premium screen
Processor: Alpha 11 AI Processor Gen3 with AI Picture Pro and AI-powered optimisation
Gaming Features: 4K 165Hz support, VRR, NVIDIA G-SYNC, AMD FreeSync Premium and HDMI 2.1
HDR Technology: Dolby Vision, HDR10 and HLG compatibility
Audio Technology: Dolby Atmos support with AI Sound Pro processing
Smart Platform: webOS 26 with advanced AI features, personalised content and voice control
