SKU: OLED77G54LW.AEK

LG OLED evo AI 77″ 4K OLED TV | OLED77G54LW.AEK

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Sale price€3,999.99 Regular price€4,499.99
Lowest price 30 days prior to discount: €3,999.99 EUR

€4,034.98with delivery


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Product Highlights

Key features at a glance

Display Technology: OLED evo with Brightness Booster Ultimate
Audio Features: AI Sound Pro & Dolby Atmos compatible
Smart Platform: webOS with voice control & personal profiles
HDR Support: Dolby Vision, HDR10, HLG, Filmmaker Mode
Connectivity: 4x HDMI 2.1 (4K/120Hz), eARC, VRR, Wi-Fi, Bluetooth
Design: One Wall flush-mount design with satin silver finish

LG OLED evo AI 77″ 4K OLED TV | OLED77G54LW

Transform your living room into a true home cinema with the LG OLED77G54LW. This 77-inch OLED evo TV combines vivid colour, deep contrast, and intelligent AI processing for a viewing experience that’s truly world-class. Ideal for film lovers, sports fans, and gamers in Ireland seeking premium quality and immersive design.

With its flush-to-wall One Wall Design, the OLED77G54LW blends effortlessly into modern interiors. The powerful α11 AI Processor enhances every frame in real time, while Dolby Vision and HDR10 deliver outstanding clarity and realism. Whether you're streaming your favourite series, casting from your phone, or gaming at 4K/120Hz, this TV offers next-level performance in every scene.

alpha 11 AI Processor Gen2 is against a dark background. It glows with purple and blue light from within illuminating the microchip circuits around it. Performance statistics are visible. 6.7 times greater AI neural processing, NPU. 2.2 times faster operation, CPU. 3.6 times improved graphics, GPU.

Key Features

  • OLED evo display with Brightness Booster Ultimate for superior contrast and peak brightness
  • α11 Gen6 AI Processor with AI Picture Pro and AI Sound Pro for real-time optimisation
  • Supports Dolby Vision, HDR10, HLG, and Filmmaker Mode for cinematic image quality
  • One Wall flush-mount design with satin silver bezel for a sleek modern finish
  • 4x HDMI 2.1 inputs with 4K/120Hz, VRR, ALLM, and NVIDIA G-Sync/FreeSync Premium
  • webOS smart platform with voice control, multi-user profiles, and Apple AirPlay 2

Scene of a space shuttle launch that's split in half. One half of the scene is bright and vivid thanks to the LG brightness boosting algorithms. The other half is dark, faded, and gray.

Living room space with a wall-mounted LG OLED TV. On the TV is a mountain range against a dark evening sky filled with stars. This scene is split in half. One side shows a duller, grayer version of the landscape labeled, Non Perfect Black display. On the other side is a more pleasing picture with a larger dynamic range of blacks and whites. This is labeled, Perfect Black display. Logo certification is also visible, Perfect Black Technology delivers black levels less than or equal to 0.24 nit up to 500 lux. A text bubble is by its side it says, check the Perfect Black certification mark.

Colorful parrot in ultra-high definition against a black background. Water drops are suspended in the air all around it. The image showcases Perfect Color as each different hue on the parrot's body is vibrant and vivid. The dark background with the detailed water splashes also highlights how the screen is reflection-free. Different logo certifications from UL and Intertek are visible. These refer to its 100% Color Fidelity, 100% Color Volume, and reflection-free claim. Text is also visible, check the Perfect Color certification mark.

LG AI Magic Remote with the AI button highlighted. There is a graphic UI representation with icons of how the AI button allows users to access different AI functionality. The services include AI Voice ID, AI Search, AI Chatbot, AI Concierge, AI Picture Wizard, and AI Sound Wizard. Functionality is then showcased as the cursor appears over an interface, showing how the remote cam be used like an air mouse to just point and click.

Brand
LG
Model
OLED77G54LW
Display Type
4K OLED evo
Screen Size
77 inch (195.6 cm)
Resolution
3,840 × 2,160
Aspect Ratio
16:9
Processor
α11 AI Processor Gen2
Brightness Booster
Brightness Booster Ultimate (up to 3× brighter)
HDR
Dolby Vision, HDR10, HLG, Filmmaker Mode
Colour Volume / Fidelity
100 % Colour Volume & Fidelity (DCI‑P3)
Refresh Rate
120 Hz native (VRR up to 165 Hz)
Response Time
≤ 0.1 ms
Gaming Features
VRR, FreeSync Premium, G‑Sync Compatible
AI Picture Pro
Yes
AI Super Upscaling
Yes
AI Sound Pro
Virtual 11.1.2‑ch surround
Operating System
webOS 25
Built‑in Chromecast
Yes
Apple AirPlay 2
Yes
AI Magic Remote
Yes
AI Voice ID
Yes
AI Search & Chatbot
Yes
One‑Wall Design
Wall‑mount version
HDMI Ports
4 × HDMI 2.1
USB Ports
3 × USB 2.0
Ethernet (LAN)
Yes
Wi‑Fi
Yes
Bluetooth
Yes
Web Browser
Yes
Total Speaker Output
60 W
Design Colour
Silver
Release Date
2024‑08‑30
Power Requirement
AC 100–240 V
Standby Power
≤ 0.5 W
Package Weight
45.6 kg

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Price €3,999.99€2,069.00€2,899.99€2,249.00
Brand LGLG
Model OLED77G54LWOLED65G54LW.AEK
Display Type 4K OLED evoOLED evoOLED
Screen Size 77 inch (195.6 cm)65 inches77 inches
Resolution 3,840 × 2,1604K Ultra HD (3840 x 2160)4K Ultra HD (3840 x 2160)
Aspect Ratio 16:916:9
Processor α11 AI Processor Gen2α11 AI Processor 4K Gen2
Brightness Booster Brightness Booster Ultimate (up to 3× brighter)
HDR Dolby Vision, HDR10, HLG, Filmmaker ModeDolby Vision, HDR10, HLGDolby Vision, HDR10, HLG
Colour Volume / Fidelity 100 % Colour Volume & Fidelity (DCI‑P3)
Refresh Rate 120 Hz native (VRR up to 165 Hz)120 Hz120 Hz
Response Time ≤ 0.1 ms0.1 ms

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