LG OLED AI 77" 4K HDR Smart TV | OLED77C54LA.AEK LG TV Euronics Ireland
LG OLED AI 77" 4K HDR Smart TV | OLED77C54LA.AEK LG TV Euronics Ireland
LG OLED AI 77" 4K HDR Smart TV | OLED77C54LA.AEK LG TV Euronics Ireland
LG OLED AI 77" 4K HDR Smart TV | OLED77C54LA.AEK LG TV Euronics Ireland
LGProduct code OLED77C54LA.AEK

LG OLED AI 77" 4K HDR Smart TV

Screen size: 77"

42"Out of stock48"Out of stock55"Out of stock65"Out of stock77"€2,799
€2,799+ €34.99 delivery
Out of stock
Product information sheet
Delivered nationwide Delivery €34.99, so €2,833.99 in total
Delivery & returnsYour legal guarantee rights WEEE recycling

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Description

LG OLED AI 77" 4K HDR Smart TV · product code OLED77C54LA.AEK

LG OLED AI 77" 4K HDR Smart TV | OLED77C54LA.AEK

The LG OLED77C54LA (C5 series) features an OLED evo panel with Brightness Booster Ultimate, delivering perfect blacks, vibrant 100 % colour fidelity and enhanced peak brightness. Powered by the α9 AI Processor Gen8 and webOS 25 with AI Magic Remote, it brings cinema-grade visuals, intuitive AI control, and immersive Dolby Atmos sound to the big screen.

Key Features

  • OLED evo + Brightness Booster: Self-lit pixels with elevated luminosity for deeper blacks and detailed highlights.
  • α9 AI Processor Gen8: AI Super Upscaling and Tone Mapping Pro for picture refinement.
  • 100 % Colour Fidelity & Volume: Certified for true-to-life, lifelike colour reproduction.
  • 120 Hz + HDMI 2.1: Four full-bandwidth HDMI ports with ALLM, VRR, FreeSync, G‑Sync and Game Optimizer.
  • AI-enhanced Smart UI: webOS 25 with AI Magic Remote, AI Chatbot, Voice ID, AI Search and Re:New software updates.
  • AI Sound Pro: 2.2-channel, 40 W output with virtual 11.1.2 surround and Dolby Atmos.

The alpha 9 AI Processor Gen8 lights up with different shades of blue and bolts of light shoot out from it highlighting its circuits. Performance statistics are visible. 1.7 times greater AI neural processing, NPU. 1.7 times faster operation, CPU. 2.1 times improved graphics, GPU.

Energy Performance

  • Energy Class: F (SDR) / G (HDR)
  • Power Draw: 125 W (SDR) / 326 W (HDR)
  • Standby Consumption: ≤ 0.5 W
  • Estimated Annual Energy Use: ~173 kWh/year

Technical Specifications

  • Screen Size: 77″ (195 cm) OLED evo 4K UHD (3840 × 2160)
  • Refresh Rate: 120 Hz native; 0.1 ms response
  • HDR Formats: Dolby Vision, HDR10, HLG
  • Inputs: 4× HDMI 2.1, 3× USB 2.0, Ethernet, optical (eARC)
  • Audio Output: 2.2 ch, 40 W with Dolby Atmos and AI Sound Pro
  • Connectivity: Wi‑Fi 6, Bluetooth 5.3, AirPlay 2, Chromecast built‑in
  • Smart OS: webOS 25 with AI Magic Remote and Re:New updates
  • VESA Mount: 300 × 200 mm
  • Weight: 23.5 kg (no stand); 27.1 kg (with stand)

Next-level visual

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Elevate your home cinema with LG’s stunning OLED evo series—designed for performance, intelligence, and energy transparency. Order your LG OLED77C54LA.AEK now at Euronics Ireland

At a glance

  • OLED evo + Brightness BoosterEnhanced luminous OLED panel for richer visuals
  • α9 AI Processor Gen8AI Super Upscaling and Tone Mapping Pro enhance picture quality.
  • 120 Hz + HDMI 2.1Four ports with ALLM, VRR, FreeSync, G‑Sync, Game Optimizer.
  • Smart PlatformwebOS 25 with AI Magic Remote, AI Chatbot, Voice ID, AI Search, Re:New updates.
  • Energy EfficiencyClass F/G; 125 W SDR, 326 W HDR; ≤ 0.5 W standby; ~173 kWh/year.
  • Immersive AudioAI Sound Pro 2.2‑ch 40 W output with Dolby Atmos.
See full specifications
Compare

How it compares

Compared with 3 similar models, from €2,299.99 to €3,199.99.

Same on all 4:Resolution: 4K UHDPanel type: OLEDHDR: Dolby Vision, HDR10, HLGSmart platform: webOSHDMI ports: 4 See full specifications

Specifications

LG OLED AI 77" 4K HDR Smart TV, product code OLED77C54LA.AEK.

