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Key features at a glance
Product Highlights
Key features at a glance
LG OLED evo AI 77″ 4K OLED TV | OLED77G54LW
Transform your living room into a true home cinema with the LG OLED77G54LW. This 77-inch OLED evo TV combines vivid colour, deep contrast, and intelligent AI processing for a viewing experience that’s truly world-class. Ideal for film lovers, sports fans, and gamers in Ireland seeking premium quality and immersive design.

With its flush-to-wall One Wall Design, the OLED77G54LW blends effortlessly into modern interiors. The powerful α11 AI Processor enhances every frame in real time, while Dolby Vision and HDR10 deliver outstanding clarity and realism. Whether you're streaming your favourite series, casting from your phone, or gaming at 4K/120Hz, this TV offers next-level performance in every scene.

Key Features
- OLED evo display with Brightness Booster Ultimate for superior contrast and peak brightness
- α11 Gen6 AI Processor with AI Picture Pro and AI Sound Pro for real-time optimisation
- Supports Dolby Vision, HDR10, HLG, and Filmmaker Mode for cinematic image quality
- One Wall flush-mount design with satin silver bezel for a sleek modern finish
- 4x HDMI 2.1 inputs with 4K/120Hz, VRR, ALLM, and NVIDIA G-Sync/FreeSync Premium
- webOS smart platform with voice control, multi-user profiles, and Apple AirPlay 2




Compare Similar Models




| Price | €3,999.99 | €2,069.00 | €2,899.99 | €2,249.00 |
| Brand | LG | — | — | LG |
| Model | OLED77G54LW | — | — | OLED65G54LW.AEK |
| Display Type | 4K OLED evo | OLED evo | OLED | — |
| Screen Size | 77 inch (195.6 cm) | 65 inches | 77 inches | — |
| Resolution | 3,840 × 2,160 | 4K Ultra HD (3840 x 2160) | 4K Ultra HD (3840 x 2160) | — |
| Aspect Ratio | 16:9 | — | — | 16:9 |
| Processor | α11 AI Processor Gen2 | — | — | α11 AI Processor 4K Gen2 |
| Brightness Booster | Brightness Booster Ultimate (up to 3× brighter) | — | — | — |
| HDR | Dolby Vision, HDR10, HLG, Filmmaker Mode | Dolby Vision, HDR10, HLG | Dolby Vision, HDR10, HLG | — |
| Colour Volume / Fidelity | 100 % Colour Volume & Fidelity (DCI‑P3) | — | — | — |
| Refresh Rate | 120 Hz native (VRR up to 165 Hz) | 120 Hz | 120 Hz | — |
| Response Time | ≤ 0.1 ms | — | — | 0.1 ms |
Product Highlights
Key features at a glance












