SKU: OLED77C54LA.AEK

LG OLED AI 77" 4K HDR Smart TV | OLED77C54LA.AEK


Sale price€3,299.00
€3,333.99 with delivery

Product Highlights

Key features at a glance

OLED evo + Brightness Booster: Enhanced luminous OLED panel for richer visuals.
α9 AI Processor Gen8: AI Super Upscaling and Tone Mapping Pro enhance picture quality.
120 Hz + HDMI 2.1: Four ports with ALLM, VRR, FreeSync, G‑Sync, Game Optimizer.
Smart Platform: webOS 25 with AI Magic Remote, AI Chatbot, Voice ID, AI Search, Re:New updates.
Energy Efficiency: Class F/G; 125 W SDR, 326 W HDR; ≤ 0.5 W standby; ~173 kWh/year.
Immersive Audio: AI Sound Pro 2.2‑ch 40 W output with Dolby Atmos.

LG OLED AI 77" 4K HDR Smart TV | OLED77C54LA.AEK

The LG OLED77C54LA (C5 series) features an OLED evo panel with Brightness Booster Ultimate, delivering perfect blacks, vibrant 100 % colour fidelity and enhanced peak brightness. Powered by the α9 AI Processor Gen8 and webOS 25 with AI Magic Remote, it brings cinema-grade visuals, intuitive AI control, and immersive Dolby Atmos sound to the big screen.

Key Features

  • OLED evo + Brightness Booster: Self-lit pixels with elevated luminosity for deeper blacks and detailed highlights.
  • α9 AI Processor Gen8: AI Super Upscaling and Tone Mapping Pro for picture refinement.
  • 100 % Colour Fidelity & Volume: Certified for true-to-life, lifelike colour reproduction.
  • 120 Hz + HDMI 2.1: Four full-bandwidth HDMI ports with ALLM, VRR, FreeSync, G‑Sync and Game Optimizer.
  • AI-enhanced Smart UI: webOS 25 with AI Magic Remote, AI Chatbot, Voice ID, AI Search and Re:New software updates.
  • AI Sound Pro: 2.2-channel, 40 W output with virtual 11.1.2 surround and Dolby Atmos.

The alpha 9 AI Processor Gen8 lights up with different shades of blue and bolts of light shoot out from it highlighting its circuits. Performance statistics are visible. 1.7 times greater AI neural processing, NPU. 1.7 times faster operation, CPU. 2.1 times improved graphics, GPU.

Energy Performance

  • Energy Class: F (SDR) / G (HDR)
  • Power Draw: 125 W (SDR) / 326 W (HDR)
  • Standby Consumption: ≤ 0.5 W
  • Estimated Annual Energy Use: ~173 kWh/year

Technical Specifications

  • Screen Size: 77″ (195 cm) OLED evo 4K UHD (3840 × 2160)
  • Refresh Rate: 120 Hz native; 0.1 ms response
  • HDR Formats: Dolby Vision, HDR10, HLG
  • Inputs: 4× HDMI 2.1, 3× USB 2.0, Ethernet, optical (eARC)
  • Audio Output: 2.2 ch, 40 W with Dolby Atmos and AI Sound Pro
  • Connectivity: Wi‑Fi 6, Bluetooth 5.3, AirPlay 2, Chromecast built‑in
  • Smart OS: webOS 25 with AI Magic Remote and Re:New updates
  • VESA Mount: 300 × 200 mm
  • Weight: 23.5 kg (no stand); 27.1 kg (with stand)

Next-level visual

Order Now at Euronics Ireland

Elevate your home cinema with LG’s stunning OLED evo series—designed for performance, intelligence, and energy transparency. Order your LG OLED77C54LA.AEK now at Euronics Ireland

Brand
LG
Model
OLED77C54LA.AEK
Product
television
Display diagonal
195.6 cm (77″)
Screen resolution
3840 × 2160 (4K Ultra HD)
Display technology
OLED evo
Aspect ratio
16:9
Native refresh rate
120 Hz
Response time
0.1 ms
HDR support
Dolby Vision, HDR10, HLG
Processor
α9 AI Processor Gen8
Upscaling
AI Super Upscaling 4K
HDMI ports
4 × HDMI 2.1 (eARC, VRR, ALLM)
USB ports
3 × USB 2.0
Ethernet
1 × RJ‑45
Wi‑Fi
Wi‑Fi 6 (802.11ax)
Bluetooth version
Bluetooth 5.3
Smart platform
webOS 25 (ThinQ AI)
Chromecast built‑in
Yes
Apple AirPlay 2
Yes
Voice assistants
Amazon Alexa, Google Assistant
TV tuners
DVB‑T/T2, DVB‑C, DVB‑S/S2
Speakers
2.2‑channel (40 W total), AI Sound Pro (virtual 11.1.2), Dolby Atmos
eARC
Yes
Energy consumption (SDR)
125 kWh/1000 h (125 W on‑mode)
Energy consumption (HDR)
326 kWh/1000 h (326 W on‑mode)
Energy efficiency class (SDR)
F
Energy efficiency class (HDR)
G
Estimated annual consumption
173 kWh
Standby power consumption
0.5 W
VESA mount
300 × 200 mm
Dimensions (without stand)
1711 × 982 × 47.1 mm
Dimensions (with stand)
1711 × 1035 × 267 mm
Weight (without stand)
23.5 kg
Weight (with stand)
27.1 kg
Release date
August 30, 2024

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