LG OLED AI 77" 4K HDR Smart TV | OLED77C54LA.AEK
LG OLED AI 77" 4K HDR Smart TV | OLED77C54LA.AEK
LG OLED AI 77" 4K HDR Smart TV | OLED77C54LA.AEK
The LG OLED77C54LA (C5 series) features an OLED evo panel with Brightness Booster Ultimate, delivering perfect blacks, vibrant 100 % colour fidelity and enhanced peak brightness. Powered by the α9 AI Processor Gen8 and webOS 25 with AI Magic Remote, it brings cinema-grade visuals, intuitive AI control, and immersive Dolby Atmos sound to the big screen.
Key Features
- OLED evo + Brightness Booster: Self-lit pixels with elevated luminosity for deeper blacks and detailed highlights.
- α9 AI Processor Gen8: AI Super Upscaling and Tone Mapping Pro for picture refinement.
- 100 % Colour Fidelity & Volume: Certified for true-to-life, lifelike colour reproduction.
- 120 Hz + HDMI 2.1: Four full-bandwidth HDMI ports with ALLM, VRR, FreeSync, G‑Sync and Game Optimizer.
- AI-enhanced Smart UI: webOS 25 with AI Magic Remote, AI Chatbot, Voice ID, AI Search and Re:New software updates.
- AI Sound Pro: 2.2-channel, 40 W output with virtual 11.1.2 surround and Dolby Atmos.
Energy Performance
- Energy Class: F (SDR) / G (HDR)
- Power Draw: 125 W (SDR) / 326 W (HDR)
- Standby Consumption: ≤ 0.5 W
- Estimated Annual Energy Use: ~173 kWh/year
Technical Specifications
- Screen Size: 77″ (195 cm) OLED evo 4K UHD (3840 × 2160)
- Refresh Rate: 120 Hz native; 0.1 ms response
- HDR Formats: Dolby Vision, HDR10, HLG
- Inputs: 4× HDMI 2.1, 3× USB 2.0, Ethernet, optical (eARC)
- Audio Output: 2.2 ch, 40 W with Dolby Atmos and AI Sound Pro
- Connectivity: Wi‑Fi 6, Bluetooth 5.3, AirPlay 2, Chromecast built‑in
- Smart OS: webOS 25 with AI Magic Remote and Re:New updates
- VESA Mount: 300 × 200 mm
- Weight: 23.5 kg (no stand); 27.1 kg (with stand)
Order Now at Euronics Ireland
Elevate your home cinema with LG’s stunning OLED evo series—designed for performance, intelligence, and energy transparency. Order your LG OLED77C54LA.AEK now at Euronics Ireland
Recycling Contribution
Where applicable, included in the retail price of online products is a contribution to recycling costs (PRF) of 5 EUR for large domestic appliances/TV's and 10 EUR for American Side by Side refrigeration.
Refund Policy
We have a 30-day return policy, which means you have 30 days after receiving your item to request a return.
To be eligible for a return, your item must be in the same condition that you received it, unworn or unused, with tags, and in its original packaging. You’ll also need the receipt or proof of purchase.
To start a return, you can contact us at onlineorders@euronics.ie. If your return is accepted, we’ll send you a return shipping label, as well as instructions on how and where to send your package. Items sent back to us without first requesting a return will not be accepted.
You can always contact us for any return question at onlineorders@euronics.ie.
Damages and issues
Please inspect your order upon reception and contact us immediately if the item is defective, damaged or if you receive the wrong item, so that we can evaluate the issue and make it right.
Exceptions / non-returnable items
Certain types of items cannot be returned, like perishable goods (such as food, flowers, or plants), custom products (such as special orders or personalized items), and personal care goods (such as beauty products). We also do not accept returns for hazardous materials, flammable liquids, or gases. Please get in touch if you have questions or concerns about your specific item.
Unfortunately, we cannot accept returns on sale items or gift cards.
Delivery charges are non-refundable once your order has been dispatched.
Exchanges
The fastest way to ensure you get what you want is to return the item you have, and once the return is accepted, make a separate purchase for the new item.
Refunds
We will notify you once we’ve received and inspected your return, and let you know if the refund was approved or not. If approved, you’ll be automatically refunded on your original payment method. Please remember it can take some time for your bank or credit card company to process and post the refund too.