LG 77-inch W6-series 4K OLED Wallpaper TV | OLED77W69LA.AEI
LG 77-inch W6-series 4K OLED Wallpaper TV | OLED77W69LA.AEI
LG 77-inch W6-series 4K OLED Wallpaper TV | OLED77W69LA.AEI
LG 77-inch W6-series 4K OLED Wallpaper TV | OLED77W69LA.AEI
LG 77-inch W6-series 4K OLED Wallpaper TV | OLED77W69LA.AEI
LG 77-inch W6-series 4K OLED Wallpaper TV | OLED77W69LA.AEI
LG 77-inch W6-series 4K OLED Wallpaper TV | OLED77W69LA.AEI
LG 77-inch W6-series 4K OLED Wallpaper TV | OLED77W69LA.AEI
LG 77-inch W6-series 4K OLED Wallpaper TV | OLED77W69LA.AEI
LGProduct code OLED77W69LA.AEI

LG 77-inch W6-series 4K OLED Wallpaper TV

Screen size: 77"

77"€4,699.9983"Out of stock
€4,699.99+ €34.99 delivery
Out of stock
Product information sheet
Delivered nationwide Delivery €34.99, so €4,734.98 in total
Delivery & returnsYour legal guarantee rights WEEE recycling

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Description

LG 77-inch W6-series 4K OLED Wallpaper TV · product code OLED77W69LA.AEI

The LG OLED77W69LA is a premium 77-inch OLED evo 4K Smart TV created for customers seeking cinematic performance alongside an exceptionally refined wall-mounted design. Its ultra-slim Wallpaper OLED construction allows the screen to sit almost flush against the wall for a clean architectural appearance, while LG’s Zero Connect Box wirelessly manages connected devices to help minimise visible cabling around the display area. Combined with OLED evo technology, the result is exceptional contrast, rich colour depth and impressive HDR performance across films, sport and streaming content.

Powered by LG’s advanced AI processing platform and webOS smart interface, the OLED77W69LA is equally suited to serious home cinema viewing and high-performance gaming. Support for 4K gaming at up to 165Hz, HDMI 2.1, NVIDIA G-SYNC and AMD FreeSync Premium delivers responsive gameplay with fluid motion and reduced input lag. Dolby Atmos support, AI-enhanced picture optimisation and anti-reflection technology further enhance the immersive viewing experience in both dedicated cinema rooms and modern open-plan living spaces.

At a glance

  • Display TechnologyOLED evo 4K Ultra HD panel with self-lit pixel technology
  • Gaming FeaturesUp to 4K 165Hz support with VRR, NVIDIA G-SYNC, AMD FreeSync Premium and ALLM
  • Smart PlatformLG webOS Smart TV operating system
  • Wireless ConnectivityZero Connect Box for wireless audio and video transmission
  • HDMI ConnectivityHDMI 2.1 inputs for advanced gaming and AV performance
  • Audio TechnologyDolby Atmos immersive surround sound support
See full specifications
Full description
Home Entertainment / OLED TVs / LG OLED evo

LG OLED77W69LA OLED evo 77” 4K Smart TV

A flagship OLED evo television combining premium cinematic performance, wireless connectivity and LG’s ultra-slim Wallpaper design for a cleaner, more immersive entertainment setup.

77"

OLED evo 4K display

120Hz

Native refresh rate

Zero Connect

Wireless AV connection box

Dolby Atmos

Immersive cinematic sound

The LG OLED77W69LA is engineered for customers who want flagship OLED picture quality alongside a cleaner, more design-focused installation. Its Wallpaper OLED profile sits close to the wall for a refined architectural appearance, while the separate Zero Connect Box helps reduce cable clutter around the television itself.

OLED evo technology delivers exceptional black levels, vivid colour reproduction and impressive HDR detail for films, streaming services and live sport. Combined with LG’s latest AI-powered processing and anti-reflection enhancements, the television maintains strong clarity and contrast in both bright and dim viewing environments.

An ultra-premium OLED evo television designed to combine cinematic scale, modern interior integration and high-performance gaming in one elegant flagship display.

