Product Highlights
Key features at a glance
Processor: α11 AI Processor Gen3
Display Technology: OLED evo 4K Ultra HD Panel
Smart Platform: webOS Smart TV Platform
Gaming Features: 4K 165Hz, VRR, NVIDIA G-SYNC Compatible, AMD FreeSync Premium
Audio Technology: Dolby Atmos Compatible Audio Processing
HDR Support: Dolby Vision, HDR10 and HLG
Product Highlights
Key features at a glance
Processor: α11 AI Processor Gen3
Display Technology: OLED evo 4K Ultra HD Panel
Smart Platform: webOS Smart TV Platform
Gaming Features: 4K 165Hz, VRR, NVIDIA G-SYNC Compatible, AMD FreeSync Premium
Audio Technology: Dolby Atmos Compatible Audio Processing
HDR Support: Dolby Vision, HDR10 and HLG
LG OLED77C64LA OLED evo AI 77" 4K Smart TV
Built for customers who want a true big-screen home cinema experience, the LG OLED77C64LA combines premium OLED technology with LG's latest AI-driven processing. Self-lit OLED pixels create exceptional black levels and contrast, while advanced picture enhancement technologies help reveal greater detail, colour accuracy and realism.
Whether you're streaming the latest series, watching live sport or connecting a next-generation games console, the OLED77C64LA is engineered to deliver outstanding performance. Its large 77-inch screen creates an immersive viewing environment while intelligent smart features help simplify everyday use.
Ideal For
Home Cinema Enthusiasts
Enjoy exceptional contrast, OLED precision and Dolby Vision HDR across films, box sets and premium streaming content.
Serious Gamers
Take advantage of 4K gaming up to 165Hz, VRR support, G-SYNC compatibility and ultra-fast response times.
Large Living Spaces
The expansive 77-inch screen helps create a more immersive viewing experience for family entertainment and sport.
Key Features
OLED evo Technology
Self-lit pixels deliver precise light control, outstanding contrast and deep black levels without backlight blooming.
α11 AI Processor Gen3
LG's advanced processor intelligently optimises picture and sound performance for a more refined viewing experience.
Hyper Radiant Colour Technology
Enhances colour performance and image impact to create richer, more lifelike visuals across HDR content.
4K 165Hz Gaming
Supports ultra-smooth gameplay with compatibility for VRR, NVIDIA G-SYNC and AMD FreeSync Premium.
Dolby Vision & Dolby Atmos
Experience cinematic picture and immersive audio from compatible movies, TV shows and games.
webOS Smart Platform
Access leading streaming services, personalised recommendations and integrated AI-powered smart features.
Designed For Modern Entertainment
The OLED77C64LA is built around LG's latest OLED evo platform, combining premium picture quality with intelligent processing. The result is enhanced brightness, improved image precision and more consistent performance across a wide range of viewing conditions.
Immersive Picture Quality On A Larger Scale
The 77-inch display creates a highly engaging viewing experience for films, sport and premium streaming content. OLED technology allows each pixel to operate independently, helping maintain excellent shadow detail, contrast and colour accuracy.
Ready For Next-Generation Gaming
With support for high refresh rate 4K gameplay, variable refresh rate technologies and dedicated gaming enhancements, the OLED77C64LA is designed to help gamers enjoy smoother motion, reduced screen tearing and responsive control.
How It Compares
| Feature | LG OLED77C64LA | Typical 4K LED TV |
|---|---|---|
| Display Technology | OLED evo | LED/LCD |
| Black Levels | Pixel-level control | Backlit panel |
| Gaming Support | Up to 4K 165Hz | Typically lower refresh rates |
| HDR Formats | Dolby Vision, HDR10, HLG | Varies by model |
| Audio Support | Dolby Atmos | Varies by model |
Strengths
- Premium OLED evo picture quality
- Advanced α11 AI Processor Gen3
- Large immersive 77-inch screen
- Excellent gaming credentials with 165Hz support
- Dolby Vision and Dolby Atmos compatibility
- Comprehensive webOS smart platform
Considerations
- Large-screen design is best suited to spacious rooms
- Premium performance positioned within the higher-end TV category
- Dedicated sound system may further enhance cinematic audio performance
Compare Similar Models
| Price | €4,199.99 | €2,899.99 | €3,999.99 | €2,249.00 |
| Brand | LG | — | LG | LG |
| Model | OLED77C64LA | — | OLED77G54LW | OLED65G54LW.AEK |
| Screen Size | 77 inch | 77 inches | 77 inch (195.6 cm) | — |
| Display | OLED evo 4K | — | — | — |
| Refresh Rate | 165 Hz | 120 Hz | 120 Hz native (VRR up to 165 Hz) | — |
| Processor | α11 AI Processor Gen3 | — | α11 AI Processor Gen2 | α11 AI Processor 4K Gen2 |
| OS | webOS 26 | — | — | — |
| HDR | Dolby Vision, HDR10, HLG | Dolby Vision, HDR10, HLG | Dolby Vision, HDR10, HLG, Filmmaker Mode | — |
| Audio | 40 W, Dolby Atmos | — | — | — |
| HDMI | 4 x HDMI 2.1 | — | — | — |
| USB | 2 x USB | — | — | — |
| Wi-Fi | Wi-Fi 6E | Yes | — | — |
Product Highlights
Key features at a glance
Processor: α11 AI Processor Gen3
Display Technology: OLED evo 4K Ultra HD Panel
Smart Platform: webOS Smart TV Platform
Gaming Features: 4K 165Hz, VRR, NVIDIA G-SYNC Compatible, AMD FreeSync Premium
Audio Technology: Dolby Atmos Compatible Audio Processing
HDR Support: Dolby Vision, HDR10 and HLG