Product overview

BrandLG
ModelOLED77C54LA.AEK
Release dateAugust 30, 2024
Product codeOLED77C54LA.AEK

Performance

Processorα9 AI Processor Gen8

Display

Display diagonal195.6 cm (77″)
Screen resolution3840 × 2160 (4K Ultra HD)
Display technologyOLED evo
Aspect ratio16:9
Native refresh rate120 Hz
Response time0.1 ms
UpscalingAI Super Upscaling 4K

Sound

Speakers2.2‑channel (40 W total), AI Sound Pro (virtual 11.1.2), Dolby Atmos

Smart features

Smart platformwebOS 25 (ThinQ AI)
Chromecast built‑inYes
Apple AirPlay 2Yes
Voice assistantsAmazon Alexa, Google Assistant

Connectivity

HDMI ports4 × HDMI 2.1 (eARC, VRR, ALLM)
USB ports3 × USB 2.0
Ethernet1 × RJ‑45
Bluetooth versionBluetooth 5.3
TV tunersDVB‑T/T2, DVB‑C, DVB‑S/S2

Energy and noise

Energy consumption (SDR)125 kWh/1000 h (125 W on‑mode)
Energy consumption (HDR)326 kWh/1000 h (326 W on‑mode)
Energy efficiency class (SDR)F
Energy efficiency class (HDR)G
Estimated annual consumption173 kWh
Standby power consumption0.5 W

Dimensions and installation

VESA mount300 × 200 mm
Dimensions (without stand)1711 × 982 × 47.1 mm
Dimensions (with stand)1711 × 1035 × 267 mm
Weight (without stand)23.5 kg
Weight (with stand)27.1 kg

Warranty and support

HDR supportDolby Vision, HDR10, HLG

More details

Producttelevision
Wi‑FiWi‑Fi 6 (802.11ax)
eARCYes
Energy label (PDF) Product information sheet

Reviews

LG OLED AI 77" 4K HDR Smart TV.

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Delivery & returns

Delivery

Large item delivery €34.99. €2,833.99 including delivery.

Full delivery information

Returns

Changed your mind? Online orders can be cancelled within 14 days of delivery under EU distance-selling rules. Faulty goods are covered by your statutory consumer rights, in addition to any manufacturer warranty.

Refunds & returns policy

Your rights

Know where you stand if something goes wrong.

Your legal guarantee rights Warranty & your rights

Recycling

How to recycle your old electricals under the WEEE scheme.

WEEE recycling
Warranty & support

Warranty and your rights

By law you are entitled to remedies from the seller, free of charge, if goods are not in conformity with the contract. Those rights are not affected by any manufacturer warranty.

Your legal guarantee: the official EU notice

EU notice: Legal guarantee. Minimum two-year legal guarantee protection for goods sold in the European Union. The full text of the notice is available below.

Tap the notice to open it full size, or read the text version below.

europa.eu/youreurope/guarantees Open the notice full size

In Ireland the two-year period is a minimum. The six-year limitation period in which consumers in Ireland can raise a problem with goods is not affected.

Read the notice as text

Legal guarantee

Minimum two-year legal guarantee protection for goods sold in the European Union.

Consumers can claim their rights under the legal guarantee of conformity, for example if goods:

  • do not match the description;
  • do not function as intended.

Sellers are liable for any lack of conformity which existed when the goods were delivered, and which becomes apparent within the legal guarantee period. Sellers in such a situation are required to offer:

  • free repair or free replacement;
  • in some cases, a price reduction or full reimbursement.

Some countries have a longer legal guarantee period. For second-hand goods, a shorter period may apply, but not less than one year.

For more information on your rights in a specific country, scan the QR code below or ask the seller. europa.eu/youreurope/guarantees

What to do if you receive non-conforming goods:

  1. Contact the seller as soon as possible to report the issue;
  2. Provide proof of purchase, such as a receipt, invoice, or bank statement.

Sellers and producers may also offer commercial guarantees, which apply independently from the legal guarantee. For example, you may see this GARAN label representing a commercial guarantee of durability offered by the producer at no additional cost and covering the entire good.

Recycling your old electricals

Recycling your old electricals

Waste Electrical and Electronic Equipment (WEEE) is taken back free of charge on a one-for-one, like-for-like basis. Waste batteries including rechargeable batteries are taken back free of charge. You are not obliged to make any purchase when returning old batteries. Each local authority must also accept household WEEE and small batteries free of charge at its recycling facilities. All WEEE and waste batteries must be recycled and should not be placed in any of your household wheelie bins. Make sure you always recycle all your old electrical goods and batteries.

Take-back is available at Euronics member stores. Find your nearest store or see how take-back works, including collection when we deliver a large appliance.

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