Ideal For

Premium Interior Spaces

The near flush-wall design delivers a cleaner, more minimalist installation that complements modern living environments.

Large-Screen Home Cinema

OLED evo contrast, Dolby Atmos support and cinematic scale help create a more immersive film and streaming experience.

Competitive Gaming

Support for 4K gaming up to 165Hz with VRR technologies helps maintain smoother gameplay and reduced latency.

Key Features

OLED evo Picture Technology

Self-lit OLED pixels deliver deep blacks and impressive contrast while evo enhancements improve brightness and colour detail.

Wallpaper OLED Design

The ultra-slim chassis mounts close to the wall for a discreet premium finish with gallery-inspired styling.

Zero Connect Box

Connect source devices wirelessly through a separate AV hub to reduce visible cables around the display area.

AI Picture & Sound Processing

LG’s advanced AI processor optimises image clarity, contrast and sound performance depending on the content being viewed.

Advanced Gaming Features

HDMI 2.1, VRR, ALLM, G-SYNC and FreeSync Premium support responsive gaming performance across modern consoles and PCs.

webOS Smart Platform

Access streaming apps, personalised recommendations and connected smart home functionality through LG’s intuitive interface.

Designed for Cleaner Installations

The OLED77W69LA has been created for customers who want large-screen entertainment without compromising room aesthetics. Its ultra-slim panel and wireless connectivity approach help maintain a more streamlined wall-mounted appearance while still supporting multiple HDMI devices and advanced smart functionality.

This makes it particularly well suited to luxury living rooms, open-plan interiors and dedicated media spaces where visual simplicity matters as much as picture performance.

Immersive OLED evo Performance

LG’s OLED evo technology enhances brightness and contrast while maintaining the deep black levels OLED displays are known for. Combined with AI-driven processing, the television improves detail, motion handling and upscaling performance across films, streaming services and broadcast content.

Dolby Atmos support further enhances immersion by creating a more spacious and cinematic sound presentation from compatible entertainment sources.

Built for High-End Gaming

With support for up to 4K 165Hz gaming, VRR technologies and HDMI 2.1 connectivity, the OLED77W69LA is designed to meet the demands of modern console and PC gaming. Fast response times and low input lag help maintain smoother, more responsive gameplay during competitive sessions.

Dedicated gaming optimisation settings also make it easier to adjust performance preferences depending on the type of game being played.

Smarter Everyday Entertainment

LG’s webOS platform provides convenient access to major streaming apps, voice-enabled controls and personalised content recommendations. AI-enhanced optimisation also helps adapt picture and audio settings automatically depending on the content type and room conditions.

The result is a more consistent and user-friendly viewing experience across films, sport, gaming and everyday television viewing.

How It Compares

Feature LG OLED77W69LA Traditional Premium OLED TV
Installation Style Ultra slim Wallpaper wall design Standard wall or stand mounting
Cable Management Wireless Zero Connect Box Direct wired TV connections
Gaming Support 4K 165Hz with VRR technologies Typically lower refresh capability
Picture Processing OLED evo with AI enhancement Standard OLED processing
Interior Integration Minimal visible chassis profile More prominent display depth

The Verdict

Strengths

  • Elegant Wallpaper OLED design with premium flush-wall appearance
  • Zero Connect Box reduces visible cable clutter
  • Excellent OLED evo contrast and HDR performance
  • Advanced gaming features including 4K 165Hz support
  • Comprehensive smart platform with AI optimisation

Considerations

  • Primarily intended for wall-mounted installation
  • Large-screen format benefits from spacious viewing distances
  • Flagship positioning aimed at premium home cinema setups

What’s in the Box

  • LG OLED77W69LA OLED evo TV
  • Zero Connect Box
  • Wall mounting system
  • Remote control
  • Power cable
Compare

How it compares

Compared with 3 similar models, from €2,999.99 to €4,699.99.

Same on all 4:Resolution: 4K UHDPanel type: OLEDSmart platform: webOSHDMI ports: 4 See full specifications

Specifications

LG 77-inch W6-series 4K OLED Wallpaper TV, product code OLED77W69LA.AEI.

Product overview

BrandLG
ModelOLED77W69LA
Product codeOLED77W69LA.AEI

Performance

Processorα11 AI Processor 4K Gen3

Display

Screen Size77 Inches
Resolution3840 x 2160 (4K Ultra HD)
Screen TechnologyOLED
HDR FormatsDolby Vision, HDR10, HLG
Refresh Rate120Hz (VRR 165Hz)

Sound

AudioDolby Atmos, 4 x 10W + 20W Woofer

Gaming

Gaming FeaturesALLM, VRR, FreeSync, G-Sync

Smart features

Streaming AppsNetflix, Disney+, Prime Video, YouTube, Apple TV

Connectivity

HDMI Inputs4
USB Ports2
Wireless ConnectivityWi-Fi, Bluetooth, AirPlay

Energy and noise

Energy RatingF

Dimensions and installation

Dimensions Without Stand1711 x 983 x 10 mm
Weight Without Stand19.1 kg

More details

Operating SystemwebOS 26
Energy label (PDF) Product information sheet

Reviews

LG 77-inch W6-series 4K OLED Wallpaper TV.

Reviews from verified buyers

Reviews of this model are collected by Feefo from people who bought it.

Euronics on Feefo Independent reviews of our service. Read service reviews

Delivery & returns

Delivery

Large item delivery €34.99. €4,734.98 including delivery.

Full delivery information

Returns

Changed your mind? Online orders can be cancelled within 14 days of delivery under EU distance-selling rules. Faulty goods are covered by your statutory consumer rights, in addition to any manufacturer warranty.

Refunds & returns policy

Your rights

Know where you stand if something goes wrong.

Your legal guarantee rights Warranty & your rights

Recycling

How to recycle your old electricals under the WEEE scheme.

WEEE recycling
Warranty & support

Warranty and your rights

By law you are entitled to remedies from the seller, free of charge, if goods are not in conformity with the contract. Those rights are not affected by any manufacturer warranty.

Your legal guarantee: the official EU notice

EU notice: Legal guarantee. Minimum two-year legal guarantee protection for goods sold in the European Union. The full text of the notice is available below.

Tap the notice to open it full size, or read the text version below.

europa.eu/youreurope/guarantees Open the notice full size

In Ireland the two-year period is a minimum. The six-year limitation period in which consumers in Ireland can raise a problem with goods is not affected.

Read the notice as text

Legal guarantee

Minimum two-year legal guarantee protection for goods sold in the European Union.

Consumers can claim their rights under the legal guarantee of conformity, for example if goods:

  • do not match the description;
  • do not function as intended.

Sellers are liable for any lack of conformity which existed when the goods were delivered, and which becomes apparent within the legal guarantee period. Sellers in such a situation are required to offer:

  • free repair or free replacement;
  • in some cases, a price reduction or full reimbursement.

Some countries have a longer legal guarantee period. For second-hand goods, a shorter period may apply, but not less than one year.

For more information on your rights in a specific country, scan the QR code below or ask the seller. europa.eu/youreurope/guarantees

What to do if you receive non-conforming goods:

  1. Contact the seller as soon as possible to report the issue;
  2. Provide proof of purchase, such as a receipt, invoice, or bank statement.

Sellers and producers may also offer commercial guarantees, which apply independently from the legal guarantee. For example, you may see this GARAN label representing a commercial guarantee of durability offered by the producer at no additional cost and covering the entire good.

Recycling your old electricals

Recycling your old electricals

Waste Electrical and Electronic Equipment (WEEE) is taken back free of charge on a one-for-one, like-for-like basis. Waste batteries including rechargeable batteries are taken back free of charge. You are not obliged to make any purchase when returning old batteries. Each local authority must also accept household WEEE and small batteries free of charge at its recycling facilities. All WEEE and waste batteries must be recycled and should not be placed in any of your household wheelie bins. Make sure you always recycle all your old electrical goods and batteries.

Take-back is available at Euronics member stores. Find your nearest store or see how take-back works, including collection when we deliver a large appliance.

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